OngoingAI

Usage & market intelligence

Observed on 438 ecommerce stores.

Across 321,427 tracked stores, adoption rose from 0% to <0.1% over a 30-day comparison.

View storesWatch for changes
Stores observed
438
Ecommerce stores where OngoingAI has observed it
Shopify adoption
100%
438 Shopify stores
Shopify rating
4.8 ★
131 reviews

Last checked Sep 24, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Declining — 1 more confirmed removal than installs over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days01▼ -1437
Last 90 days01▼ -1437

Newly observed counts first appearances of Wrapped in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.92average· 126 reviews analyzed· 114 with written feedback
95% 5★2% ≤3★

40% of attributable reviewers are United States merchants. 10% had used the app for a year or more when they reviewed.

The developer replies to 59% of reviews overall and 50% of critical ones.

Recent reviewers rate Wrapped 4.50, below its 4.92 lifetime average.

Rating · last 90d
4.50
Recent direction
Replies to reviews
59%
Developer response rate
Replies to critical
50%
On 3★ and below
Long-term reviewers
10%
Using 1yr+ at review
Top merchant markets
United States 40%United Kingdom 15%Australia 9%Canada 7%Netherlands 5%
Tenure when reviewed
under a day 13%days 33%months 44%a year or more 10%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Wrapped adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Wrapped
Shopify
x
Magento (Adobe Commerce)
x
Notable stores using Wrapped: Gift Wrap & Messages
Observed installs, highest-ranked first
StoreTraffic rankCohort
shop.island.io
#4,970Top 10K
catholiccompany.com
#72,171Top 100K
ponchooutdoors.com
#72,587Top 100K
eliteperfumes.cl
#90,060Top 100K
tatcha.com
#121,764Top 250K
escentual.com
#126,888Top 250K
sergent-major.com
#144,991Top 250K
dpam.com
#145,072Top 250K
flowerknows.co
#153,338Top 250K
cognitive-surplus.com
#161,950Top 250K

Showing 10 of 438 stores we track running Wrapped.

Get the full list
Pricing
Free trial available
Access Lite
$9/month
7-day free trial · or $90/year and save 17%
  • • For stores up to $1k/mo in gift sales
  • • All features included
  • • Product page gift block
  • • Cart page and cart drawer gift blocks
  • • Payment page gift blocks (Checkout-PLUS)
Access 1x
$19/month
7-day free trial · or $190/year and save 17%
  • • For stores up to $10k/mo in gift sales
  • • All features included
  • • Product page gift block
  • • Cart page and cart drawer gift blocks
  • • Payment page gift blocks (Checkout-PLUS)
Access 5x
$49/month
7-day free trial · or $490/year and save 17%
  • • For brands up to $50k/mo in gift sales
  • • All features included
  • • Product page gift block
  • • Cart page and cart drawer gift blocks
  • • Payment page gift blocks (Checkout-PLUS)
Access 10x
$99/month
7-day free trial · or $990/year and save 17%
  • • For brands up to $100k/mo in gift sales
  • • All features included
  • • Product page gift block
  • • Cart page and cart drawer gift blocks
  • • Payment page gift blocks (Checkout-PLUS)
What does Wrapped do?

Your customers will add more revenue with gift wrapping, gift messages, custom gift options, and gift boxes by Wrapped. Available for Storefront and Checkout.

  • Gift Blocks | Upsell gift options on product pages, carts, and at checkout
  • Order Gift Options | Add gift wrap and gift messages to an entire order
  • Product Gift Options | Add gift wrap and gift messages to individual products
  • Elevated customer experience | A seamless way for shoppers to personalize gifts
  • Fully customizable | Easily match gift option features to your brand and theme

Features

Gift wrap and messagesGift wrapGift boxesGift messagesGreeting cardsNotesAuto-taggingMulti-languageTranslationGift widgetCustom codeUpsell and cross-sellCart upsellCheckout upsellProduct page upsellOne-click add-onsCart drawerCustom CSSCustom HTMLMulti-currencyCustom rulesWarrantiesShipping protectionFree giftsProduct add-onsBundlesPriority processingA/B testingClick-through ratesConversion ratesOptimization suggestions
Review history
Daily review count on the Shopify App Store
131+5 · 30d~0.2/day· Rating 4.9★ → 4.8★

Daily tracking from Aug 10, 2026 through today · 30 days observed · sign up free for the full history →

Category rankings
Live organic position on Shopify App Store category pages
  • Gift wrap and messages
    #7▼1
  • Upsell and cross-sell
    #157▼6

Tracked daily · last 30 days · as of 2026-09-24

Catalog position
Within Gift wrap and messages on the App Store
Rank by reviews
#5 of 53
Review percentile
92th
Rating percentile
70th
On the App Store
5.1 yrs
Commonly used with
Share of Wrapped: Gift Wrap & Messages stores that also run each app
Klaviyo
x
Judge.me
x
Instafeed (Mintt Studio)
x
Microsoft Clarity
x
Shopify Inbox
x
Mailchimp
x
Shopify Forms
x
Swym Wishlist Plus
x
Competitors
Alternatives buyers weigh against Wrapped: Gift Wrap & Messages
    See the full Wrapped alternatives comparison
    Works with
    Integrations listed for Wrapped: Gift Wrap & Messages
    CheckoutShopify AdminCheckout ExtensionsOrder Printer ProRebuy/Slidecart/AfterSellShiphero/Shipstation/3PL/ERPStorefront pagesTheme Editor
    Apps similar to Wrapped
    The App Store's own "more apps like this" for Wrapped
    Wrapin ‑ Gift Wrap & Options
    4.8(374)

    Free plan available

    PAL ‑ Gift Wrap, Gift Note
    4.9(50)

    Free plan available

    Super: Gift Wrap, Gift Message
    4.7(255)

    Free plan available

    Frequently asked questions

    Your customers will add more revenue with gift wrapping, gift messages, custom gift options, and gift boxes by Wrapped. Available for Storefront and Checkout. It's a gift wrap and messages tool for ecommerce stores.