Email marketing · refreshed

6 Klaviyo alternatives Shopify merchants actually use.

Picked from the live Shopify App Store catalog by shared category and review density — ranked by review count so the biggest credible alternatives surface first. Every figure on this page is pulled fresh from our live index; nothing is paraphrased from a vendor deck.

What you’re replacing

Klaviyo: Email Marketing & SMS

by Klaviyo · AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

Rating
4.70
Reviews
2,941
Pricing
$15/mo
See the full Klaviyo report

Why merchants explore alternatives

Customer-support is the most-cited friction.

Topics that appear most in lower-rated Klaviyo reviews. Pulled from 461 negative-leaning review mentions in our review corpus. Not the whole story — most merchants are satisfied — but the friction these signal is where alternatives earn the click.

  • customer-support212 mentions
  • pricing126 mentions
  • ease-of-use36 mentions
  • onboarding31 mentions
  • bugs30 mentions
  • bug26 mentions

The shortlist

Credible alternatives, ranked.

Shopify apps that share at least one category with Klaviyo, ordered by review count. Each card shows the topic that app is uniquely known for relative to Klaviyo.

  1. #1 · Shopify

    Shopify Flow

    Shopify Flow is your automation and integration platform for ecommerce.

    Rating
    4.70
    Reviews
    11,368
    From
    Free

    Uniquely known for vs Klaviyo

    missing-features

    Overlap

    Email marketing
    See full report →App Store ↗

  5. #5 · Shopify

    Shopify Messaging

    Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

    Rating
    4.70
    Reviews
    3,871
    From
    $0/mo

    Uniquely known for vs Klaviyo

    email-compatibility

    Overlap

    Email marketingSMS marketing
    See full report →App Store ↗

Methodology

How the shortlist is built.

Ratings, review counts, pricing, “Built for Shopify”, and category memberships come from the live Shopify App Store listing — the same data merchants see, refreshed daily by Ongoing.AI’s crawler. The shortlist is every active app that shares at least one category with Klaviyo, ranked by review count and excluding apps from the same developer. Pain points come from review topics on lower-rated reviews of the subject app. “Uniquely known for” is the top topic present in an alternative’s review corpus but not in the subject’s top topics. Snapshot generated .

Find the brands running each.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the list of merchants on Klaviyo, watch them churn off, and reach out the day they install the alternative.

Request access See the full Klaviyo report →