OngoingAI

Usage & market intelligence

Observed on 1,630 ecommerce stores.

View storesWatch for changes
Stores observed
1,630
Ecommerce stores where OngoingAI has observed it
Shopify adoption
100%
1,630 Shopify stores
Shopify rating
4.9 ★
287 reviews

Last checked Sep 24, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Declining — 14 more confirmed removals than installs over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days167▲ +91,423
Last 90 days1731▼ -141,595

Newly observed counts first appearances of Swish (Wishlist King) in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.94average· 264 reviews analyzed· 257 with written feedback
97% 5★1% ≤3★

31% of attributable reviewers are United States merchants. 15% had used the app for a year or more when they reviewed.

The developer replies to 17% of reviews overall and 100% of critical ones.

Recent reviewers rate Swish (Wishlist King) 4.00, below its 4.94 lifetime average.

Rating · last 90d
4.00
Recent direction
Replies to reviews
17%
Developer response rate
Replies to critical
100%
On 3★ and below
Long-term reviewers
15%
Using 1yr+ at review
Top merchant markets
United States 31%Australia 13%United Kingdom 10%Germany 8%Canada 4%
Tenure when reviewed
under a day 16%days 47%months 22%a year or more 15%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Swish (Wishlist King) adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Swish (Wishlist King)
Shopify
x
WooCommerce
x
OpenCart
x
Cafe24
x
Magento (Adobe Commerce)
x
Notable stores using Swish (Wishlist King)
Observed installs, highest-ranked first
StoreTraffic rankCohort
store.aad.org
#10,380Top 25K
shop.vogue.co.uk
#10,837Top 25K
esn.com
#32,430Top 50K
yarnspirations.com
#39,985Top 50K
leatherman.com
#42,033Top 50K
awaytravel.com
#48,161Top 50K
impericon.com
#49,365Top 50K
karllagerfeld.com
#50,296Top 100K
swansonvitamins.com
#50,315Top 100K
shopakira.com
#52,932Top 100K

Showing 10 of 1,630 stores we track running Swish (Wishlist King).

Get the full list
Pricing
Free plan available
Free Basic
Free
  • • For stores on the Basic Shopify plan.
  • • Includes the first 500 lifetime saves.
  • • Includes all features
  • • Free setup and onboarding
  • • Unlimited sessions
Shopify
$29/month
30-day free trial · or $290/year and save 17%
  • • For stores on the Shopify Plan
  • • Includes all features
  • • Free setup and onboarding
  • • Unlimited wishlists & saved items
  • • Unlimited sessions
Advanced Shopify
$49/month
30-day free trial · or $490/year and save 17%
  • • For stores on Shopify Advanced Plan
  • • Includes all features
  • • Free setup and onboarding
  • • Unlimited wishlists & saved items
  • • Unlimited sessions
Shopify Plus
$99/month
30-day free trial · or $990/year and save 17%
  • • Shopify Plus Plan includes:
  • • Up to 100k monthly site sessions
  • • Free white glove onboarding
  • • Dedicated account manager
  • • Hydrogen & headless stacks
What does Swish (Wishlist King) do?

Swish is the leading Wishlist solution for Shopify brands with ambition. Capture demand through out the customer journey while elevating the shopping experience

  • Allow customers to Wishlist items throughout their entire shopping journey.
  • Gain meaningful insights with advanced analytics and wishlist curation.
  • Integrates with all themes to seamlessly match your stores aesthetic.
  • Free setup & customisation service ensures everything looks and works perfectly.
  • Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.

Features

WishlistsPublic wishlistFavoritesSave for laterGuest wishlistEmail sharingSocial sharingShare linksDashboardMultiple listsImport and exportAdd to cartConversion analyticsCustom brandingCustom layoutsCustom iconsMulti-languageEmail templatesPurchase alertsPrice alertsStock alerts
Review history
Daily review count on the Shopify App Store
287+23 · 29d~0.8/day· Rating 5.0★ → 4.9★

Daily tracking from Aug 10, 2026 through today · 29 days observed · sign up free for the full history →

Category rankings
Live organic position on Shopify App Store category pages
  • Wishlists
    #15▼7

Tracked daily · last 29 days · as of 2026-09-26

Catalog position
Within Wishlists on the App Store
Rank by reviews
#2 of 192
Review percentile
99th
Rating percentile
74th
On the App Store
10.8 yrs
Commonly used with
Share of Swish (Wishlist King) stores that also run each app
Klaviyo
x
Microsoft Clarity
x
Judge.me
x
Instafeed (Mintt Studio)
x
Gorgias
x
Trustpilot
x
Back in Stock (AMP)
x
Pandectes GDPR
x
Competitors
Alternatives buyers weigh against Swish (Wishlist King)
See the full Swish (Wishlist King) alternatives comparison
Compare Swish (Wishlist King) head-to-head
Side-by-side on ratings, momentum, pricing, and adoption
All app comparisons
Works with
Integrations listed for Swish (Wishlist King)
CheckoutShopify AdminCustomer AccountsHydrogenKlaviyoMarketsSearch + RecommendationsTapcart
Apps similar to Swish (Wishlist King)
The App Store's own "more apps like this" for Swish (Wishlist King)
Wishlist by Square
5.0(121)

Free

Swym Wishlist Plus
4.7(1,479)

Free trial available

Wishlist Hero
4.7(412)

Free plan available

Frequently asked questions

Swish is the leading Wishlist solution for Shopify brands with ambition. Capture demand through out the customer journey while elevating the shopping experience It's a wishlists tool for ecommerce stores.