Email marketing · refreshed Jun 12, 2026

MailerLite Classic for Shopify

by MailerLite · MailerLite is an email marketing platform with an intuitive UI that offers advanced marketing tools.

29 reviews, 3.20 average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.

CategoriesEmail marketing

Rating

3.20

29 reviews

Pricing

From $10/mo

freemium

Built for Shopify

No

Years live

9

launched Feb 14, 2017

Last updated

Jun 11, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

28-day Δ

+0

Rating change

7-day Δ

28-day Δ

+0.00

Catalog position

Where MailerLite Classic sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#54

of 362 active apps

Review count percentile

85th

vs category siblings

Rating percentile

56th

vs category siblings

Years on App Store

9

since 2017

Listing change cadence

What MailerLite Classic has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysname: set to MailerLite Classictagline: set to MailerLite is an email marketing…description: set to Use MailerLite to design beautif…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to freemiumpricing_tiers: set to Free (+3 more)primary_price_value: set to 10categories: set to Email marketinglaunched_at: set to Feb 14, 2017works_with: set to MailerLiteshopify_lastmod: set to 2026-05-29shopify_lastmod: 2026-05-29 → 2026-05-30shopify_lastmod: 2026-05-30 → 2026-06-01shopify_lastmod: 2026-06-01 → 2026-06-02shopify_lastmod: 2026-06-02 → 2026-06-03shopify_lastmod: 2026-06-03 → 2026-06-04shopify_lastmod: 2026-06-04 → 2026-06-05shopify_lastmod: 2026-06-05 → 2026-06-06shopify_lastmod: 2026-06-06 → 2026-06-09shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11May 22, 26Jun 1, 26Jun 12, 26

Shopify Lastmod · Jun 12

2026-06-10 → 2026-06-11

Shopify Lastmod · Jun 11

2026-06-09 → 2026-06-10

Shopify Lastmod · Jun 10

2026-06-06 → 2026-06-09

PricingIdentity & listingCadence

Review fingerprint

What merchants raise, and how they feel about it.

Sentiment breakdown

  • Positive49% · 39
  • Neutral4% · 3
  • Negative47% · 37
I've been using this app for almost a year now and I'm a happy customer. Their automations work very well. The integration process with squarespace and shopify was very smooth. Their customer service is top notch, very nice people and very fast. I would like to be able to customize lading pages more, but this is not their main feature after all.
Roberto Dalla Vecchia · 5★ ·
Absolute criminals. After they verified my emails and subscribers and then after 2 weeks of use they then asked for an upgrade. When I questioned why an upgrade they cancelled my account.
Erectimus · 1★ ·

Top themes

  1. 1. customer-support2
  2. 2. ease-of-use1
  3. 3. features1
  4. 4. reliability-issues1
  5. 5. performance1
  6. 6. ecommerce-tracking1

Plans

MailerLite Classic pricing tiers.

Free

Free

  • 1-1000 subscribers, 12000 emails month

1000 subscribers

$10/month

  • 1-1000 subscribers, unlimited emails

2500 subscribers

$15/month

  • 1001-2500 subscribers, unlimited emails

5000 subscribers

$30/month

  • 2501-5000 subscribers, unlimited emails

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.

Find every brand running MailerLite Classic.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View MailerLite Classic on the Shopify App Store ↗