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Country report

Shopify in New Zealand

Shopify runs 88% of the online stores we can place in New Zealand. Here are the apps they run, their industries and the stores to know.

Updated 28 Sep 2026

Platforms

Ecommerce platforms in New Zealand

Share of the stores we place in the country.

  1. Shopify88%
  2. WooCommerce4.7%
  3. Magento3.6%
  4. BigCommerce2.6%
  5. PrestaShop<1%
  6. OpenCart<1%
  7. Big cartel<1%
  8. Ecwid<1%

Apps and technologies

What stores in New Zealand run

Share of the country's stores where we detect each one.

  1. Shop Pay72%
  2. Klaviyo20%
  3. Judge.me10%
  4. Shopify Inbox10%
  5. Mailchimp9.9%
  6. Instafeed (Mintt Studio)9.0%
  7. WordPress7.7%
  8. Afterpay7.6%
  9. Shopify Forms5.6%
  10. Yotpo3.7%
  11. Gorgias3.6%
  12. Swym Wishlist Plus3.6%
  13. EComposer Landing Page Builder3.1%
  14. Elementor2.9%
  15. PageFly2.6%

Industries

What stores in New Zealand sell

Share of the stores with a classified industry (57% of them).

  1. Apparel and fashion16%
  2. Food and beverage12%
  3. Home and furniture11%
  4. Sports and outdoors11%
  5. Beauty and personal care9.9%
  6. Health and wellness5.3%
  7. Electronics3.9%
  8. Toys, games and hobbies3.5%
  9. Automotive3.3%
  10. Arts, crafts and stationery3.1%

Stores

Notable stores in New Zealand

By traffic rank.

Stores are placed in a country only when their signals agree with high confidence; the rest are left out of every country.

Other markets