Klaviyo alternatives
12 email marketing tools compared on data from stores OngoingAI observes — including 79,257 running Klaviyo. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Mailchimp Email SMS Marketing | 34,869 | +92 | Shopify | 5% | 4.8 | Free plan available |
 Omnisend Email Marketing & SMS | 12,979 | +79 | Shopify | 2% | 4.7 | Free plan available |
 ActiveCampaign Marketing | 1,108 | +33 | WooCommerce | 0% | 4.5 | Free trial available |
 Attentive: AI‑led Email &SMS | 2,732 | +5 | Shopify | 2% | 4.7 | Free to install |
 Brevo PushOwl: Email,Push,SMS | 807 | +20 | Shopify | 1% | 4.8 | Free plan available |
| Brevo | 5,214 | +154 | WooCommerce | 0% | — | — |
 MailerLite | 3,260 | +143 | Shopify | 0% | — | — |
 Listrak: Email, SMS & Identity | 224 | +10 | Shopify | 0% | 5.0 | Free to install |
 Privy ‑ Email, SMS & Pop Ups | 6,918 | +10 | Shopify | 2% | 4.5 | From $24/month |
 HubSpot | 6,179 | +315 | Shopify | 1% | — | — |
| Kit (ConvertKit) | 527 | +83 | WooCommerce | 0% | — | — |
 Postscript SMS Marketing | 4,830 | +34 | Shopify | 3% | 4.7 | Free to install |
- HubSpot+315
- Brevo+154
- MailerLite+143
- Mailchimp Email SMS Marketing+92
- Kit (ConvertKit)+83
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Klaviyo alternatives are Mailchimp Email SMS Marketing, Omnisend Email Marketing & SMS, Privy, HubSpot.
Mailchimp Email SMS Marketing is the most widely adopted Klaviyo alternative we track — observed on 34,869 ecommerce stores, versus 79,257 running Klaviyo.
HubSpot gained the most confirmed installs over the last 30 days among the alternatives we track (+315 net confirmed stores).
Mailchimp Email SMS Marketing holds the highest rating among well-reviewed alternatives — 4.8 out of 5 across 1,488 reviews.
Mailchimp Email SMS Marketing, Omnisend Email Marketing & SMS, Brevo PushOwl advertise a free plan or free tier.