Klaviyo

Shopify email marketing app by Klaviyo·AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

Snapshot

4.70(2,686 reviews)#7of 384 inEmail marketing

Ongoing.AI tracks Klaviyo daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEmail marketingSMS marketing

Rating

4.70

2,686 reviews

Installs

48,146

as of Jul 18, 2026

Pricing

From $15/mo

freemium

Built for Shopify

No

Years live

13

launched Sep 20, 2012

Last updated

Jul 17, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-302

28-day Δ

-218

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

3,0272,9342,8412,7482,6555.003.752.501.250.00May 28Jun 9Jun 22Jul 4Jul 17Total reviewsRating (0–5)
Klaviyo lost 218 reviews over the last 28 days.

Category rank over time

Where Klaviyo sits day-by-day in Email marketing.

Position across the Email marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Email marketing leaderboard →

#1#3#5#6#8May 28Jun 9Jun 22Jul 5Jul 18Klaviyo · #1SendWILL Popup Email Marketing · #2Shopify Flow · #3
Best position observed: #1. Klaviyo climbed 1 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Klaviyo shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Klaviyo ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #1 on "email marketing".

#1#22#44#65#86May 28Jun 9Jun 22Jul 5Jul 18email marketingsubscriptions
2 terms, 63 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • email marketing

    #1

    best #1

    +1 positions

  • subscriptions

    #81

    best #81

    +3 positions

Catalog position

Where Klaviyo sits in the App Store.

Rank and percentile inside the Email marketing category — the competitive shape of the niche around this app.

Rank in Email marketing

#7

of 384 active apps

Review count percentile

98th

vs category siblings

Rating percentile

68th

vs category siblings

Years on App Store

13

since 2012

Listing change cadence

What Klaviyo has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+36shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01shopify_lastmod: 2026-07-01 → 2026-07-02description: Go beyond the basics with Klaviy… → Go beyond the basics with Klaviy…shopify_lastmod: 2026-07-02 → 2026-07-03shopify_lastmod: 2026-07-03 → 2026-07-04shopify_lastmod: 2026-07-04 → 2026-07-05shopify_lastmod: 2026-07-05 → 2026-07-06shopify_lastmod: 2026-07-06 → 2026-07-07shopify_lastmod: 2026-07-07 → 2026-07-08shopify_lastmod: 2026-07-08 → 2026-07-09Jun 27, 26Jul 8, 26Jul 18, 26

Shopify Lastmod · Jul 10

2026-07-08 → 2026-07-09

Shopify Lastmod · Jul 9

2026-07-07 → 2026-07-08

Shopify Lastmod · Jul 8

2026-07-06 → 2026-07-07

PricingIdentity & listingCadence

Install footprint

Shopify stores observed using Klaviyo

A recent sample of storefronts where Ongoing.AI detected public Klaviyo: Email Marketing & SMS signals. Counts and examples update as our daily Shopify ecosystem crawl refreshes.

Observed stores

48,146

Sample shown

25

of the full dataset

Latest observation

Jul 18, 2026

Detection basis

Public storefront

See methodology

Recent observed stores

25 of Klaviyo’s detected sample

StoreLast observed
shopify.comJun 4, 2026
woocommerce.comJun 15, 2026
fr-store.msi.comJun 23, 2026
jbhifi.com.auJun 15, 2026
webshare.ioJun 15, 2026
wyze.comJun 15, 2026
test-shop.mattel.comJun 23, 2026
eu.shop.callofduty.comJun 12, 2026
patagonia.comJun 15, 2026
ca-store.govee.comJul 18, 2026
anker.comJun 15, 2026
getredo.comJun 15, 2026
eufy.comJun 15, 2026
solutions.springernature.comJun 23, 2026
avios-shop-checkout-stg.avios.comJun 23, 2026
tcl.comJun 15, 2026
palmonas.comJun 12, 2026
mova-tech.comJun 15, 2026
wp-rocket.meJun 15, 2026
shop.mindbodygreen.comJun 13, 2026
fashionnova.comJun 14, 2026
botslab.comJun 15, 2026
eu.ecoflow.comJun 23, 2026
august.comJun 15, 2026
stape.ioJun 4, 2026

Detections are based on public storefront evidence and may reflect installed, embedded, configured, or recently active app signals. This is a recent sample, not a complete customer list. See the methodology for what we observe + what we don’t.

Find more stores using Klaviyo →

Reviews

What merchants are saying

4.70(2,686 reviews)
  • 89%positive2,548
  • 1%neutral30
  • 10%negative282

Popular mentions

  • customer support
  • pricing
  • ease of use
  • onboarding
  • bugs
  • bug
  • performance
  • billing issues

Top themes

  1. customer support223
  2. pricing131
  3. ease of use49
  4. onboarding34
  5. bugs31
  6. bug26
  7. performance25
  8. billing issues24

What merchants praise

“C'est le meilleur outil, qui nous permet de ramener les acheteurs en magasin, de les faire revenir et de les fidéliser par le biais de leur courrier électronique. EdoÉlite”
EdoÉlite · 5★

What merchants complain about

“One of the 3rd class platforms. Their support team is horrible. They do not know how to support their client. I installed their app. This app slows down our website. It is a very big issue. I uninstalled their app. I requested the customer manager to remove your snippet on my thyme file. They do not agree to remove it. I even said you should send me a request to remove the code. They completely declined my request. I suggest to everyone not to install their app. a lot of better apps on shopify store for email marketing. I will inform the shopify app management team as soon.”
GYM SUPPLEMENTS U.S · 1★

Plans

Klaviyo pricing tiers.

