Super

Shopify gift wrap and messages app by Effective Apps·Turn orders into memories with gift wraps & gift box, for supreme high-value checkout experience

Snapshot

4.50(246 reviews)#3of 48 inGift wrap and messages

Ongoing.AI tracks Super daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.50

246 reviews

Pricing

From $9/mo

freemium

Built for Shopify

Yes

Years live

5

launched Aug 17, 2020

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

-1

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

2482482472462465.003.752.501.250.00May 28Jun 4Jun 12Jun 19Jun 27Total reviewsRating (0–5)
Super lost 1 reviews over the last 28 days.

Category rank over time

Where Super sits day-by-day in Gift wrap and messages.

Position across the Gift wrap and messages page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Gift wrap and messages leaderboard →

#3#5#8#10#12May 28Jun 5Jun 14Jun 22Jul 1Super · #6Givy → Gifting & Gift Cards · #5Normalize Gift Wrap & Message · #7
Best position observed: #4. Super held steady over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Super sits in the App Store.

Rank and percentile inside the Gift wrap and messages category — the competitive shape of the niche around this app.

Rank in Gift wrap and messages

#3

of 48 active apps

Review count percentile

96th

vs category siblings

Rating percentile

51th

vs category siblings

Years on App Store

5

since 2020

Listing change cadence

What Super has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+24shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22description: Shoppers love gifting - turn tha… → Shoppers love gifting: Turn that…shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.50(246 reviews)
  • 96%positive285
  • 1%neutral3
  • 3%negative9

Popular mentions

  • pricing
  • billing issues
  • missing features
  • customization
  • customer support
  • ui ux
  • misleading advertising
  • misleading marketing

Top themes

  1. pricing2
  2. billing issues1
  3. missing features1
  4. customization1
  5. customer support1
  6. ui ux1
  7. misleading advertising1
  8. misleading marketing1

What merchants praise

The app is easy to use and install. Also, they offer great customer service with a super fast response time.
Warndu · 5

What merchants complain about

Total Rip off! Charging me £22.53 a month and I didn't even use it! Not happy at all and will complain!
The Christmas Pyjamas · 1 · 2026-01-16

Plans

Super pricing tiers.

Development Stores

Free

  • For development & partner stores only
  • All of the features of the Pro Plan
  • Payment will be activated on upgrade

Basic Plan

$9.99/month

  • Add paid or free gift message
  • Gift Receipt: Ask to hide order price
  • Customizable design

Advanced Plan

$12.99/month

  • Add 1 paid or free gift wrap
  • Add paid or free gift message
  • Gift Receipt: Ask to hide order price
  • Customizable design
  • Sales-driven label & modal preset images

Pro Plan

$19.99/month

  • Add unlimited paid and free gift wraps
  • Add paid or free gift message
  • Gift Receipt: Ask to hide order price
  • Can appear in the cart and product pages
  • 2 design types: Pop up modal & Checkbox
  • Fully customizable design to match style
  • Supports custom checkbox & modal images
  • Attracts attention with visual animation

Capabilities

What Super can do.

The 27 capabilities Super lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Gift wrap and messages

Gift options

7
  • Gift wrap
  • Gift boxes
  • Gift messages
  • Greeting cards
  • Notes
  • Gift receipts
  • Gift cards

Customization

5
  • Auto-tagging
  • Email notifications
  • Gift widget
  • Custom design
  • Custom code

Upsell and cross-sell

Customization

10
  • Cart upsell
  • Checkout upsell
  • Product page upsell
  • Sticky cart
  • Cart drawer
  • Pop-ups
  • Custom CSS
  • Custom HTML
  • Multi-currency
  • Custom rules

Offers and recommendations

3
  • Free gifts
  • Gift wrap
  • Product add-ons

Analytics

2
  • A/B testing
  • Funnel performance

FAQ

Super — frequently asked questions.

What is Super on Shopify?
Super, officially listed on the Shopify App Store as Super: Gift Wrap, Gift Message, is a Shopify app in the Gift wrap and messages category. Shoppers love gifting: Turn that love into revenue. Super allows you to offer your customers multiple gift wraps, personalized gift notes, greeting messages, and a premium gift box before checkout. With customizable design that fits every theme, cart, drawer cart & product page, Super drives more conversions, increase sales, and upsell your store's AOV with the power of gifting, especially during holiday seasons & birthday events like Halloween, Black Friday Cyber Monday (BFCM) and Christmas. It averages 4.50 out of 5 across 246 merchant reviews on the Shopify App Store.
How much does Super cost?
Super offers a free plan and 3 paid plans starting at $9/month and going up to $19.99/month. The free plan includes For development & partner stores only, All of the features of the Pro Plan, and Payment will be activated on upgrade. The paid plans unlock advanced features beyond what's available on the free tier.
Is Super free?
Yes — Super offers a free plan alongside paid options. The free plan includes For development & partner stores only, All of the features of the Pro Plan, and Payment will be activated on upgrade. Paid plans start at $9/month for advanced features.
When was Super launched?
Super launched on August 17, 2020 — over 5 years on the Shopify App Store. In that time it has gathered 246 merchant reviews.
Is Super Built for Shopify?
Yes — Super carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best Super alternatives?
Merchants commonly compare Super with PageFly Landing Page Builder, Kaching Bundles App & Upsells, BOGOS, and GemPages Landing Page Builder. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Super?
3% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are pricing, billing issues, and missing features — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Super.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Super on the Shopify App Store ↗