OngoingAI

Shopify app comparison · updated Aug 25, 2026

Inveterate by OnwardvsSmile

Compare Inveterate by Onward and Smile for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.

Inveterate

Inveterate by Onward

Create a tiered membership program with custom benefits at every level to boost customer retention.

Rating
4.90
Reviews
12
Review growth · 30d
+0 · +0.0%
Pricing
Free to install
Years on Shopify
4
Stores observed
37

Smile.io

Smile: Loyalty Program Rewards

Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.

Rating
4.90
Reviews
4,212
Review growth · 30d
+35 · +0.8%
Pricing
Free plan available
Years on Shopify
12
Stores observed
No footprint yet

What stands out

Ratings
Level at 4.90
Review growth
Smile faster (+0.8% vs +0.0%)
Review depth
Smile 324.1× more reviews
Adoption
Not comparable yet

Head-to-head

The signals, side by side.

Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.

DimensionInveterate by OnwardSmileDifference
Rating4.904.90Level
Reviews124,212Smile 324.1×
Review growth · 30d+0 · +0.0%+35 · +0.8%Smile faster
Listed pricingFree to installFree plan availableNot directly comparable
Years on Shopify412Smile +8y
Stores observed37No footprint yetNot comparable

Which fits your requirements?

Choose by what you actually need.

Choose Inveterate by Onward if…

  • You need recurring payments
  • You need tiered pricing
  • You need freemium

Choose Smile if…

  • You need loyalty and rewards
  • You need reward programs
  • You need vip tiers
  • Recent review-growth signals matter to you

Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.

Feature differences

6% of listed capabilities overlap.

These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.

Inveterate by Onward only

3

  • Recurring payments
  • Tiered pricing
  • Freemium

Smile only

30

  • Loyalty and rewards
  • Reward programs
  • VIP tiers
  • Referrals
  • Gift card programs
  • Custom programs
  • Points
  • Discounts
  • Coupons
  • Gifts
  • Gift cards
  • POS rewards
  • Free shipping
  • Free products
  • Early access
  • Exclusive access
  • Membership perks
  • Events
  • Services
  • Donations
  • Custom rewards
  • Pop-ups
  • Cart pop-ups
  • Rewards
Show 2 shared capabilities
  • Subscriptions
  • Memberships

Observed adoption

Who actually runs each, on real stores.

The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.

Adoption comparison unavailable — a publishable footprint exists for only one app.

Inveterate by Onward

37

stores observed

Skews Shopify · 100%

Smile

No reliable footprint yet

OngoingAI hasn’t observed enough high-confidence installations to publish an adoption count. This does not mean zero installations.

Scope

What this comparison measures.

What it measures

Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Inveterate by Onward and Smile.

What it doesn’t

Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.

Methodology

Where the numbers come from.

Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.

See who’s switching — as it happens.

Track app adoption on live ecommerce stores. Find merchants running Inveterate by Onward or Smile, follow stack changes, and see when a store installs, removes, or replaces an app.