MailerLite Classic

Shopify email marketing app by MailerLite·MailerLite is an email marketing platform with an intuitive UI that offers advanced marketing tools.

Snapshot

3.20(29 reviews)#57of 378 inEmail marketing

Ongoing.AI tracks MailerLite Classic daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketing

Rating

3.20

29 reviews

Pricing

From $10/mo

freemium

Built for Shopify

No

Years live

9

launched Feb 14, 2017

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where MailerLite Classic sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#57

of 378 active apps

Review count percentile

85th

vs category siblings

Rating percentile

56th

vs category siblings

Years on App Store

9

since 2017

Listing change cadence

What MailerLite Classic has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+19shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-30Jun 10, 26Jun 21, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-24 → 2026-06-30

Shopify Lastmod · Jun 25

2026-06-18 → 2026-06-24

Shopify Lastmod · Jun 19

2026-06-17 → 2026-06-18

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.20(29 reviews)
  • 49%positive39
  • 4%neutral3
  • 47%negative37

Popular mentions

  • customer support
  • reliability issues
  • performance
  • ecommerce tracking
  • ease of use
  • features

Top themes

  1. customer support2
  2. reliability issues1
  3. performance1
  4. ecommerce tracking1
  5. ease of use1
  6. features1

What merchants praise

“I've been using this app for almost a year now and I'm a happy customer. Their automations work very well. The integration process with squarespace and shopify was very smooth. Their customer service is top notch, very nice people and very fast. I would like to be able to customize lading pages more, but this is not their main feature after all.”
Roberto Dalla Vecchia · 5★

What merchants complain about

“Absolute criminals. After they verified my emails and subscribers and then after 2 weeks of use they then asked for an upgrade. When I questioned why an upgrade they cancelled my account.”
Erectimus · 1★

Plans

MailerLite Classic pricing tiers.

Free

Free

  • 1-1000 subscribers, 12000 emails month

1000 subscribers

$10/month

  • 1-1000 subscribers, unlimited emails

2500 subscribers

$15/month

  • 1001-2500 subscribers, unlimited emails

5000 subscribers

$30/month

  • 2501-5000 subscribers, unlimited emails

Capabilities

What MailerLite Classic can do.

The 21 capabilities MailerLite Classic lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Campaign types

9
  • Email campaigns
  • Newsletters
  • Pop-ups
  • Forms
  • Landing pages
  • Abandoned cart
  • Welcome emails
  • Subscriptions
  • Surveys

Managing campaigns

12
  • Editor tool
  • Templates
  • Import and export
  • Email domains
  • Consent collection
  • Email capture list
  • Automations
  • Segmentation
  • Tracking
  • Analytics
  • A/B testing
  • APIs and webhooks

FAQ

MailerLite Classic — frequently asked questions.

What is MailerLite Classic on Shopify?
MailerLite Classic is a Shopify app in the Email marketing category. Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business. The best part – you can tailor your MailerLite experience to fit your business with the features you need, like a custom HTML editor, unsubscribe page builder, or dedicated IP addresses. It averages 3.20 out of 5 across 29 merchant reviews on the Shopify App Store.
How much does MailerLite Classic cost?
MailerLite Classic offers a free plan and 3 paid plans starting at $10/month and going up to $30/month. The free plan includes 1-1000 subscribers, 12000 emails month. The paid plans unlock advanced features beyond what's available on the free tier.
Is MailerLite Classic free?
Yes — MailerLite Classic offers a free plan alongside paid options. The free plan includes 1-1000 subscribers, 12000 emails month. Paid plans start at $10/month for advanced features.
When was MailerLite Classic launched?
MailerLite Classic launched on February 14, 2017 — over 9 years on the Shopify App Store. In that time it has gathered 29 merchant reviews.
Is MailerLite Classic Built for Shopify?
MailerLite Classic does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best MailerLite Classic alternatives?
Merchants commonly compare MailerLite Classic with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about MailerLite Classic?
49% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, features, and customer support — see the review fingerprint above for the full breakdown.
What complaints come up about MailerLite Classic?
47% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are reliability issues, customer support, and performance — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,368

Known for: bug

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,304

Known for: pricing

SendWILL

SendWILL Popup Email Marketing

4.90★7,080

Known for: false-advertising

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,038

Known for: billing-issues

Browse more inAll Email marketing apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running MailerLite Classic.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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