Mailchimp for WooCommerce alternatives
12 email marketing tools compared on data from stores OngoingAI observes — including 7,554 running Mailchimp for WooCommerce. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Klaviyo: Email Marketing & SMS | 55,533 | +131 | Shopify | 1% | 4.7 | Free to install |
 Omnisend Email Marketing & SMS | 8,832 | +15 | Shopify | 0% | 4.7 | Free to install |
 Brevo | 3,999 | +147 | WooCommerce | 1% | — | — |
 MailerLite | 2,191 | +112 | WooCommerce | 0% | — | — |
| MailPoet | 961 | +10 | WooCommerce | 0% | — | — |
 ActiveCampaign Marketing | 848 | +28 | WooCommerce | 0% | 4.5 | Free trial available |
 Constant Contact | 535 | -1 | WooCommerce | 0% | — | — |
 Privy ‑ Email, SMS & Pop Ups | 371 | — | Shopify | — | 4.5 | From $24/month |
| Kit (ConvertKit) | 364 | +6 | WooCommerce | 0% | — | — |
 Flashy: Flash Sale Scheduler | 332 | +2 | Shopify | 0% | — | Free plan available |
 RD Station Marketing | 214 | -4 | WooCommerce | 0% | 5.0 | Free to install |
 Drip Email Automation & Popups | 171 | +1 | Shopify | 0% | 4.5 | Free trial available |
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Mailchimp for WooCommerce alternatives are Klaviyo, Omnisend Email Marketing & SMS, Brevo, MailerLite.
Klaviyo is the most widely adopted Mailchimp for WooCommerce alternative we track — observed on 55,533 ecommerce stores, versus 7,554 running Mailchimp for WooCommerce.
Brevo gained the most confirmed installs over the last 30 days among the alternatives we track (+147 net confirmed stores).
Klaviyo holds the highest rating among well-reviewed alternatives — 4.7 out of 5 across 3,277 reviews.
Klaviyo, Omnisend Email Marketing & SMS, ActiveCampaign Marketing advertise a free plan or free tier.