Email marketing · refreshed Jun 12, 2026

Klaviyo for Shopify

by Klaviyo · AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

2,857 reviews, 4.60 average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.

Rating

4.60

2,857 reviews

Pricing

From $15/mo

freemium

Built for Shopify

No

Years live

13

launched Sep 20, 2012

Last updated

Jun 10, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+18

28-day Δ

+65

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

2,8642,8442,8252,8052,7865.003.752.501.250.00May 28May 31Jun 3Jun 6Jun 10Total reviewsRating (0–5)
Klaviyo added 65 reviews over the last 28 days.

Category rank over time

Where Klaviyo sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.

#2#3#4#5#6May 28May 31Jun 4Jun 8Jun 12Rank · Email marketing
Best position observed: #2. Klaviyo slipped 4 positions over the window.

Catalog position

Where Klaviyo sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#7

of 360 active apps

Review count percentile

98th

vs category siblings

Rating percentile

64th

vs category siblings

Years on App Store

13

since 2012

Listing change cadence

What Klaviyo has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysname: set to Klaviyo: Email Marketing & SMStagline: set to AI marketing and customer servic…description: set to Go beyond the basics with Klaviy…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to freemiumpricing_tiers: set to Free (+2 more)primary_price_value: set to 15categories: set to Email marketing (+1 more)launched_at: set to Sep 20, 2012works_with: set to Checkout (+1 more)shopify_lastmod: set to 2026-05-29shopify_lastmod: 2026-05-29 → 2026-05-30shopify_lastmod: 2026-05-30 → 2026-06-01shopify_lastmod: 2026-06-01 → 2026-06-02shopify_lastmod: 2026-06-02 → 2026-06-03shopify_lastmod: 2026-06-03 → 2026-06-04shopify_lastmod: 2026-06-04 → 2026-06-05shopify_lastmod: 2026-06-05 → 2026-06-06shopify_lastmod: 2026-06-06 → 2026-06-08shopify_lastmod: 2026-06-08 → 2026-06-09shopify_lastmod: 2026-06-09 → 2026-06-10May 22, 26Jun 1, 26Jun 12, 26

Shopify Lastmod · Jun 11

2026-06-09 → 2026-06-10

Shopify Lastmod · Jun 10

2026-06-08 → 2026-06-09

Shopify Lastmod · Jun 8

2026-06-06 → 2026-06-08

PricingIdentity & listingCadence

Review fingerprint

What merchants raise, and how they feel about it.

Sentiment breakdown

  • Positive89% · 2,541
  • Neutral1% · 30
  • Negative10% · 282
So far so good, I am happy with it and I like the templates, just sent my first email out, but wish the free plan was a bit more subscribers...Don't think I will be able to try it out for long before I need to change plan.
Mommies Best Mall · 5★ ·
One of the 3rd class platforms. Their support team is horrible. They do not know how to support their client. I installed their app. This app slows down our website. It is a very big issue. I uninstalled their app. I requested the customer manager to remove your snippet on my thyme file. They do not agree to remove it. I even said you should send me a request to remove the code. They completely declined my request. I suggest to everyone not to install their app. a lot of better apps on shopify store for email marketing. I will inform the shopify app management team as soon.
GYM SUPPLEMENTS U.S · 1★ ·

Top themes

  1. 1. customer-support223
  2. 2. pricing131
  3. 3. ease-of-use49
  4. 4. onboarding34
  5. 5. bugs31
  6. 6. bug26
  7. 7. performance25
  8. 8. billing-issues24

Plans

Klaviyo pricing tiers.

Free

Free to install

  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
  • +more

SMS

$15/month

  • Multi-channel segmentation and flows
  • Smart opt-in & multi-channel list growth
  • SMS AI for campaign creation
  • Automated two-way conversations
  • Transactional SMS
  • Branded SMS links
  • Multi-channel A/B testing
  • Customizable multi-channel attribution

Email

$20/month

  • Multi-channel segmentation and flows
  • Personalized product recommendations
  • Reputation repair AI for deliverability
  • Email AI for campaign creation
  • Send time optimization
  • Predictive analytics
  • Multi-channel A/B testing
  • 160+ campaign templates

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.

Find every brand running Klaviyo.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Klaviyo on the Shopify App Store ↗