TrustWILL Product Reviews App
Shopify email marketing app by CWILL·TrustWILL(formerly Trustoo): collect photo&video reviews, engage customers, and build brand trust.
Snapshot
Ongoing.AI tracks TrustWILL Product Reviews App daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.90
1,441 reviews
Pricing
Free
free
Built for Shopify
Yes
Years live
4
launched Jan 13, 2022
Last updated
Jul 1, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
-2
28-day Δ
-6
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where TrustWILL Product Reviews App sits day-by-day in Email marketing.
Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →
Keyword rank over time
Where TrustWILL Product Reviews App shows up in App Store search.
Daily position on the Shopify App Store search-results page for every tracked term TrustWILL Product Reviews App ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #5 on "reviews".
reviews
#9
best #5
−4 positions
email marketing
#36
best #34
+2 positions
Catalog position
Where TrustWILL Product Reviews App sits in the App Store.
Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.
Rank in Email marketing
#10
of 378 active apps
Review count percentile
98th
vs category siblings
Rating percentile
74th
vs category siblings
Years on App Store
4
since 2022
Listing change cadence
What TrustWILL Product Reviews App has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 2
2026-06-30 → 2026-07-01
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Reviews
What merchants are saying
- 98%positive1,484
- 0%neutral5
- 2%negative24
Popular mentions
- customer support
- pricing
- performance
- bugs
- billing issue
Top themes
- customer support2
- pricing2
- performance1
- bugs1
- billing issue1
What merchants praise
“So far the app is fantastic! Very impressed! On the 2 occasions I have reached out the support has been great. Instant response with a real person and very clear help - despite our silly questions! Thank you for your support ANd again thank you Shan”
What merchants complain about
“UPDATE: 2025 - I am no longer able to import reviews from Etsy. I have been reporting this since the end of last year - yet the customer service team only state they are passing this on to developers - nothing ever changes or has been fixed in many months now. Such a shame. It was a great app that functioned very well, and the support had previously been amazing. Something has happened, and it's no longer an app I feel I can trust (which is ironic considering the name). I would recommend looking elsewhere, sadly.”
Plans
TrustWILL Product Reviews App pricing tiers.
Free
Free
- Unlimited product and store reviews
- Unlimited visual reviews (photos/videos)
- Review widget & star rating badge
- Google Shopping
- Integrations & API access
- 24/7 Chat support
Capabilities
What TrustWILL can do.
The 39 capabilities TrustWILL lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Email marketing
Campaign types
5- Email campaigns
- Discounts
- Rewards
- Promotions
- Product reviews
Managing campaigns
5- Templates
- Translation
- Automations
- Reporting
- Analytics
Product reviews
Display options
18- Testimonials
- Photo reviews
- Video reviews
- Star ratings
- Voting
- Badges
- Carousels
- Media galleries
- Grid layout
- Tabs or sidebars
- All reviews page
- Top reviews
- Review highlights
- Review summaries
- Q&A
- Product grouping
- Filtering
- Rich snippets
Ways to collect reviews
11- Email requests
- Social media UGC
- Pop-ups
- Forms
- Promotions
- Referrals
- Import and export
- Review migration
- Review syndication
- Automations
- Custom requests
FAQ
TrustWILL — frequently asked questions.
What is TrustWILL on Shopify?
How much does TrustWILL cost?
Is TrustWILL free?
When was TrustWILL launched?
Is TrustWILL Built for Shopify?
What are the best TrustWILL alternatives?
What complaints come up about TrustWILL?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running TrustWILL Product Reviews App.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View TrustWILL Product Reviews App on the Shopify App Store ↗