Free

Free to install

  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
  • +more

SMS

$15/month

  • Multi-channel segmentation and flows
  • Smart opt-in & multi-channel list growth
  • SMS AI for campaign creation
  • Automated two-way conversations
  • Transactional SMS
  • Branded SMS links
  • Multi-channel A/B testing
  • Customizable multi-channel attribution

Email

$20/month

  • Multi-channel segmentation and flows
  • Personalized product recommendations
  • Reputation repair AI for deliverability
  • Email AI for campaign creation
  • Send time optimization
  • Predictive analytics
  • Multi-channel A/B testing
  • 160+ campaign templates

Capabilities

What Klaviyo can do.

The 72 capabilities Klaviyo lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Email marketing

Campaign types

25
  • Email campaigns
  • SMS campaigns
  • Push notifications
  • Newsletters
  • Pop-ups
  • Forms
  • Discounts
  • Promotions
  • Upsell emails
  • Cross-sell emails
  • Cart emails
  • Checkout emails
  • Exit intent
  • Abandoned cart
  • Browse abandonment
  • Welcome emails
  • Follow-up emails
  • Price drop emails
  • Back-in-stock emails
  • Win-back emails
  • Product recommendations
  • Drip campaigns
  • Subscriptions
  • Product reviews
  • Custom campaigns

Managing campaigns

24
  • Editor tool
  • Templates
  • AI generation
  • Localization
  • Custom code
  • Custom fonts
  • Bulk editing
  • Import and export
  • Email domains
  • Consent collection
  • Email capture list
  • SMS capture list
  • Triggers and rules
  • Automations
  • Targeting
  • Geolocation
  • Segmentation
  • Tagging
  • Tracking
  • Reporting
  • Insights and tips
  • Analytics
  • A/B testing
  • APIs and webhooks

SMS marketing

Managing campaigns

14
  • A/B testing
  • Bulk messaging
  • Compliance
  • Custom sender ID
  • Personalized messages
  • Scheduled messages
  • Templates
  • Two-way messaging
  • Conversion metrics
  • Real-time analytics
  • ROI tracking
  • Segmentation
  • Custom segments
  • Opt-in

Workflow automation

9
  • Cart recovery
  • Birthday messages
  • Discount codes
  • Feedback requests
  • Order confirmations
  • Product recommendations
  • Order tracking
  • Welcome messages
  • Win-back campaigns

FAQ

Klaviyo — frequently asked questions.

What is Klaviyo on Shopify?
Klaviyo, officially listed on the Shopify App Store as Klaviyo: Email Marketing & SMS, is a Shopify app in the Email marketing category. Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers. It averages 4.70 out of 5 across 2,686 merchant reviews on the Shopify App Store.
How much does Klaviyo cost?
Klaviyo offers a free plan and 2 paid plans starting at $15/month and going up to $20/month. The free plan includes Sync Shopify data–tags, catalog, coupons, Templates for Email/SMS, Forms & push notifications, and Segmentation & personalization. The paid plans unlock advanced features beyond what's available on the free tier.
Is Klaviyo free?
Yes — Klaviyo offers a free plan alongside paid options. The free plan includes Sync Shopify data–tags, catalog, coupons, Templates for Email/SMS, and Forms & push notifications. Paid plans start at $15/month for advanced features.
When was Klaviyo launched?
Klaviyo launched on September 20, 2012 — over 13 years on the Shopify App Store. In that time it has gathered 2,686 merchant reviews.
Is Klaviyo Built for Shopify?
Klaviyo does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Klaviyo alternatives?
Merchants commonly compare Klaviyo with Shopify Flow, Pop Convert, SendWILL Popup Email Marketing, and Privy. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about Klaviyo?
89% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, customer support, and pricing — see the review fingerprint above for the full breakdown.
What complaints come up about Klaviyo?
10% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, pricing, and ease of use — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Shopify

Shopify Flow

4.70★10,386

Known for: missing-features

Pop Convert

Pop Convert ‑ Pop Ups, Banners

4.90★7,784

SendWILL

SendWILL Popup Email Marketing

4.90★7,445

Known for: false-advertising

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★3,983

Known for: subscription-management

Browse more inAll Email marketing apps All SMS marketing apps

Common comparisons

Head-to-head pages.

Alternatives

Klaviyo Alternatives

See all alternatives →

Klaviyo Vs Omnisend

Read the comparison →

Klaviyo Vs Mailchimp

Read the comparison →

Klaviyo Vs Attentive

Read the comparison →

Klaviyo Vs Postscript

Read the comparison →

Klaviyo Vs Drip

Read the comparison →

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Klaviyo.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Klaviyo — free Start free

Prefer the source? View Klaviyo on the Shopify App Store ↗