Route ‑ Protection & Tracking

Shopify order tracking app by RouteApp LLC·Deliver premium post-purchase experiences—get package protection, returns and exchanges, & more

Snapshot

3.80(350 reviews)#9of 255 inOrder tracking

Ongoing.AI tracks Route ‑ Protection & Tracking daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesOrder trackingReturns and exchanges

Rating

3.80

350 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

7

launched Jan 17, 2019

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+2

28-day Δ

+12

Rating change

7-day Δ

+0.00

28-day Δ

+0.20

3513473443403365.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Route ‑ Protection & Tracking added 12 reviews over the last 28 days, rating moved +0.20.

Category rank over time

Where Route ‑ Protection & Tracking sits day-by-day in Order tracking.

Position across the Order tracking page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Order tracking leaderboard →

#40#46#52#57#63May 28May 31Jun 4Jun 8Jun 12Route ‑ Protection & Tracking · #48Bling Processamento Automático · #47SMSA Shipping App. (official) · #49
Best position observed: #46. Route ‑ Protection & Tracking slipped 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Route ‑ Protection & Tracking sits in the App Store.

Rank and percentile inside the Order tracking category — the competitive shape of the niche around this app.

Rank in Order tracking

#9

of 255 active apps

Review count percentile

97th

vs category siblings

Rating percentile

53th

vs category siblings

Years on App Store

7

since 2019

Listing change cadence

What Route ‑ Protection & Tracking has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17categories: Order tracking (+1 more) → Order tracking (+1 more)shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.80(350 reviews)
  • 74%positive294
  • 2%neutral8
  • 24%negative97

Popular mentions

  • customer support
  • product bugs
  • pricing
  • communication
  • claims processing
  • critical bug
  • checkout issues
  • feature permissions

Top themes

  1. customer support2
  2. product bugs1
  3. pricing1
  4. communication1
  5. claims processing1
  6. critical bug1
  7. checkout issues1
  8. feature permissions1

What merchants praise

“I've heard good reviews about this app so wanted to download it to my store. There was a glitch downloading and getting my account set up. I contacted Route and they walked me through it. Very helpful and great customer service!”
Blue Haven Holistics · 5★

What merchants complain about

“We highly recommend against this app. We have had no access to the features to file claims, our customers were unable to file claims on their own, and when you close your account, they want a year's worth of invoices for services not rendered. A quick look at their Instagram will show you that they don't allow comments or show likes - red flags for any eCommerce business.”
Jewel Heels · 1★

Plans

Route ‑ Protection & Tracking pricing tiers.

Free

Free to install

    Capabilities

    What Route can do.

    The 37 capabilities Route lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Order tracking

    Tracking

    7
    • Branded tracking page
    • Order lookup page
    • Real-time tracking
    • Estimated delivery date
    • Dashboards
    • Multi-carrier
    • API

    Notifications

    5
    • Email
    • Real-time notifications
    • SMS
    • Custom notifications
    • Automations

    Returns and exchanges

    Return options

    10
    • Automated refunds
    • Manual refunds
    • Exchanges
    • Replacements
    • In-store returns
    • QR codes
    • Gift cards
    • Store credit
    • Gift returns
    • Discount codes

    Return management

    15
    • Automated approvals
    • Return portal
    • Custom policies
    • Non-returnable items
    • Return windows
    • Return reasons
    • Multi-language
    • Shipping labels
    • Return tracking
    • Email notifications
    • Custom branding
    • Refund management
    • Stock updates
    • Customer blocklists
    • Analytics

    FAQ

    Route — frequently asked questions.

    What is Route on Shopify?
    Route, officially listed on the Shopify App Store as Route ‑ Protection & Tracking, is a Shopify app in the Order tracking category. From delivery to re-discovery to returns and exchanges, Route protects brands and their customers with licensed package protection, returns and exchanges, fast issue resolution, package tracking, cash back loyalty discounts, and product recommendations. Route helps brands consistently deliver premium post-purchase experiences that lead to higher customer retention and profitability. It averages 3.80 out of 5 across 350 merchant reviews on the Shopify App Store.
    How much does Route cost?
    Route is priced at $0/month on the Shopify App Store.
    When was Route launched?
    Route launched on January 17, 2019 — over 7 years on the Shopify App Store. In that time it has gathered 350 merchant reviews.
    Is Route Built for Shopify?
    Route does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Route alternatives?
    Merchants commonly compare Route with 17TRACK Order Tracking, ParcelWILL Order Tracking, EU Withdrawal Button & Form, and Track123 Order Tracking. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
    What complaints come up about Route?
    24% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, product bugs, and pricing — see the review fingerprint above for the per-merchant detail.

    Alternatives

    Apps merchants pick instead.

    17TRACK

    17TRACK Order Tracking

    4.90★3,573

    Known for: billing-issues

    CWILL

    ParcelWILL Order Tracking

    5.00★2,564

    401layers UG (haftungsbeschraenkt)

    EU Withdrawal Button & Form

    4.90★2,168

    Known for: ease-of-use

    Track123

    Track123 Order Tracking

    4.90★1,469

    Known for: tracking-accuracy

    Browse more inAll Order tracking apps All Returns and exchanges apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Route ‑ Protection & Tracking.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Route ‑ Protection & Tracking

    Prefer the source? View Route ‑ Protection & Tracking on the Shopify App Store ↗