MailPass

Shopify email marketing app by AdPerfect·Your all-in-one solution for abandoned carts, personalized emails, and increased customer engagement

Snapshot

4.70(8 reviews)#94of 379 inEmail marketing

Ongoing.AI tracks MailPass daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketingAbandoned cart

Rating

4.70

8 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

3

launched Jul 3, 2023

Last updated

Jul 3, 2026

Shopify listing

Category rank over time

Where MailPass sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#64#67#69#72#74May 28May 31Jun 4Jun 7Jun 11MailPass · #73
Best position observed: #65. MailPass slipped 6 positions over the window.

Keyword rank over time

Where MailPass shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term MailPass ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #31 on "email marketing".

#30#47#64#81#98May 28Jun 6Jun 15Jun 24Jul 4email marketingabandoned cart
2 terms, 61 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • email marketing

    #51

    best #31

    −19 positions

  • abandoned cart

    #96

    best #62

    −34 positions

Catalog position

Where MailPass sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#94

of 379 active apps

Review count percentile

75th

vs category siblings

Rating percentile

65th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What MailPass has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+13shopify_lastmod: 2026-06-10 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-06-30 → 2026-07-03

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-26 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.70(8 reviews)
  • 100%positive10
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    “Great application. Prices are I think reasonable. Good integration and templating features. Thank Eran also for the help in the first campaigns.”
    1001 Vinhos · 5★ · 2026-03-03

    Plans

    MailPass pricing tiers.

    Free

    Free to install

      Capabilities

      What MailPass can do.

      The 29 capabilities MailPass lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

      Email marketing

      Campaign types

      5
      • Email campaigns
      • Newsletters
      • Abandoned cart
      • Welcome emails
      • Win-back emails

      Managing campaigns

      14
      • Editor tool
      • Templates
      • Import and export
      • Email domains
      • Email capture list
      • SMS capture list
      • Triggers and rules
      • Targeting
      • Geolocation
      • Segmentation
      • Tagging
      • Tracking
      • Analytics
      • APIs and webhooks

      Abandoned cart

      Cart recovery

      5
      • Email reminders
      • Personalized campaigns
      • Discount offers
      • Conversion tracking
      • Automated workflows

      Display options

      5
      • Custom branding
      • Triggers
      • Templates
      • Targeting rules
      • Behavior tracking

      FAQ

      MailPass — frequently asked questions.

      What is MailPass on Shopify?
      MailPass, officially listed on the Shopify App Store as MailPass: Easy Email Marketing, is a Shopify app in the Email marketing category. Stop Leaving Money on the Table - Recover abandoned carts with our one-click campaign creation tool. Turn Window Shoppers into Loyal Customers - welcome new subscribers, re-engage inactive customers, and easily personalize your campaigns. Grow Your Business with Targeted Emails - Segment your audience and send targeted emails that resonate with their needs and interests. Save Time & Money and get the most out of your email marketing efforts. It averages 4.70 out of 5 across 8 merchant reviews on the Shopify App Store.
      How much does MailPass cost?
      MailPass is priced at $0/month on the Shopify App Store.
      When was MailPass launched?
      MailPass launched on July 3, 2023 — over 3 years on the Shopify App Store. In that time it has gathered 8 merchant reviews.
      Is MailPass Built for Shopify?
      MailPass does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
      What are the best MailPass alternatives?
      Merchants commonly compare MailPass with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

      Alternatives

      Apps merchants pick instead.

      Shopify

      Shopify Flow

      4.70★11,438

      Known for: performance

      Pop Convert

      Pop Convert ‑ Pop Ups, Banners

      4.90★8,311

      Known for: pricing

      SendWILL

      SendWILL Popup Email Marketing

      4.90★7,085

      Known for: customer-support

      Privy Operations

      Privy ‑ Email, SMS & Pop Ups

      4.50★4,035

      Known for: billing-issues

      Browse more inAll Email marketing apps All Abandoned cart apps

      Methodology

      Where the numbers come from.

      Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

      Find every brand running MailPass.

      Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

      Track MailPass — free Start free

      Prefer the source? View MailPass on the Shopify App Store ↗