OngoingAI
Create account

Country report

Shopify in Italy

Shopify runs 42% of the online stores we can place in Italy. Here are the apps they run, their industries and the stores to know.

Updated 28 Sep 2026

Platforms

Ecommerce platforms in Italy

Share of the stores we place in the country.

  1. Shopify42%
  2. WooCommerce31%
  3. PrestaShop16%
  4. Magento7.1%
  5. OpenCart1.9%
  6. BigCommerce<1%
  7. Shopware<1%
  8. Big cartel<1%

Apps and technologies

What stores in Italy run

Share of the country's stores where we detect each one.

  1. WordPress37%
  2. Shop Pay30%
  3. iubenda20%
  4. Elementor14%
  5. Trustpilot11%
  6. Klaviyo9.2%
  7. Elementor Pro8.1%
  8. Judge.me6.4%
  9. WooPayments5.7%
  10. Mailchimp5.3%
  11. Shopify Forms5.2%
  12. PayPal4.7%
  13. Shopify Inbox4.6%
  14. Feedaty4.2%
  15. Klarna4.0%

Industries

What stores in Italy sell

Share of the stores with a classified industry (45% of them).

  1. Apparel and fashion17%
  2. Home and furniture12%
  3. Beauty and personal care9.9%
  4. Health and wellness7.1%
  5. Sports and outdoors7.1%
  6. Food and beverage6.0%
  7. Electronics4.7%
  8. Jewelry and watches4.4%
  9. Footwear4.0%
  10. Office and industrial3.6%

Stores

Notable stores in Italy

By traffic rank.

Stores are placed in a country only when their signals agree with high confidence; the rest are left out of every country.

Other markets