Mailchimp Forms

Shopify email marketing app by Mailmunch·We enable merchants to collect leads using popup forms & to integrate with their Mailchimp accounts.

Snapshot

4.30(279 reviews)#21of 378 inEmail marketing

Ongoing.AI tracks Mailchimp Forms daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketing

Rating

4.30

279 reviews

Pricing

From $24/mo

freemium

Built for Shopify

No

Years live

10

launched Sep 16, 2015

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-1

28-day Δ

-3

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

2832822812802795.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Mailchimp Forms lost 3 reviews over the last 28 days.

Category rank over time

Where Mailchimp Forms sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#68#70#72#73#75May 28May 31Jun 4Jun 7Jun 11Mailchimp Forms · #69
Best position observed: #69. Mailchimp Forms climbed 4 positions over the window.

Catalog position

Where Mailchimp Forms sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#21

of 378 active apps

Review count percentile

95th

vs category siblings

Rating percentile

59th

vs category siblings

Years on App Store

10

since 2015

Listing change cadence

What Mailchimp Forms has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.30(279 reviews)
  • 83%positive275
  • 5%neutral18
  • 12%negative40

Popular mentions

  • ease of use
  • integration
  • missing feature

Top themes

  1. ease of use1
  2. integration1
  3. missing feature1

What merchants praise

“Easy-to-use app with great customer support. We needed a translation of the popup window and the team helped us promptly and professionally.”
sparklemonde.com · 5★

What merchants complain about

“Been capturing emails for half a year. Didn't realize the contacts were never added / synced to Mailchimp list. Requiring me to do more work in manually importing contacts and re-doing my email campaigns. Still doesn't sync. Reached out to support, no word heard”
Dynasty Clothing · 1★

Plans

Mailchimp Forms pricing tiers.

Free

Free

  • Unlimited Subscribers
  • Forms and Popups
  • Landing Pages
  • Automated Welcome Email
  • Basic Analytics

Pemium

$24.99/month

  • Unlimited Subscribers
  • Forms & Popups
  • Landing Pages
  • Email Notifications
  • Analytics
  • Custom Domains
  • Premium Templates
  • Content Gate

Capabilities

What Mailchimp Forms can do.

The 26 capabilities Mailchimp Forms lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Campaign types

11
  • Email campaigns
  • Newsletters
  • Pop-ups
  • Forms
  • Landing pages
  • Discounts
  • Exit intent
  • Abandoned cart
  • Welcome emails
  • Win-back emails
  • Drip campaigns

Managing campaigns

15
  • Editor tool
  • Templates
  • AI generation
  • Custom fonts
  • Import and export
  • Email domains
  • Consent collection
  • Email capture list
  • Automations
  • Geolocation
  • Segmentation
  • Tagging
  • Reporting
  • Analytics
  • A/B testing

FAQ

Mailchimp Forms — frequently asked questions.

What is Mailchimp Forms on Shopify?
Mailchimp Forms, officially listed on the Shopify App Store as Mailchimp Forms: Capture Leads, is a Shopify app in the Email marketing category. Mailchimp Forms provides a simple way for Shopify merchants to collect leads from their online stores and sync them automatically with their Mailchimp accounts. Create engaging, personalized offers and reach the right audience using advanced display rules and geo-location targeting. Quickly build your email lists with hundreds of form and landing page templates, specifically designed to boost eCommerce lead conversions. Engage with customers across the sales funnel with email automations. It averages 4.30 out of 5 across 279 merchant reviews on the Shopify App Store.
How much does Mailchimp Forms cost?
Mailchimp Forms offers a free plan and a single paid plan at $24/month. The free plan includes Unlimited Subscribers, Forms and Popups, Landing Pages, and Automated Welcome Email. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
Is Mailchimp Forms free?
Yes — Mailchimp Forms offers a free plan alongside paid options. The free plan includes Unlimited Subscribers, Forms and Popups, and Landing Pages. Paid plans start at $24/month for advanced features.
When was Mailchimp Forms launched?
Mailchimp Forms launched on September 16, 2015 — over 10 years on the Shopify App Store. In that time it has gathered 279 merchant reviews.
Is Mailchimp Forms Built for Shopify?
Mailchimp Forms does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Mailchimp Forms alternatives?
Merchants commonly compare Mailchimp Forms with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Mailchimp Forms?
12% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are ease of use, integration, and missing feature — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★11,368

Known for: performance

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★8,304

Known for: pricing

SendWILL

SendWILL Popup Email Marketing

4.90★7,080

Known for: customer-support

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,038

Known for: billing-issues

Browse more inAll Email marketing apps

Common comparisons

Head-to-head pages.

Klaviyo Vs Mailchimp

Read the comparison →

Omnisend Vs Mailchimp

Read the comparison →

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Mailchimp Forms.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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