Lob Tools

Shopify email marketing app by Boohead, Inc.·Streamline your eCommerce store to Lob's direct mail automation.

Snapshot

#255of 379 inEmail marketing

Lob Tools is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesEmail marketing

Pricing

From $5/mo

freemium

Built for Shopify

No

Years live

3

launched Jun 7, 2023

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Lob Tools sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#255

of 379 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What Lob Tools has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+11shopify_lastmod: 2026-04-28 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-24 → 2026-06-30

Shopify Lastmod · Jun 25

2026-06-16 → 2026-06-24

Shopify Lastmod · Jun 17

2026-04-28 → 2026-06-16

PricingIdentity & listingCadence

Plans

Lob Tools pricing tiers.

Basic

Free

  • 2 Active Webhooks
  • 200 tasks per month
  • 7 Days Log Retention

Professional

$5/month

  • 10 Active Webhooks
  • 10000 tasks per month
  • 7 Days Log Retention

Elite

$9/month

  • Unlimited Active Webhooks
  • 20000 tasks per month
  • 30 Days Log Retention

Capabilities

What Lob Tools can do.

The 13 capabilities Lob Tools lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Campaign types

9
  • Email campaigns
  • Cross-sell emails
  • Cart emails
  • Checkout emails
  • Abandoned cart
  • Browse abandonment
  • Back-in-stock emails
  • Win-back emails
  • Custom campaigns

Managing campaigns

4
  • SMS capture list
  • Triggers and rules
  • Automations
  • APIs and webhooks

FAQ

Lob Tools — frequently asked questions.

What is Lob Tools on Shopify?
Lob Tools is a Shopify app in the Email marketing category. Introducing a powerful Shopify app that seamlessly connects your Shopify store to the Lob platform for direct mail automation. Enhance your marketing efforts with this cutting-edge solution that integrates your Shopify data with Lob's advanced capabilities, empowering you to reach customers effectively and efficiently. Unlock new opportunities for personalized and targeted campaigns without the hassle of manual syncing.
How much does Lob Tools cost?
Lob Tools offers a free plan and 2 paid plans starting at $5/month and going up to $9/month. The free plan includes 2 Active Webhooks, 200 tasks per month, and 7 Days Log Retention. The paid plans unlock advanced features beyond what's available on the free tier.
Is Lob Tools free?
Yes — Lob Tools offers a free plan alongside paid options. The free plan includes 2 Active Webhooks, 200 tasks per month, and 7 Days Log Retention. Paid plans start at $5/month for advanced features.
When was Lob Tools launched?
Lob Tools launched on June 7, 2023 — over 3 years on the Shopify App Store.
Is Lob Tools Built for Shopify?
Lob Tools does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Lob Tools alternatives?
Merchants commonly compare Lob Tools with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,438

Known for: performance

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,311

Known for: pricing

SendWILL

SendWILL Popup Email Marketing

4.90★7,085

Known for: customer-support

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,035

Known for: billing-issues

Browse more inAll Email marketing apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Lob Tools.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Lob Tools — free Start free

Prefer the source? View Lob Tools on the Shopify App Store ↗