Shop Pay usage & market intelligence
OngoingAI has observed Shop Pay on 296,508 ecommerce stores across 6 platforms.
Among 67,018 stores continuously observed over the last 30 days, Shop Pay penetration moved 27.4% → 29.8%.
Last checked Sep 15, 2026
| Store | Traffic rank | Cohort |
|---|---|---|
| #52 | Top 1K | |
| #152 | Top 1K | |
| #208 | Top 1K | |
| #363 | Top 1K | |
| #440 | Top 1K | |
| #731 | Top 1K | |
| #863 | Top 1K | |
| #941 | Top 1K | |
| #1,209 | Top 10K | |
| #1,815 | Top 10K |
Showing 10 of 296,508 stores we track running Shop Pay.
Get the full list
Judge.me54,462 stores
Klaviyo48,115 stores
Shopify Inbox32,591 stores
Instafeed (Mintt Studio)24,191 stores
Shopify Forms19,778 stores
Microsoft Clarity18,179 stores
Mailchimp15,655 stores
Printful12,512 storesFrequently asked questions
We currently observe Shop Pay running on 296,508 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 1,115 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Shop Pay include x.com, nytimes.com, bbc.com, stanford.edu, espn.com. We track 296,508 stores running it in total.
Stores running Shop Pay most often also run Judge.me, Klaviyo, Shopify Inbox.
Shop Pay's observed install base spans Shopify (100%), WooCommerce (0%), Magento (Adobe Commerce) (0%).