Ortto
Shopify email marketing app by Ortto·Ortto brings customer data, marketing automation, analytics and omnichannel chat together.
Snapshot
Ongoing.AI tracks Ortto daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
5.00
3 reviews
Pricing
From $199/mo
free_trial
Built for Shopify
No
Years live
5
launched Apr 28, 2021
Last updated
Jul 2, 2026
Shopify listing
Catalog position
Where Ortto sits in the App Store.
Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.
Rank in Email marketing
#132
of 379 active apps
Review count percentile
65th
vs category siblings
Rating percentile
77th
vs category siblings
Years on App Store
5
since 2021
Listing change cadence
What Ortto has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 3
2026-06-30 → 2026-07-02
Shopify Lastmod · Jul 1
2026-06-25 → 2026-06-30
Shopify Lastmod · Jun 26
2026-06-23 → 2026-06-25
Reviews
What merchants are saying
- 82%positive9
- 0%neutral0
- 18%negative2
Top themes
What merchants praise
“I've been looking for a tool to keep in touch with my customers. I want a tool that makes sense with my Shopify store. As we grow we need to keep a "personal" relationship. Ortto is a customer data platform. My shopify data gets pulled in, and Ortto automates responses to customers, and/or alerts to me. I've already sent out email campaigns, added popups to give coupons for subscribing. I'm new to e-commerce and digital marketing, and Ortto makes sense to me. I can do what I need. And support is a GREAT. They walked me through with videos.”
What merchants complain about
“The app is not well laid out so makes it extremely frustrating to use. 9/10 you will get an error message that something cannot load in the dashboard so it doesn’t work. The customizations are limited. Worst part is after I deleted the app, the pop up remains and it would pop up at such a high frequency customers would get annoyed. So I wasn’t capturing any emails (app was deleted) I was just annoying customers with the pop up. Spent a lot of time getting it sorted - still not fixed but wasted a lot of time and lost sales because of this app.”
Plans
Ortto pricing tiers.
Starter Plan
$199/month
- 5,000 contacts, 160,000 emails
- Visual Journey Builder
- Drag and drop email builder
- SMS marketing
- Form and Popup Builder
- AI suggestions
- Reporting & Funnel analysis
- Key integrations
Professional Plan
$599/month
- All features from the Starter Plan
- 10,000 contacts, 400,000 emails
- Surveys and SMS surveys
- Web push notifications
- Branded sender ID for SMS
- Advanced Segmentation
- Audience destinations
- Lead Scoring
Business Plan
$999/month
- All features from the Professional plan
- Professional onboarding
- Mobile push notifications
- Custom user roles & permissions
- Email deliverability consultant
- Cohort level reporting
- Customer IPs
- Open rate & Delivery Optimization
Enterprise Plan
$1,999/month
- All features from Business plan
- Dedicated Success Manager
- Email Deliverability Consultant
- Quarterly business reviews
- OKTA SSO
- Multiple instances for multi brand orgs
Capabilities
What Ortto can do.
The 89 capabilities Ortto lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Email marketing
Campaign types
25- Email campaigns
- SMS campaigns
- Push notifications
- Newsletters
- Pop-ups
- Forms
- Landing pages
- Discounts
- Promotions
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Surveys
- Custom campaigns
Managing campaigns
25- Editor tool
- Templates
- AI generation
- Translation
- Localization
- Custom code
- Custom fonts
- Bulk editing
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
Pop-ups
Pop-up types
20- Sales pop-ups
- Email pop-ups
- SMS pop-ups
- Cart pop-ups
- Exit intent
- Discounts
- Rewards
- Spin the wheel
- Countdown timers
- Newsletters
- Forms
- Banners
- Announcements
- Games
- Surveys
- Warning pop-ups
- Age verification
- Consent pop-ups
- Reviews pop-up
- Custom pop-ups
Managing pop-ups
19- Editor tool
- Templates
- AI generation
- Custom fonts
- Translation
- Localization
- Email capture list
- SMS capture list
- Campaigns
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Reporting
- Analytics
- Tracking
- APIs and webhooks
FAQ
Ortto — frequently asked questions.
What is Ortto on Shopify?
How much does Ortto cost?
Is Ortto free?
When was Ortto launched?
Is Ortto Built for Shopify?
What are the best Ortto alternatives?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Ortto.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Ortto on the Shopify App Store ↗