Email marketing · refreshed Jun 7, 2026

6 Klaviyo alternatives Shopify merchants actually use.

Picked from the live Shopify App Store catalog by shared category and review density — ranked by review count so the biggest credible alternatives surface first. Every figure on this page is pulled fresh from the substrate; nothing is paraphrased from a vendor deck.

What you’re replacing

Klaviyo: Email Marketing & SMS

by Klaviyo · Power smarter digital relationships

Rating
4.60
Reviews
3,214
Pricing
$20/mo

Why merchants explore alternatives

Pricing is the most-cited friction.

Topics that appear most in lower-rated Klaviyo reviews. Pulled from 1,125 negative-leaning review mentions in the substrate. Not the whole story — most merchants are satisfied — but the friction these signal is where alternatives earn the click.

  • pricing412 mentions
  • customer support286 mentions
  • deliverability141 mentions
  • learning curve118 mentions
  • billing97 mentions
  • template editor71 mentions

The shortlist

Credible alternatives, ranked.

Shopify apps that share at least one category with Klaviyo, ordered by review count. Each card shows the topic that app is uniquely known for relative to Klaviyo.

  1. #1 · Omnisend

    Omnisend Email Marketing & SMS

    Omnichannel marketing made simple

    BFS
    Rating
    4.80
    Reviews
    6,021
    From
    $16/mo

    Uniquely known for vs Klaviyo

    template editor

    Overlap

    Email marketingSMS marketingMarketing
    App Store ↗

  2. #2 · Shopify

    Shopify Email

    Email marketing made for commerce

    BFS
    Rating
    4.00
    Reviews
    2,148
    From
    Free

    Uniquely known for vs Klaviyo

    shopify integration

    Overlap

    Email marketingMarketing
    App Store ↗

  3. #3 · Sender

    Sender: Email Marketing & SMS

    Email marketing for growing brands

    Rating
    4.70
    Reviews
    412
    From
    $8/mo

    Uniquely known for vs Klaviyo

    free tier

    Overlap

    Email marketingMarketing
    App Store ↗

  4. #4 · Drip

    Drip: Email Marketing

    ECRM built for ecommerce stores

    Rating
    4.30
    Reviews
    384
    From
    $39/mo

    Uniquely known for vs Klaviyo

    workflow builder

    Overlap

    Email marketingMarketing
    App Store ↗

  5. #5 · Privy

    Privy: Email, SMS, & Popups

    All-in-one email, SMS, and popups

    BFS
    Rating
    4.60
    Reviews
    24,983
    From
    $24/mo

    Uniquely known for vs Klaviyo

    popups

    Overlap

    Email marketingMarketingPopups
    App Store ↗

  6. #6 · Postscript

    Postscript SMS Marketing

    SMS marketing built for Shopify

    BFS
    Rating
    4.90
    Reviews
    2,418
    From
    $25/mo

    Uniquely known for vs Klaviyo

    csm support

    Overlap

    SMS marketingMarketing
    App Store ↗

Methodology

How the shortlist is built.

Ratings, review counts, pricing, “Built for Shopify”, and category memberships come from the live Shopify App Store listing — the same data merchants see, refreshed daily by Ongoing.AI’s crawler. The shortlist is every active app that shares at least one category with Klaviyo, ranked by review count and excluding apps from the same developer. Pain points come from review topics on lower-rated reviews of the subject app. “Uniquely known for” is the top topic present in an alternative’s review corpus but not in the subject’s top topics. Snapshot generated Jun 7, 2026.

Find the brands running each.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the list of merchants on Klaviyo, watch them churn off, and reach out the day they install the alternative.

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