Kindly

Shopify email marketing app by ToastCode·Recover unpaid orders & open draft orders with advanced payment reminders (Email & SMS)

Snapshot

5.00(31 reviews)#54of 378 inEmail marketing

Ongoing.AI tracks Kindly daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

5.00

31 reviews

Pricing

From $15/mo

free_trial

Built for Shopify

No

Years live

5

launched Aug 24, 2020

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

28-day Δ

+2

Rating change

7-day Δ

28-day Δ

+0.00

#32#30#29#27#265.003.752.501.250.00May 28Jun 2Jun 7Jun 12Jun 17Total reviewsRating (0–5)
Kindly added 2 reviews over the last 28 days.

Category rank over time

Where Kindly sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#37#44#52#59#66May 28May 31Jun 4Jun 8Jun 12Kindly · #64Datarize · #63Seguno Popups & Forms · #65
Best position observed: #49. Kindly slipped 12 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Kindly sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#54

of 378 active apps

Review count percentile

86th

vs category siblings

Rating percentile

77th

vs category siblings

Years on App Store

5

since 2020

Listing change cadence

What Kindly has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-08 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16categories: Email marketing (+1 more) → Email marketing (+1 more)works_with: Shopify Admin draft order recove… → Shopify Admin Cleero Pathway Suf…shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-26 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(31 reviews)
  • 98%positive40
  • 0%neutral0
  • 2%negative1

Top themes

    What merchants praise

    Their DNS panel could be improved to be more specific. The support has been helping me out to get the app functional and they've done a great job to get everything up.
    MultiBlue | Los Multivitamínicos #1 en el Mercado · 5

    What merchants complain about

    NO LA USEN SI TIENEN PAGOS PARCIALES, CANCELA Y REMBOLSA A LOS CLIENTES, NOS HIZO PERDER 5,000 USD UNA PERDIDA GRANDE
    AIRFORCE · 1 · 2023-02-09

    Plans

    Kindly pricing tiers.

    Starter plan

    $15/month

    • 50 order follow-ups
    • Unlimited emails
    • 1 Reminder plan
    • SMS optional (pay-per-use)
    • Follow up on draft orders
    • Choose orders by tags or payment method
    • Schedule from due, order or invoice date
    • Auto-cancel, analytics, own domain &more

    Kind

    $40/month

    • 150 order follow-ups
    • Unlimited emails
    • Unlimited reminder plans
    • SMS optional (pay-per-use)
    • All PRO features
    • + Priority support
    • + Performance insights
    • + Set allowed sending times

    Kinder

    $90/month

    • 500 order follow-ups
    • Unlimited emails
    • Unlimited reminder plans
    • SMS optional (pay-per-use)
    • All PRO features
    • + Priority support
    • + Performance insights
    • + Set allowed sending times

    Kindness+

    $150/month

    • 2000 order follow-ups
    • Unlimited emails
    • Unlimited reminder plans
    • SMS optional (pay-per-use)
    • All PRO features
    • + Priority support
    • + Performance insights
    • + Set allowed sending times

    Capabilities

    What Kindly can do.

    The 16 capabilities Kindly lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Email marketing

    Campaign types

    3
    • Email campaigns
    • SMS campaigns
    • Follow-up emails

    Managing campaigns

    7
    • Editor tool
    • Custom code
    • Email domains
    • Triggers and rules
    • Automations
    • Tagging
    • Reporting

    SMS marketing

    Managing campaigns

    5
    • Custom sender ID
    • Personalized messages
    • Scheduled messages
    • Templates
    • ROI tracking

    Workflow automation

    1
    • Payment reminders

    FAQ

    Kindly — frequently asked questions.

    What is Kindly on Shopify?
    Kindly, officially listed on the Shopify App Store as Kindly: Payment Reminder Pro, is a Shopify app in the Email marketing category. Looking for an advanced payment reminder app? Kindly helps you recover unpaid orders and draft orders — especially for manual payment methods like bank transfer, invoice or COD. Create multiple flexible reminder schedules based on due dates, order receipt date or invoice sent date, follow up customers via email or SMS, auto‑cancel unpaid orders to free inventory, and track recovered revenue with built‑in analytics. Recover revenue intelligently with Kindly. It averages 5.00 out of 5 across 31 merchant reviews on the Shopify App Store.
    How much does Kindly cost?
    Kindly has 4 paid plans on the Shopify App Store, starting at $15/month and going up to $150/month.
    Is Kindly free?
    No, Kindly is a paid Shopify app. Plans start at $15/month on the Shopify App Store.
    When was Kindly launched?
    Kindly launched on August 24, 2020 — over 5 years on the Shopify App Store. In that time it has gathered 31 merchant reviews.
    Is Kindly Built for Shopify?
    Kindly does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Kindly alternatives?
    Merchants commonly compare Kindly with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Kindly.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View Kindly on the Shopify App Store ↗