Wrapped
Shopify gift wrap and messages app by Alacart Apps·Boost sales and order value with personalized gift messages, gift wrap, and gift options.
Snapshot
Ongoing.AI tracks Wrapped daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.90
126 reviews
Pricing
From $19/mo
free_trial
Built for Shopify
Yes
Years live
4
launched Aug 31, 2021
Last updated
Jul 1, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
+0
Rating change
7-day Δ
—
28-day Δ
+0.00
Category rank over time
Where Wrapped sits day-by-day in Gift wrap and messages.
Position across the Gift wrap and messages page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Gift wrap and messages leaderboard →
Catalog position
Where Wrapped sits in the App Store.
Rank and percentile inside the Gift wrap and messages category — the competitive shape of the niche around this app.
Rank in Gift wrap and messages
#6
of 48 active apps
Review count percentile
89th
vs category siblings
Rating percentile
62th
vs category siblings
Years on App Store
4
since 2021
Listing change cadence
What Wrapped has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 2
2026-06-30 → 2026-07-01
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-27 → 2026-06-29
Reviews
What merchants are saying
- 99%positive140
- 1%neutral1
- 1%negative1
Top themes
What merchants praise
“Great app, easy to use. What is even better is the excellent support from the developer. Actually went above and beyond to help resolve an issue which as it turned out *was NOT caused by this app* but another - should have known as Wrapped has always worked smoothly. Definitely recommend this app.”
What merchants complain about
“Very Bad app, and every time they change the price and I have subscribe for one year and every tome the options not showing correctly and asking for more payment”
Plans
Wrapped pricing tiers.
Access 1x
$19/month
- For stores up to $10k/mo in gift sales
- All features included
- Product page gift block
- Cart page and cart drawer gift blocks
- Payment page gift blocks (Checkout)
- Offer free or paid gift option upsells
- Offer gift messages and gift notes
Access 5x
$49/month
- For brands up to $50k/mo in gift sales
- All features included
- Product page gift block
- Cart page and cart drawer gift blocks
- Payment page gift blocks (Checkout)
- Offer free or paid gift option upsells
- Offer gift messages and gift notes
Access 10x
$99/month
- For brands up to $100k/mo in gift sales
- All features included
- Product page gift block
- Cart page and cart drawer gift blocks
- Payment page gift blocks (Checkout)
- Offer free or paid gift option upsells
- Offer gift messages and gift notes
Access Pro
$149/month
- For brands above $100k/mo in gift sales
- All features included
- Product page gift block
- Cart page and cart drawer gift blocks
- Payment page gift blocks (Checkout)
- Offer free or paid gift option upsells
- Offer gift messages and gift notes
Capabilities
What Wrapped can do.
The 30 capabilities Wrapped lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Gift wrap and messages
Gift options
5- Gift wrap
- Gift boxes
- Gift messages
- Greeting cards
- Notes
Customization
5- Auto-tagging
- Multi-language
- Translation
- Gift widget
- Custom code
Upsell and cross-sell
Customization
10- Cart upsell
- Checkout upsell
- Product page upsell
- One-click add-ons
- Cart drawer
- Custom CSS
- Custom HTML
- Multi-currency
- Multi-language
- Custom rules
Offers and recommendations
7- Warranties
- Shipping protection
- Free gifts
- Gift wrap
- Product add-ons
- Bundles
- Priority processing
Analytics
3- Click-through rates
- Conversion rates
- Optimization suggestions
FAQ
Wrapped — frequently asked questions.
What is Wrapped on Shopify?
How much does Wrapped cost?
Is Wrapped free?
When was Wrapped launched?
Is Wrapped Built for Shopify?
What are the best Wrapped alternatives?
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Wrapped.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Wrapped on the Shopify App Store ↗