Usage & market intelligence
Observed on 364,246 ecommerce stores.
Across 12,283 tracked stores, adoption rose from 25.7% to 28.6% over a 30-day comparison.
Last checked Sep 24, 2026
Frequently asked questions
We currently observe Shop Pay running on 364,246 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 3,340 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Shop Pay include x.com, nytimes.com, bbc.com, canva.com, stanford.edu. We track 364,246 stores running it in total.
Stores running Shop Pay most often also run Judge.me, Klaviyo, Shopify Inbox.
Shop Pay's observed install base spans Shopify (100%), WooCommerce (0%), Magento (Adobe Commerce) (0%).