Gro

Gro, officially listed on the Shopify App Store as Gro: Marketing & Subscriptions, is a Shopify app in the Email marketing category. Gro is the email and subscription platform that scales with your business. Gro provides a customer data platform and advanced segmentation allowing you to target the right customers at the right time. Beyond marketing, our delivery-centric subscription engine transforms the customer journey. Offer build-a-box bundles and flexible delivery windows that help drive revenue and retention. Just Gro. It averages 5.00 out of 5 across 1 merchant reviews on the Shopify App Store.

Gro offers a free plan and 2 paid plans starting at $39/month and going up to $250/month. The free plan includes 1,000 emails/month, Unlimited profiles, Segmentation, and Flows and campaigns. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Gro offers a free plan alongside paid options. The free plan includes 1,000 emails/month, Unlimited profiles, and Segmentation. Paid plans start at $39/month for advanced features.

Gro launched on March 9, 2026. In that time it has gathered 1 merchant reviews.

Gro does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Gro with Shopify Flow, Pop Convert, Appstle℠ Subscriptions, and SendWILL Popup Email Marketing. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.