HubSpot alternatives
12 marketing automation tools compared on data from stores OngoingAI observes — including 6,179 running HubSpot. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Klaviyo: Email Marketing & SMS | 79,257 | +632 | Shopify | 19% | 4.7 | Free to install |
 Mailchimp Email SMS Marketing | 34,869 | +92 | Shopify | 8% | 4.8 | Free plan available |
 ActiveCampaign Marketing | 1,108 | +33 | WooCommerce | 1% | 4.5 | Free trial available |
 POWR | 7,403 | +142 | Shopify | 2% | — | — |
 Swym Wishlist Plus | 6,768 | +6 | Shopify | 2% | 4.7 | Free trial available |
 Amp Back in Stock & Preorder + | 5,915 | +81 | Shopify | 2% | 4.9 | Free plan available |
| Typeform | 590 | +22 | Ecwid | 0% | — | — |
| Stoq | 5,381 | +99 | Shopify | 1% | — | — |
 WoowUp | 51 | -1 | Magento (Adobe Commerce) | — | — | — |
 Notify‑me ‑ Stock and Price | 4,381 | +46 | Shopify | 1% | — | Free plan available |
 Elfsight | 4,295 | +112 | Shopify | 2% | — | — |
 RD Station Marketing | 273 | +15 | WooCommerce | 0% | 5.0 | Free to install |
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used HubSpot alternatives are Klaviyo, Mailchimp Email SMS Marketing, POWR, Swym Wishlist Plus.
Klaviyo is the most widely adopted HubSpot alternative we track — observed on 79,257 ecommerce stores, versus 6,179 running HubSpot.
Klaviyo gained the most confirmed installs over the last 30 days among the alternatives we track (+632 net confirmed stores).
Amp Back in Stock & Preorder + holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 947 reviews.
Mailchimp Email SMS Marketing, Amp Back in Stock & Preorder +, Notify‑me advertise a free plan or free tier.