Happy Birthday Marketing

Shopify discounts app by Northern Apps·Offer birthday discounts + boost revenue with email marketing!

Snapshot

4.70(26 reviews)#168of 908 inDiscounts

Ongoing.AI tracks Happy Birthday Marketing daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.70

26 reviews

Pricing

From $9/mo

freemium

Built for Shopify

No

Years live

3

launched Jul 11, 2022

Last updated

Jun 30, 2026

Shopify listing

Keyword rank over time

Where Happy Birthday Marketing shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Happy Birthday Marketing ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #51 on "email marketing".

#50#58#65#73#80May 28Jun 5Jun 14Jun 22Jul 1email marketing
1 term, 32 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.
  • email marketing

    #79

    best #51

    −26 positions

Catalog position

Where Happy Birthday Marketing sits in the App Store.

Rank and percentile inside the Discounts category — the competitive shape of the niche around this app.

Rank in Discounts

#168

of 908 active apps

Review count percentile

81th

vs category siblings

Rating percentile

59th

vs category siblings

Years on App Store

3

since 2022

Listing change cadence

What Happy Birthday Marketing has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-09 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-26 → 2026-06-29

Shopify Lastmod · Jun 27

2026-06-22 → 2026-06-26

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.70(26 reviews)
  • 94%positive32
  • 6%neutral2
  • 0%negative0

Popular mentions

  • missing feature
  • ease of use

Top themes

  1. missing feature1
  2. ease of use1

What merchants praise

This is a wonderful resource, and the customer support is great. Chris reached out to make sure we were up and running and to offer assistance if needed. We truly appreciate the excellent customer service!
Tyrannostorus · 5

Plans

Happy Birthday Marketing pricing tiers.

Free

Free

  • 50 customers

Unlimited

$9.95/month

  • Unlimited customers

Capabilities

What Happy Birthday Marketing can do.

The 12 capabilities Happy Birthday Marketing lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Discounts

Discount types

5
  • Discount codes
  • Flat discounts
  • Percentage discounts
  • Checkout discounts
  • Rewards

Managing discounts

3
  • Campaigns
  • Automations
  • Email capture list

Email marketing

Campaign types

3
  • Email campaigns
  • Discounts
  • Rewards

Managing campaigns

1
  • Email capture list

FAQ

Happy Birthday Marketing — frequently asked questions.

What is Happy Birthday Marketing on Shopify?
Happy Birthday Marketing is a Shopify app in the Discounts category. Improve customer engagement and loyalty by offering exclusive promotion emails on your customer's birthday! This is a great way to reactivate relations with customers that haven't been active in a while! No need to wait around for support to install code on your Shopify theme. Get up and running in 10 minutes or less. It averages 4.70 out of 5 across 26 merchant reviews on the Shopify App Store.
How much does Happy Birthday Marketing cost?
Happy Birthday Marketing offers a free plan and a single paid plan at $9/month. The free plan includes 50 customers. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
Is Happy Birthday Marketing free?
Yes — Happy Birthday Marketing offers a free plan alongside paid options. The free plan includes 50 customers. Paid plans start at $9/month for advanced features.
When was Happy Birthday Marketing launched?
Happy Birthday Marketing launched on July 11, 2022 — over 3 years on the Shopify App Store. In that time it has gathered 26 merchant reviews.
Is Happy Birthday Marketing Built for Shopify?
Happy Birthday Marketing does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Happy Birthday Marketing alternatives?
Merchants commonly compare Happy Birthday Marketing with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Happy Birthday Marketing.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Happy Birthday Marketing on the Shopify App Store ↗