HubSpot alternatives
12 marketing automation tools compared on data from stores OngoingAI observes — including 3,468 running HubSpot. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Klaviyo: Email Marketing & SMS | 55,533 | +131 | Shopify | 12% | 4.7 | Free to install |
 Mailchimp Email SMS Marketing | 20,810 | -41 | Shopify | 7% | 4.8 | Free plan available |
 ActiveCampaign Marketing | 848 | +28 | WooCommerce | 1% | 4.5 | Free trial available |
 WoowUp | 50 | — | Magento (Adobe Commerce) | — | — | — |
 Swym Wishlist Plus | 4,925 | -15 | Shopify | 1% | 4.7 | Free trial available |
| Typeform | 416 | -2 | Ecwid | 0% | — | — |
| Stoq | 3,884 | -2 | Shopify | 1% | — | — |
 Elfsight | 3,107 | +98 | Shopify | 2% | — | — |
 Notify‑me ‑ Stock and Price | 3,011 | +8 | Shopify | 1% | — | Free plan available |
 RD Station Marketing | 214 | -4 | WooCommerce | — | 5.0 | Free to install |
 Back In Stock,Notify Me: Kbite | 1,795 | +4 | Shopify | 0% | 5.0 | Free plan available |
 Amp Back in Stock & Preorder + | 1,674 | +2 | Shopify | 0% | 4.9 | Free plan available |
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Frequently asked questions
Ranked by observed store adoption, the most widely used HubSpot alternatives are Klaviyo, Mailchimp Email SMS Marketing, Swym Wishlist Plus, Stoq.
Klaviyo is the most widely adopted HubSpot alternative we track — observed on 55,533 ecommerce stores, versus 3,468 running HubSpot.
Klaviyo gained the most confirmed installs over the last 30 days among the alternatives we track (+131 net confirmed stores).
Back In Stock,Notify Me holds the highest rating among well-reviewed alternatives — 5.0 out of 5 across 4,089 reviews.
Klaviyo, Mailchimp Email SMS Marketing, ActiveCampaign Marketing advertise a free plan or free tier.