Usage & market intelligence
Observed on 6,532 ecommerce stores.
Across 3,022 tracked stores, adoption rose from 0.8% to 2.1% over a 30-day comparison.
Last checked Sep 24, 2026
Frequently asked questions
We currently observe HubSpot running on 6,532 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 378 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed HubSpot include ddns.net, visualcapitalist.com, netgate.com, island.io, sytes.net. We track 6,532 stores running it in total.
Stores running HubSpot most often also run WordPress, WooCommerce, Klaviyo.
Common alternatives to HubSpot include Klaviyo, ActiveCampaign, Mailchimp, Marketo.
HubSpot's observed install base spans Shopify (56%), WooCommerce (35%), Magento (Adobe Commerce) (4%).