Mailwell

Shopify email marketing app by My Swag Co·Create product-aware emails with AI. Edit, preview, and export email-safe HTML.

Snapshot

#347of 368 inEmail marketing

Mailwell is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 18, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesEmail marketing

Pricing

From $49/mo

paid

Built for Shopify

No

Years live

0

launched Jun 15, 2026

Last updated

Jun 17, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

—

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

Catalog position

Where Mailwell sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#347

of 368 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What Mailwell has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysshopify_lastmod: set to 2026-06-17tagline: set to Create product-aware emails with…name: set to Mailwelldescription: set to MailWell is an AI email design s…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to paidpricing_tiers: set to Starter (+1 more)primary_price_value: set to 49categories: set to Email marketinglaunched_at: set to Jun 15, 2026works_with: set to Drip.com KlaviyoMay 29, 26Jun 8, 26Jun 19, 26

Works With · Jun 18

set to Drip.com Klaviyo

Launched At · Jun 18

set to Jun 15, 2026

Categories · Jun 18

set to Email marketing

PricingIdentity & listingCadence

Plans

Mailwell pricing tiers.

Starter

$49/month

  • 200 monthly AI credits
  • Product-aware email drafts
  • Brand standards
  • Campaign planning
  • Email-safe HTML export
  • Klaviyo publishing
  • Version history
  • Manual editing

Pro

$149/month

  • 750 monthly AI credits
  • Product-aware email drafts
  • Brand standards
  • Campaign planning
  • Email-safe HTML export
  • Klaviyo publishing
  • Version history
  • Priority support

Capabilities

What Mailwell can do.

The 28 capabilities Mailwell lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Campaign types

24
  • Email campaigns
  • Newsletters
  • Pop-ups
  • Forms
  • Discounts
  • Rewards
  • Promotions
  • Upsell emails
  • Cross-sell emails
  • Cart emails
  • Checkout emails
  • Exit intent
  • Abandoned cart
  • Browse abandonment
  • Welcome emails
  • Follow-up emails
  • Price drop emails
  • Back-in-stock emails
  • Win-back emails
  • Product recommendations
  • Drip campaigns
  • Subscriptions
  • Product reviews
  • Custom campaigns

Managing campaigns

4
  • AI generation
  • Custom code
  • Import and export
  • Automations

FAQ

Mailwell — frequently asked questions.

What is Mailwell on Shopify?
Mailwell is a Shopify app in the Email marketing category. MailWell is an AI email design studio for Shopify brands. Use your Shopify products, brand direction, and campaign brief to create polished, editable emails for launches, newsletters, product stories, and promos. Preview desktop and mobile layouts, edit sections and CTAs, export email-safe HTML, or publish a custom HTML template to Klaviyo. MailWell helps with email creative before sending; it does not send campaigns or manage subscriber lists.
How do I add Mailwell on Shopify?
Open the Mailwell listing in the Shopify App Store at apps.shopify.com/mailwell, choose "Add app," and complete the Shopify install flow. After installation, you can configure Mailwell from your Shopify admin under Apps.
How much does Mailwell cost?
Mailwell has 2 paid plans on the Shopify App Store, starting at $49/month and going up to $149/month.
Is Mailwell free?
No, Mailwell is a paid Shopify app. Plans start at $49/month on the Shopify App Store.
When was Mailwell launched?
Mailwell launched on June 15, 2026.
Is Mailwell Built for Shopify?
Mailwell does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Mailwell alternatives?
Merchants commonly compare Mailwell with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,028

Known for: performance

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,352

Known for: pricing

SendWILL

SendWILL Popup Email Marketing

4.90★7,095

Known for: customer-support

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,048

Known for: billing-issues

Browse more inAll Email marketing apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Mailwell.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Mailwell

Prefer the source? View Mailwell on the Shopify App Store ↗