HubSpot alternatives
12 marketing automation tools compared on data from stores OngoingAI observes — including 1,164 running HubSpot. Adoption, platform split and growth, not vendor claims.
Every HubSpot alternative, side by side
Ordered by relevance to HubSpot · 30d net counts confirmed adds/removals only · overlap = share of HubSpot stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Klaviyo: Email Marketing & SMS | 20,027 | — | Shopify | 19% | 4.7 | Free to install |
 Mailchimp Email SMS Marketing | 5,133 | — | Shopify | 6% | 4.8 | Free plan available |
 Swym Wishlist Plus | 2,738 | — | Shopify | 2% | — | — |
| Stoq | 1,319 | — | Shopify | 1% | — | — |
 Amp Back in Stock | Preorder | 944 | — | Shopify | 1% | 4.9 | Free plan available |
| Typeform | 89 | — | Shopify | 0% | — | — |
 Notify‑me ‑ Stock and Price | 811 | — | Shopify | 0% | — | Free plan available |
 Back In Stock,Notify Me: Kbite | 616 | — | Shopify | 0% | 5.0 | Free plan available |
| RevenueHunt | 519 | — | Shopify | 1% | — | — |
 Brevo PushOwl: Email,Push,SMS | 419 | — | Shopify | 0% | 4.8 | Free plan available |
| Octane AI | 263 | — | Shopify | 1% | — | — |
 Grin | 183 | — | Shopify | 0% | — | — |
More comparisons
Klaviyo alternativesMailchimp Email SMS Marketing alternativesSwym Wishlist Plus alternativesStoq alternativesAmp Back in Stock alternativesTypeform alternativesNotify‑me alternativesBack In Stock,Notify Me alternativesRevenueHunt alternativesBrevo PushOwl alternativesOctane AI alternativesGrin alternatives
Frequently asked questions
Ranked by observed store adoption, the most widely used HubSpot alternatives are Klaviyo, Mailchimp Email SMS Marketing, Swym Wishlist Plus, Stoq.