Klaviyo alternatives
12 email marketing tools compared on data from stores OngoingAI observes — including 57,900 running Klaviyo. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Mailchimp Email SMS Marketing | 22,454 | +29 | Shopify | 4% | 4.8 | Free plan available |
 Omnisend Email Marketing & SMS | 9,278 | +31 | Shopify | 2% | 4.7 | Free to install |
 ActiveCampaign Marketing | 902 | +43 | WooCommerce | 0% | 4.5 | Free trial available |
 Attentive: AI‑led Email &SMS | 2,339 | -24 | Shopify | 3% | 4.7 | Free to install |
 Brevo PushOwl: Email,Push,SMS | 647 | -3 | Shopify | 1% | 4.8 | Free plan available |
| Brevo | 4,227 | +185 | WooCommerce | 0% | — | — |
 MailerLite | 2,374 | +151 | WooCommerce | 0% | — | — |
| Kit (ConvertKit) | 433 | +27 | WooCommerce | 0% | — | — |
 Listrak: Email, SMS & Identity | 39 | — | Shopify | 0% | 5.0 | Free to install |
 HubSpot | 3,779 | +105 | WooCommerce | 1% | — | — |
 Flashy: Flash Sale Scheduler | 345 | +3 | Shopify | 0% | — | Free plan available |
 Postscript SMS Marketing | 3,177 | +5 | Shopify | 2% | 4.7 | Free to install |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Klaviyo alternatives are Mailchimp Email SMS Marketing, Omnisend Email Marketing & SMS, Brevo, HubSpot.
Mailchimp Email SMS Marketing is the most widely adopted Klaviyo alternative we track — observed on 22,454 ecommerce stores, versus 57,900 running Klaviyo.
Brevo gained the most confirmed installs over the last 30 days among the alternatives we track (+185 net confirmed stores).
Mailchimp Email SMS Marketing holds the highest rating among well-reviewed alternatives — 4.8 out of 5 across 1,450 reviews.
Mailchimp Email SMS Marketing, Omnisend Email Marketing & SMS, ActiveCampaign Marketing advertise a free plan or free tier.