OptiStep

Shopify email marketing app by bluzale·OptiStep boosts sales with targeted pop-ups, discounts, & automated follow-ups across key pages now!

Snapshot

#359of 379 inEmail marketing

OptiStep is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesEmail marketingDiscounts

Pricing

From $9/mo

free_trial

Built for Shopify

No

Years live

0

launched Aug 12, 2025

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where OptiStep sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#359

of 379 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2025

Listing change cadence

What OptiStep has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+11shopify_lastmod: 2026-05-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 2

2026-06-16 → 2026-06-30

Shopify Lastmod · Jun 17

2026-05-14 → 2026-06-16

PricingIdentity & listingCadence

Plans

OptiStep pricing tiers.

Starter Plan

$9.99/month

  • 1 Active Promotion at a time
  • 1 Active Bundle at a time
  • Up to 3,000 impressions/month
  • Cart + Product recommendations
  • Countdown timers + exit intent
  • Popup email/SMS capture
  • Analytics dashboard
  • Starter Templates Only

Pro Plan

$19.99/month

  • Unlimited promotions
  • Unlimited bundles
  • Unlimited impressions
  • Advanced recommendations
  • Full analytics + insights
  • Audience targeting & segmentation
  • Scheduling & automation (Email/SMS)
  • Priority support

Capabilities

What OptiStep can do.

The 35 capabilities OptiStep lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Email marketing

Campaign types

7
  • SMS campaigns
  • Newsletters
  • Pop-ups
  • Discounts
  • Promotions
  • Upsell emails
  • Welcome emails

Managing campaigns

5
  • Templates
  • Email capture list
  • SMS capture list
  • Automations
  • Segmentation

Discounts

Discount types

18
  • Discount codes
  • Coupons
  • Fixed pricing
  • Tiered pricing
  • Volume discounts
  • Quantity breaks
  • Flat discounts
  • Percentage discounts
  • Cart discounts
  • Checkout discounts
  • Product bundles
  • Limited time offers
  • Countdown timers
  • Upsell discounts
  • Cross-sell discounts
  • Exit intent
  • Pop-ups
  • Custom discounts

Managing discounts

5
  • Templates
  • Automations
  • SMS capture list
  • Segmentation
  • Tagging

FAQ

OptiStep — frequently asked questions.

What is OptiStep on Shopify?
OptiStep is a Shopify app in the Email marketing category. OptiStep helps merchants increase revenue with targeted pop-ups, bundles, and time-sensitive offers across product, cart, and thank-you pages. Popups can be triggered by scroll, time delay, or exit intent, and capture email/SMS subscribers with automatic promo codes. The dashboard lets merchants design offers, set schedules, apply discount rules, and monitor performance, making it easy to build conversion funnels and boost engagement.
How much does OptiStep cost?
OptiStep has 2 paid plans on the Shopify App Store, starting at $9/month and going up to $19.99/month.
Is OptiStep free?
No, OptiStep is a paid Shopify app. Plans start at $9/month on the Shopify App Store.
When was OptiStep launched?
OptiStep launched on August 12, 2025.
Is OptiStep Built for Shopify?
OptiStep does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best OptiStep alternatives?
Merchants commonly compare OptiStep with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,438

Known for: performance

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,311

Known for: pricing

SendWILL

SendWILL Popup Email Marketing

4.90★7,085

Known for: customer-support

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,035

Known for: billing-issues

Browse more inAll Email marketing apps All Discounts apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running OptiStep.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track OptiStep — free Start free

Prefer the source? View OptiStep on the Shopify App Store ↗