Shopify app comparison · updated Aug 25, 2026
Growavevs
Swish (Wishlist King)
Compare Growave and Swish (Wishlist King) for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Growave
Growave: Loyalty & Wishlist
The only retention stack that bundles Loyalty + Wishlist + Reviews + Referrals + VIP
- Rating
- 4.80
- Reviews
- 1,172
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free plan available
- Years on Shopify
- 12
- Stores observed
- 669
Swish
Swish (Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
- Rating
- 4.90
- Reviews
- 264
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free trial available
- Years on Shopify
- 11
- Stores observed
- 163
Our read
- Ratings
- Swish (Wishlist King) higher (4.90 vs 4.80)
- Review growth
- Similar over 30 days
- Review depth
- Growave 4.4× more reviews
- Adoption
- Growave larger (669 vs 163)
OngoingAI's data favors Growave on observed Shopify adoption (669 vs 163 stores), backed by a larger review base.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Growave | Swish (Wishlist King) | Difference |
|---|---|---|---|
| Rating | 4.80 | 4.90 | Swish (Wishlist King) +0.10 |
| Reviews | 1,172 | 264 | Growave 4.4× |
| Review growth · 30d | +0 · +0.0% | +0 · +0.0% | Level |
| Listed pricing | Free plan available | Free trial available | Not directly comparable |
| Years on Shopify | 12 | 11 | Growave +1y |
| Stores observed | 669 | 163 | Growave leads |
Which fits your requirements?
Choose by what you actually need.
Choose Growave if…
- You need loyalty and rewards
- You need reward programs
- You need memberships
- A larger observed Shopify footprint is reassuring
Choose Swish (Wishlist King) if…
- You need import and export
- You need add to cart
- You need conversion analytics
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
25% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
Growave only
30
- Loyalty and rewards
- Reward programs
- Memberships
- VIP tiers
- Affiliate programs
- Referrals
- Stamp or punch cards
- Gift card programs
- Cash back programs
- Digital wallets
- Custom programs
- Points
- Discounts
- Coupons
- Gifts
- Gift cards
- Cash back
- Store credit
- POS rewards
- Free shipping
- Free products
- Early access
- Membership perks
- Badges
Swish (Wishlist King) only
11
- Import and export
- Add to cart
- Conversion analytics
- Custom branding
- Custom layouts
- Custom icons
- Multi-language
- Email templates
- Purchase alerts
- Price alerts
- Stock alerts
Show 10 shared capabilities
- Wishlists
- Public wishlist
- Favorites
- Save for later
- Guest wishlist
- Email sharing
- Social sharing
- Share links
- Dashboard
- Multiple lists
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Growave
669
stores observed
Skews Shopify · 100%
Swish (Wishlist King)
163
stores observed
Skews Shopify · 100%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Growave and Swish (Wishlist King).
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Growave or Swish (Wishlist King), follow stack changes, and see when a store installs, removes, or replaces an app.