PayPal usage & market intelligence
OngoingAI has observed PayPal on 8,494 ecommerce stores across 6 platforms.
Among 1,197 stores continuously observed over the last 30 days, PayPal penetration moved 0% → 3.4%.
Compare PayPal alternativesLast checked Sep 9, 2026
| Store | Traffic rank | Cohort |
|---|---|---|
| #2,984 | Top 10K | |
| #7,977 | Top 10K | |
| #11,248 | Top 25K | |
| #11,336 | Top 25K | |
| #19,816 | Top 25K | |
| #21,200 | Top 25K | |
| #25,886 | Top 50K | |
| #27,773 | Top 50K | |
| #27,956 | Top 50K | |
| #32,604 | Top 50K |
Showing 10 of 8,494 stores we track running PayPal.
Get the full list
WordPress3,652 stores
WooCommerce3,422 stores
Stripe1,652 stores
Klaviyo962 stores
Google Ads712 stores
Frequently asked questions
We currently observe PayPal running on 8,494 ecommerce stores, most of them on WooCommerce.
Yes — across the stores we observe, 12 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed PayPal include laracasts.com, matrix.org, qzz.io, ecoflow.com, aosulife.com. We track 8,494 stores running it in total.
Stores running PayPal most often also run WordPress, WooCommerce, Big Cartel.
Common alternatives to PayPal include Stripe, Braintree, Adyen.
PayPal's observed install base spans WooCommerce (40%), Big Cartel (29%), Shopify (24%).