Yes — across the stores we observe, 1,632 more confirmed installs than removals over the past 90 days.

Which notable stores use Shop Pay?

High-ranked stores where we've observed Shop Pay include stanford.edu, espn.com, duolingo.com, ca.gov, wyzecam.com. We track 216,153 stores running it in total.

What is Shop Pay commonly used with?

Stores running Shop Pay most often also run Klaviyo, Judge.me, Instafeed (Mintt Studio).

What platforms is Shop Pay used on?

Shop Pay's observed install base spans Shopify (100%), WooCommerce (0%), Kajabi (0%).

Shop Pay Usage: 216,153 Stores & Market Data

Name: Shop Pay
Author: Shopify Inc.

Shop Pay usage & market intelligence

OngoingAI has observed Shop Pay on 216,153 ecommerce stores across 6 platforms.

Stores observed

216,153

Ecommerce stores where OngoingAI has observed it

Shopify adoption

100%

216,148 Shopify stores

Coverage

6 platforms

Observed across ecommerce platforms

Last checked Sep 5, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 1,632 more confirmed installs than removals over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	1,820	188	+1,632	214,218
Last 90 days	1,820	188	+1,632	214,218

Newly observed counts first appearances of Shop Pay in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Shop Pay adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Shop Pay

216,153stores

Shopify216,148 stores · 100%

100%

WooCommerce698 stores · 0%

Kajabi36 stores · 0%

Square Online34 stores · 0%

Magento (Adobe Commerce)31 stores · 0%

SHOPLINE21 stores · 0%

Notable stores using Shop Pay

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
thehubshop.stanford.edu	#363	Top 1K
merch.espn.com	#440	Top 1K
store-eu.duolingo.com	#483	Top 1K
store.parks.ca.gov	#584	Top 1K
wyzecam.com	#863	Top 1K
atoleajewelry.eu.com	#941	Top 1K
shop.artfight.net	#1,815	Top 10K
isacmuseumshop.uchicago.edu	#1,898	Top 10K
shop.laravel.com	#2,275	Top 10K
shop.posthog.com	#2,281	Top 10K