Shopify app comparison · updated Sep 16, 2026
Growave vs Swish
Compare Growave and Swish for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Growave
Growave: Loyalty & Wishlist
The only retention stack that bundles Loyalty + Wishlist + Reviews + Referrals + VIP
- Rating
- 4.80
- Reviews
- 1,293
- Review growth · 30d
- +118 · +10.0%
- Pricing
- Free plan available
- Years on Shopify
- 12
- Stores observed
- 1,173
Swish
Swish (Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
- Rating
- 4.90
- Reviews
- 287
- Review growth · 30d
- +24 · +9.1%
- Pricing
- Free trial available
- Years on Shopify
- 11
- Stores observed
- 1,491
Our read
Swish has the stronger observed market footprint in OngoingAI's data — it appears on 1.3× more tracked stores. Ratings and recent review growth are closer.
- Rating
- Swish leads slightly4.9 vs 4.8
- Review growth
- Growave faster+10.0% vs +9.1%
- Review depth
- Growave4.5× more reviews
- Observed adoption
- Swish1.3× more tracked stores
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Growave leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 18 – Sep 15, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Growave | Swish | Difference |
|---|---|---|---|
| Rating | 4.80 | 4.90 | Swish +0.10 |
| Reviews | 1,293 | 287 | Growave 4.5× |
| Review growth · 30d | +118 · +10.0% | +24 · +9.1% | Growave faster |
| Listed pricing | Free plan available | Free trial available | Not directly comparable |
| Years on Shopify | 12 | 11 | Growave +1y |
| Stores observed | 1,173 | 1,491 | Swish leads |
Review corpus
What merchants actually report.
Growave
4.84 avg · 1,176 reviews
Swish
4.94 avg · 264 reviews
| Signal | Growave | Swish | Difference |
|---|---|---|---|
| 5-star share | 93% | 97% | Swish leads |
| Rating · last 90 days | 4.96 | 4.00 | Growave leads |
| Replies to reviews | 76% | 17% | Growave leads |
| Replies to critical (≤3★) | 96% | 100% | Swish leads |
| Long-term reviewers (1yr+) | 27% | 15% | Growave leads |
| Top market | United States 33% | United States 31% | — |
| Reviews analyzed | 1,176 | 264 | — |
Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.
Which fits your requirements?
Choose by what you actually need.
Choose Growave if…
- You need loyalty and rewards
- You need reward programs
- You need memberships
- Recent review-growth signals matter to you
Choose Swish if…
- You need import and export
- You need add to cart
- You need conversion analytics
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What Growave and Swish each do that the other doesn’t.
They cover largely the same ground — 25% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
Growave only
30
- Loyalty and rewards
- Reward programs
- Memberships
- VIP tiers
- Affiliate programs
- Referrals
- Stamp or punch cards
- Gift card programs
- Cash back programs
- Digital wallets
- Custom programs
- Points
- Discounts
- Coupons
- Gifts
- Gift cards
- Cash back
- Store credit
- POS rewards
- Free shipping
- Free products
- Early access
- Membership perks
- Badges
Swish only
11
- Import and export
- Add to cart
- Conversion analytics
- Custom branding
- Custom layouts
- Custom icons
- Multi-language
- Email templates
- Purchase alerts
- Price alerts
- Stock alerts
10 shared capabilities
- Wishlists
- Public wishlist
- Favorites
- Save for later
- Guest wishlist
- Email sharing
- Social sharing
- Share links
- Dashboard
- Multiple lists
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Growave
1,173
stores observed
Skews Shopify · 100%
Swish
1,491
stores observed
Skews Shopify · 100%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Growave and Swish.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Sep 16, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Growave or Swish, follow stack changes, and see when a store installs, removes, or replaces an app.