ActiveTrail

Name: ActiveTrail: Email & SMS
Availability: InStock
Author: ActiveTrail

Shopify email marketing app by ActiveTrail·Connect your store to ActiveTrail. Automate email & SMS using real-time store data.

Snapshot 2 days ago

#306of 379 inEmail marketing

ActiveTrail is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 12, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesEmail marketing Workflow automation

Pricing

Free

free

Built for Shopify

Years live

launched May 8, 2026

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

—

Rating change

7-day Δ

—

28-day Δ

+0.00

Catalog position

Where ActiveTrail sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#306

of 379 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

since 2026

Listing change cadence

What ActiveTrail has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Shopify Lastmod · Jul 1

2026-06-28 → 2026-06-30

Shopify Lastmod · Jun 29

2026-06-24 → 2026-06-28

Shopify Lastmod · Jun 25

2026-06-20 → 2026-06-24

PricingIdentity & listingCadence

Plans

ActiveTrail pricing tiers.

Free Forever

Free

Capabilities

What ActiveTrail can do.

The 52 capabilities ActiveTrail lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Email marketing

Campaign types

Email campaigns
SMS campaigns
Push notifications
Newsletters
Pop-ups
Forms
Landing pages
Discounts
Rewards
Promotions
Upsell emails
Cross-sell emails
Cart emails
Checkout emails
Abandoned cart
Welcome emails
Price drop emails
Back-in-stock emails
Subscriptions
Product reviews
Surveys
Custom campaigns

Managing campaigns

Editor tool
Templates
AI generation
Custom code
Bulk editing
Import and export
Email domains
Consent collection
Triggers and rules
Automations
Geolocation
Segmentation
Tracking
Reporting
Analytics
A/B testing
APIs and webhooks

Workflow automation

Automation tasks

Customer segments
Customer tags
Email responses
Order fulfillment
Order tags
Product tags
Time-based
Order processing

Customization

APIs
Conditional logic
Custom triggers
Custom workflows
Multi-store

FAQ

ActiveTrail — frequently asked questions.

What is ActiveTrail on Shopify?

ActiveTrail, officially listed on the Shopify App Store as ActiveTrail: Email & SMS, is a Shopify app in the Email marketing category. ActiveTrail connects your store to a full multichannel marketing automation platform. Customer data, orders, and site activity sync in real time so your campaigns always reflect what's happening in your store. Use that data to build automated workflows, recover abandoned carts, and send targeted messages via email, SMS, WhatsApp, and push notifications. Product catalogs sync automatically to Facebook and Google Merchant Center. Setup takes minutes with just an API key.

How much does ActiveTrail cost?

ActiveTrail is free to install and use on Shopify — there are no paid plans on this app.

Is ActiveTrail free?

Yes — ActiveTrail is free to install and use on Shopify. There are no paid plans.

When was ActiveTrail launched?

ActiveTrail launched on May 8, 2026.

Is ActiveTrail Built for Shopify?

ActiveTrail does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

What are the best ActiveTrail alternatives?

Merchants commonly compare ActiveTrail with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,438

Known for: performance

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,308

Known for: pricing

SendWILL

SendWILL Popup Email Marketing

4.90★7,085

Known for: customer-support

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,035

Known for: billing-issues

Browse more inAll Email marketing apps All Workflow automation apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated 2 days ago.

Find every brand running ActiveTrail.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track ActiveTrail — free Start free

Prefer the source? View ActiveTrail on the Shopify App Store ↗