Iterable alternatives
12 analytics tools compared on data from stores OngoingAI observes — including 40 running Iterable. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Klaviyo: Email Marketing & SMS | 79,790 | +562 | Shopify | 20% | 4.7 | Free to install |
 Microsoft Clarity: AI Insights | 44,529 | +1,384 | Shopify | 28% | 4.6 | Free |
 Mailchimp Email SMS Marketing | 35,832 | +183 | Shopify | — | 4.8 | Free plan available |
 Attentive: AI‑led Email &SMS | 2,775 | +11 | Shopify | 13% | 4.7 | Free to install |
 Listrak: Email, SMS & Identity | 225 | +11 | Shopify | — | 5.0 | Free to install |
| SAP Emarsys | 149 | +3 | Shopify | — | — | — |
 Omnisend Email Marketing & SMS | 13,072 | +95 | Shopify | — | 4.7 | Free to install |
| Mailchimp for WooCommerce | 10,073 | +11 | WooCommerce | — | — | — |
 Privy ‑ Email, SMS & Pop Ups | 7,063 | +25 | Shopify | 3% | 4.5 | From $24/month |
 Brevo | 5,314 | +164 | WooCommerce | — | — | — |
 MailerLite | 3,366 | +168 | Shopify | — | — | — |
 Bluecore | 29 | +9 | Shopify | — | — | Free to install |
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Iterable alternatives are Klaviyo, Microsoft Clarity, Mailchimp Email SMS Marketing, Omnisend Email Marketing & SMS.
Klaviyo is the most widely adopted Iterable alternative we track — observed on 79,790 ecommerce stores, versus 40 running Iterable.
Microsoft Clarity gained the most confirmed installs over the last 30 days among the alternatives we track (+1,384 net confirmed stores).
Mailchimp Email SMS Marketing holds the highest rating among well-reviewed alternatives — 4.8 out of 5 across 1,482 reviews.
Microsoft Clarity, Mailchimp Email SMS Marketing advertise a free plan or free tier.