MailerLite Email Automation

Shopify email marketing app by MailerLite·MailerLite is an email marketing platform with an intuitive UI that offers advanced marketing tools.

Snapshot

2.40(29 reviews)#57of 378 inEmail marketing

Ongoing.AI tracks MailerLite Email Automation daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketing

Rating

2.40

29 reviews

Pricing

From $12/mo

freemium

Built for Shopify

No

Years live

4

launched Jun 3, 2022

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

#30#30#30#29#295.003.752.501.250.00May 28Jun 2Jun 7Jun 12Jun 18Total reviewsRating (0–5)
MailerLite Email Automation added 0 reviews over the last 28 days.

Category rank over time

Where MailerLite Email Automation sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#28#32#37#41#45May 28May 31Jun 4Jun 8Jun 12MailerLite Email Automation · #43Mergn · #42FlowSend ‑ Flow Mail App · #44
Best position observed: #31. MailerLite Email Automation slipped 9 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where MailerLite Email Automation shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term MailerLite Email Automation ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #27 on "email marketing".

#26#27#29#30#31May 28Jun 5Jun 14Jun 23Jul 2email marketing
1 term, 36 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • email marketing

    #29

    best #27

    no change

Catalog position

Where MailerLite Email Automation sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#57

of 378 active apps

Review count percentile

85th

vs category siblings

Rating percentile

54th

vs category siblings

Years on App Store

4

since 2022

Listing change cadence

What MailerLite Email Automation has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17pricing_tiers: Free (+2 more) → Free (+2 more)primary_price_value: 10 → 12shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

2.40(29 reviews)
  • 32%positive13
  • 12%neutral5
  • 56%negative23

Popular mentions

  • customer support
  • bug
  • automations
  • slow support response
  • account blocked
  • pricing
  • refund policy
  • performance

Top themes

  1. customer support3
  2. bug1
  3. automations1
  4. slow support response1
  5. account blocked1
  6. pricing1
  7. refund policy1
  8. performance1

What merchants praise

“I got a recommendation from a friend for Mailer Lite who's very happy with everything. Thus, I was pretty much surprised about the rating here, but I tried! And I can only say, it works perfect! Even I find it much more user-friendly than Convertkit or Flodesk. Also the templates are really nice. Flow automation runs super smooth! Pricing is very fair, especially for starters. Support (finding: I overlooked to save ) via chat was lovely, fast and professional!”
Qi Imagery · 5★

What merchants complain about

“App does not sync with orders or customers at all, shows $0 despite that not being accurate so it erroneously segments users i.e sending discount to people who have already purchased and abandoned carts to users who have already completed them. Support requested full admin instead of the usual contributor account to diagnose the issue. HUGE game breaking issues with the Shopify integration despite it being a GREAT email builder with a fantastic iOS app. UPDATE: Support has reached out. Currently working with mailerlite support. Will update with details.”
PixelTools · 1★

Plans

MailerLite Email Automation pricing tiers.

Free

Free

  • Free for up to 250 subscribers
  • 2,500 monthly emails
  • 2 user seats

Comfort

$12/month

  • 5,000 monthly emails
  • Unlimited monthly emails
  • 3 users
  • 24/7 Email support

Power

$25/month

  • For up to 500 subscribers
  • Unlimited monthly emails
  • Unlimited users
  • 24/7 Live chat & email support

Capabilities

What MailerLite Email Automation can do.

The 19 capabilities MailerLite Email Automation lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Campaign types

8
  • Email campaigns
  • Newsletters
  • Pop-ups
  • Forms
  • Landing pages
  • Abandoned cart
  • Welcome emails
  • Win-back emails

Managing campaigns

11
  • Editor tool
  • Templates
  • AI generation
  • Email domains
  • Consent collection
  • Email capture list
  • Automations
  • Segmentation
  • Analytics
  • A/B testing
  • APIs and webhooks

FAQ

MailerLite Email Automation — frequently asked questions.

What is MailerLite Email Automation on Shopify?
MailerLite Email Automation is a Shopify app in the Email marketing category. MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools. It averages 2.40 out of 5 across 29 merchant reviews on the Shopify App Store.
How much does MailerLite Email Automation cost?
MailerLite Email Automation offers a free plan and 2 paid plans starting at $12/month and going up to $25/month. The free plan includes Free for up to 250 subscribers, 2,500 monthly emails, and 2 user seats. The paid plans unlock advanced features beyond what's available on the free tier.
Is MailerLite Email Automation free?
Yes — MailerLite Email Automation offers a free plan alongside paid options. The free plan includes Free for up to 250 subscribers, 2,500 monthly emails, and 2 user seats. Paid plans start at $12/month for advanced features.
When was MailerLite Email Automation launched?
MailerLite Email Automation launched on June 3, 2022 — over 4 years on the Shopify App Store. In that time it has gathered 29 merchant reviews.
Is MailerLite Email Automation Built for Shopify?
MailerLite Email Automation does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best MailerLite Email Automation alternatives?
Merchants commonly compare MailerLite Email Automation with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about MailerLite Email Automation?
56% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, bug, and automations — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,368

Known for: ease-of-use

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,311

Known for: onboarding

SendWILL

SendWILL Popup Email Marketing

4.90★7,080

Known for: false-advertising

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,038

Known for: billing-issues

Browse more inAll Email marketing apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running MailerLite Email Automation.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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