Kindly
Shopify email marketing app by ToastCode·Recover unpaid orders & open draft orders with advanced payment reminders (Email & SMS)
Snapshot
Ongoing.AI tracks Kindly daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
5.00
31 reviews
Pricing
From $15/mo
free_trial
Built for Shopify
No
Years live
5
launched Aug 24, 2020
Last updated
Jul 1, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
+2
Rating change
7-day Δ
—
28-day Δ
+0.00
Category rank over time
Where Kindly sits day-by-day in Email marketing.
Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →
Catalog position
Where Kindly sits in the App Store.
Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.
Rank in Email marketing
#54
of 378 active apps
Review count percentile
86th
vs category siblings
Rating percentile
77th
vs category siblings
Years on App Store
5
since 2020
Listing change cadence
What Kindly has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 2
2026-06-30 → 2026-07-01
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-26 → 2026-06-29
Reviews
What merchants are saying
- 98%positive40
- 0%neutral0
- 2%negative1
Top themes
What merchants praise
“Their DNS panel could be improved to be more specific. The support has been helping me out to get the app functional and they've done a great job to get everything up.”
What merchants complain about
“NO LA USEN SI TIENEN PAGOS PARCIALES, CANCELA Y REMBOLSA A LOS CLIENTES, NOS HIZO PERDER 5,000 USD UNA PERDIDA GRANDE”
Plans
Kindly pricing tiers.
Starter plan
$15/month
- 50 order follow-ups
- Unlimited emails
- 1 Reminder plan
- SMS optional (pay-per-use)
- Follow up on draft orders
- Choose orders by tags or payment method
- Schedule from due, order or invoice date
- Auto-cancel, analytics, own domain &more
Kind
$40/month
- 150 order follow-ups
- Unlimited emails
- Unlimited reminder plans
- SMS optional (pay-per-use)
- All PRO features
- + Priority support
- + Performance insights
- + Set allowed sending times
Kinder
$90/month
- 500 order follow-ups
- Unlimited emails
- Unlimited reminder plans
- SMS optional (pay-per-use)
- All PRO features
- + Priority support
- + Performance insights
- + Set allowed sending times
Kindness+
$150/month
- 2000 order follow-ups
- Unlimited emails
- Unlimited reminder plans
- SMS optional (pay-per-use)
- All PRO features
- + Priority support
- + Performance insights
- + Set allowed sending times
Capabilities
What Kindly can do.
The 16 capabilities Kindly lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Email marketing
Campaign types
3- Email campaigns
- SMS campaigns
- Follow-up emails
Managing campaigns
7- Editor tool
- Custom code
- Email domains
- Triggers and rules
- Automations
- Tagging
- Reporting
SMS marketing
Managing campaigns
5- Custom sender ID
- Personalized messages
- Scheduled messages
- Templates
- ROI tracking
Workflow automation
1- Payment reminders
FAQ
Kindly — frequently asked questions.
What is Kindly on Shopify?
How much does Kindly cost?
Is Kindly free?
When was Kindly launched?
Is Kindly Built for Shopify?
What are the best Kindly alternatives?
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Kindly.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Kindly on the Shopify App Store ↗