Sendlane
Shopify email marketing app by Sendlane·Sendlane is the unified email, SMS, & forms platform for eCommerce marketing and automation.
Snapshot
Ongoing.AI tracks Sendlane daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.50
14 reviews
Pricing
From $600/mo
freemium
Built for Shopify
No
Years live
4
launched Jul 16, 2021
Last updated
Jun 30, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
+0
Rating change
7-day Δ
—
28-day Δ
+0.00
Catalog position
Where Sendlane sits in the App Store.
Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.
Rank in Email marketing
#78
of 378 active apps
Review count percentile
80th
vs category siblings
Rating percentile
61th
vs category siblings
Years on App Store
4
since 2021
Listing change cadence
What Sendlane has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-26 → 2026-06-30
Shopify Lastmod · Jun 27
2026-06-22 → 2026-06-26
Shopify Lastmod · Jun 23
2026-06-16 → 2026-06-22
Reviews
What merchants are saying
- 76%positive13
- 6%neutral1
- 18%negative3
Top themes
What merchants praise
“Great customer support from Sendlane team. Always quick with responses and help. Thank you Sendlane and Magno, you are the best. -Erik, moonlight”
What merchants complain about
“We have been using this tool for 3 months, managing over 15 shops. Apart from the issue that pre-scheduled campaigns are not sent at the scheduled time and need to be manually dispatched, we were charged twice in the last month. Following the double billing, our account was unexpectedly archived without prior notice, and we received the message 'Your Sendlane account is no longer restorable as it is archived.”
Plans
Sendlane pricing tiers.
Free Trial
Free
- 60 Day free trial
- 100 Email limit
- 24/7/365 Support
- Unlimited Contacts
Professional
$600/month
- Starts at 500,000 Email Sends
- Unlimited Contacts
- 24/7/365 Support
- Assisted onboarding support
Enterprise
$1,550/month
- Starts at 1,500,000 Email Sends
- Unlimited Contacts
- Dedicated CS
- Personal Slack Channel
- Full Migration
- 24/7/365 Support
Enterprise Plus
$48,540/year
- Starts at 7,000,000 Email Sends
- Unlimited Contacts
- Dedicated CS
- Personal Slack Channel
- Full Migration
- 24/7/365 Support
Capabilities
What Sendlane can do.
The 50 capabilities Sendlane lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Email marketing
Campaign types
20- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Discounts
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Custom campaigns
Managing campaigns
14- Editor tool
- Templates
- Custom code
- Custom fonts
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Segmentation
- Tagging
- Tracking
- Reporting
- Analytics
- A/B testing
SMS marketing
Managing campaigns
7- A/B testing
- Bulk messaging
- Scheduled messages
- Conversion metrics
- ROI tracking
- Segmentation
- Custom segments
Workflow automation
9- Cart recovery
- Birthday messages
- Discount codes
- Order confirmations
- Product recommendations
- Order tracking
- Subscription renewals
- Welcome messages
- Win-back campaigns
FAQ
Sendlane — frequently asked questions.
What is Sendlane on Shopify?
How much does Sendlane cost?
Is Sendlane free?
When was Sendlane launched?
Is Sendlane Built for Shopify?
What are the best Sendlane alternatives?
Alternatives
Apps merchants pick instead.
Common comparisons
Head-to-head pages.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Sendlane.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Sendlane on the Shopify App Store ↗