OptinMonster Email Popups

Shopify email marketing app by OptinMonster·OptinMonster turns traffic into sales, one pop-up at a time, with personalized onsite retargeting.

Snapshot

2.90(14 reviews)#77of 378 inEmail marketing

Ongoing.AI tracks OptinMonster Email Popups daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketingPop-ups

Rating

2.90

14 reviews

Pricing

From $49/mo

free_trial

Built for Shopify

No

Years live

8

launched Nov 27, 2017

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where OptinMonster Email Popups sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#77

of 378 active apps

Review count percentile

80th

vs category siblings

Rating percentile

55th

vs category siblings

Years on App Store

8

since 2017

Listing change cadence

What OptinMonster Email Popups has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+17shopify_lastmod: 2026-06-07 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-26 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

2.90(14 reviews)
  • 63%positive15
  • 0%neutral0
  • 38%negative9

Popular mentions

  • customer support
  • billing issue
  • account access
  • communication

Top themes

  1. customer support1
  2. billing issue1
  3. account access1
  4. communication1

What merchants praise

“OptinMonster is the No1 tool that I use to increase my email list & webinar attendees, which leads to thousands of dollars for me each month! With their easy to use templates, analytics and support, it is a must have app for any online business.”
MyExcelOnline · 5★

What merchants complain about

“Fungerar dåligt, krånglar mycket och håller inte den tekniska biten alls. Seg support. Och du betalar dubbla”
DOCTOR_K · 1★

Plans

OptinMonster Email Popups pricing tiers.

Growth Plan

$49/month

  • Unlimited exit & email popups
  • 400+ pre-made templates
  • 30+ ESPs & CRMs
  • A/B testing
  • All targeting/triggers
  • All optin types
  • Priority support

Capabilities

What OptinMonster Email Popups can do.

The 69 capabilities OptinMonster Email Popups lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Email marketing

Campaign types

8
  • Email campaigns
  • Pop-ups
  • Forms
  • Promotions
  • Exit intent
  • Abandoned cart
  • Browse abandonment
  • Surveys

Managing campaigns

19
  • Editor tool
  • AI generation
  • Localization
  • Custom code
  • Custom fonts
  • Bulk editing
  • Import and export
  • Consent collection
  • Email capture list
  • SMS capture list
  • Automations
  • Targeting
  • Geolocation
  • Segmentation
  • Tagging
  • Reporting
  • Analytics
  • A/B testing
  • APIs and webhooks

Pop-ups

Pop-up types

21
  • Sales pop-ups
  • Email pop-ups
  • SMS pop-ups
  • Cart pop-ups
  • Exit intent
  • Discounts
  • Rewards
  • Spin the wheel
  • Countdown timers
  • Newsletters
  • Forms
  • Banners
  • Announcements
  • Games
  • Surveys
  • Quizzes
  • Warning pop-ups
  • Age verification
  • Consent pop-ups
  • Reviews pop-up
  • Custom pop-ups

Managing pop-ups

21
  • Editor tool
  • Templates
  • AI generation
  • Custom code
  • Custom fonts
  • Translation
  • Localization
  • Email capture list
  • SMS capture list
  • Campaigns
  • Triggers and rules
  • Automations
  • Targeting
  • Geolocation
  • Segmentation
  • Tagging
  • Reporting
  • Analytics
  • A/B testing
  • Tracking
  • APIs and webhooks

FAQ

OptinMonster Email Popups — frequently asked questions.

What is OptinMonster Email Popups on Shopify?
OptinMonster Email Popups is a Shopify app in the Email marketing category. OptinMonster is a lead generation and targeting platform used to grow email lists, generate leads and improve sales without needing a coder or designer. With OptinMonster, you can add segmented subscribers to your email list, reduce abandoning visitors, redirect visitors to higher converting pages, make time sensitive offers and upsells or cross sells, grow your social media following, generate more sales qualified leads, reduce bounce rates and more. So many possibilities with just one tool! It averages 2.90 out of 5 across 14 merchant reviews on the Shopify App Store.
How much does OptinMonster Email Popups cost?
OptinMonster Email Popups has a single paid plan at $49/month on the Shopify App Store.
Is OptinMonster Email Popups free?
No, OptinMonster Email Popups is a paid Shopify app. Plans start at $49/month on the Shopify App Store.
When was OptinMonster Email Popups launched?
OptinMonster Email Popups launched on November 27, 2017 — over 8 years on the Shopify App Store. In that time it has gathered 14 merchant reviews.
Is OptinMonster Email Popups Built for Shopify?
OptinMonster Email Popups does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best OptinMonster Email Popups alternatives?
Merchants commonly compare OptinMonster Email Popups with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Smile. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,368

Known for: performance

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,304

Known for: pricing

SendWILL

SendWILL Popup Email Marketing

4.90★7,080

Known for: false-advertising

Smile.io

Smile: Loyalty Program Rewards

4.90★4,275
Browse more inAll Email marketing apps All Pop-ups apps

Common comparisons

Head-to-head pages.

Alternatives

Optinmonster Alternatives

See all alternatives →

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running OptinMonster Email Popups.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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