Shopify app comparison · updated Sep 25, 2026
Growave vs Smile
Compare Growave and Smile for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Growave
Growave: Loyalty & Wishlist
The only retention stack that bundles Loyalty + Wishlist + Reviews + Referrals + VIP
- Rating
- 4.80
- Reviews
- 1,297
- Review growth · 30d
- +126 · +10.8%
- Pricing
- Free plan available
- Years on Shopify
- 12
- Stores observed
- 1,311
ShopPad Inc.
Smile
An original and effective way to get reviews on your products
- Rating
- 4.90
- Reviews
- 12
- Review growth · 30d
- +3 · +33.3%
- Pricing
- Free trial available
- Years on Shopify
- 9
- Stores observed
- 5,040
Our read
Smile has the stronger observed market footprint in OngoingAI's data — it appears on 3.8× more tracked stores. Ratings and recent review growth are closer.
- Rating
- Smile leads slightly4.9 vs 4.8
- Review growth
- Smile faster+33.3% vs +10.8%
- Review depth
- Growave99.8× more reviews
- Observed adoption
- Smile3.8× more tracked stores
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Growave leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 27 – Sep 25, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Growave | Smile | Difference |
|---|---|---|---|
| Rating | 4.80 | 4.90 | Smile +0.10 |
| Reviews | 1,297 | 12 | Growave 99.8× |
| Review growth · 30d | +126 · +10.8% | +3 · +33.3% | Smile faster |
| Listed pricing | Free plan available | Free trial available | Not directly comparable |
| Years on Shopify | 12 | 9 | Growave +3y |
| Stores observed | 1,311 | 5,040 | Smile leads |
Which fits your requirements?
Choose by what you actually need.
Choose Growave if…
- You need loyalty and rewards
- You need reward programs
- You need memberships
Choose Smile if…
- You need product reviews
- You need voting
- You need surveys
- A higher App Store rating is a priority
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What Growave and Smile each do that the other doesn’t.
They cover largely the same ground — 0% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
Growave only
40
- Loyalty and rewards
- Reward programs
- Memberships
- VIP tiers
- Affiliate programs
- Referrals
- Wishlists
- Stamp or punch cards
- Gift card programs
- Cash back programs
- Digital wallets
- Custom programs
- Points
- Discounts
- Coupons
- Gifts
- Gift cards
- Cash back
- Store credit
- POS rewards
- Free shipping
- Free products
- Early access
- Membership perks
Smile only
3
- Product reviews
- Voting
- Surveys
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Growave
1,311
stores observed
Skews Shopify · 100%
Smile
5,040
stores observed
Skews Shopify · 95%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Growave and Smile.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Sep 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Growave or Smile, follow stack changes, and see when a store installs, removes, or replaces an app.