Variant Option Product Options

Shopify product variants app by Relentless Apps·Overcome the 3 product options 100 variant limit with unlimited product options & variant add ons.

Snapshot

4.60(612 reviews)#16of 429 inProduct variants

Ongoing.AI tracks Variant Option Product Options daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.60

612 reviews

Pricing

From $9/mo

freemium

Built for Shopify

Yes

Years live

9

launched Feb 22, 2017

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+1

28-day Δ

+3

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

6136116096076055.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Variant Option Product Options added 3 reviews over the last 28 days.

Category rank over time

Where Variant Option Product Options sits day-by-day in Product variants.

Position across the Product variants page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product variants leaderboard →

#38#42#45#49#52May 28May 31Jun 4Jun 7Jun 11Variant Option Product Options · #46Kefi · #45Variant Title King · #47
Best position observed: #44. Variant Option Product Options climbed 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Variant Option Product Options sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#16

of 429 active apps

Review count percentile

96th

vs category siblings

Rating percentile

56th

vs category siblings

Years on App Store

9

since 2017

Listing change cadence

What Variant Option Product Options has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(612 reviews)
  • 90%positive602
  • 2%neutral15
  • 7%negative49

Popular mentions

  • ease of use
  • customer support
  • product quality

Top themes

  1. ease of use1
  2. customer support1
  3. product quality1

What merchants praise

I've used VOPO for a number of years now, and am very pleased with the functionality. Having tried several option apps, I found VOPO to be the best by far. I particularly like the conditional variant options for products where there are a lot of selections to make - it keeps my product pages clean and not overwhelming for customers. The customer service is excellent, Jon & Martin recently helped me with some coding to hide out of stock variants, and they really couldn't have been more helpful :)
Take Note Planner Co · 5

What merchants complain about

BEWARE!!! I installed and then later uninstalled this app, and the uninstall does not delete all of the installation and it destroyed my ability to offer products with variants without the app installed. I have contacted this company at least 3 times 3 different ways telling them it is an emergency as my customers cannot check out and they have done nothing. I had to reinstall it so my site will work for the time being. This is terrible.
Apple Blossom Kennels · 1

Plans

Variant Option Product Options pricing tiers.

Starter Plan

Free

  • Limited to 1 Product
  • Unlimited Product Options
  • buttons, image/ color swatches
  • long and short text boxes
  • unlimited file uploads
  • checkboxes, radio buttons
  • multi-select settings

Basic Plan

$9.99/month

  • Unlimited Products
  • Unlimited Product Options:
  • buttons, image/ color swatches
  • long and short text boxes
  • unlimited file uploads
  • checkboxes, radio buttons
  • multi-select settings, Duplicate tool
  • * Free for Development Stores

Advanced

$19.99/month

  • Unlimited Products
  • Unlimited Product Options
  • Everything in the Basic Plan
  • Conditional Logic
  • Price Add-ons
  • Duplicate tool
  • * Free for Development Stores

Capabilities

What Variant Option Product Options can do.

The 25 capabilities Variant Option Product Options lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

14
  • Checkboxes
  • Swatches
  • Conditional logic
  • Dropdowns
  • File upload
  • Multi-select
  • Numbers
  • Radio buttons
  • Custom text
  • Gift wrap
  • Custom CSS
  • Custom HTML
  • Translation
  • Variants display

Pricing

7
  • Bulk pricing
  • Conditional pricing
  • Custom pricing
  • Discount options
  • Add-ons
  • Variant upcharges
  • Premium upcharges

Inventory

4
  • Hide out-of-stock
  • Stock availability
  • In-stock display
  • Manual updates

FAQ

Variant Option Product Options — frequently asked questions.

What is Variant Option Product Options on Shopify?
Variant Option Product Options is a Shopify app in the Product variants category. Advanced product options w/ colour swatches & color variant. Create multi select & conditional logic w/ VO Product Options. Use as a product configurator; texboxes, surcharges, & monograms. Create price addons for best custom option variants, & multi variants. VO Options, product varient picker, textfield, textify, variant app, Multiple attributes, g-variants product options, unlimited variant product options to customize products easify options bold product option. It averages 4.60 out of 5 across 612 merchant reviews on the Shopify App Store.
How much does Variant Option Product Options cost?
Variant Option Product Options offers a free plan and 2 paid plans starting at $9/month and going up to $19.99/month. The free plan includes Limited to 1 Product, Unlimited Product Options, buttons, image/ color swatches, and long and short text boxes. The paid plans unlock advanced features beyond what's available on the free tier.
Is Variant Option Product Options free?
Yes — Variant Option Product Options offers a free plan alongside paid options. The free plan includes Limited to 1 Product, Unlimited Product Options, and buttons, image/ color swatches. Paid plans start at $9/month for advanced features.
When was Variant Option Product Options launched?
Variant Option Product Options launched on February 22, 2017 — over 9 years on the Shopify App Store. In that time it has gathered 612 merchant reviews.
Is Variant Option Product Options Built for Shopify?
Yes — Variant Option Product Options carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best Variant Option Product Options alternatives?
Merchants commonly compare Variant Option Product Options with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about Variant Option Product Options?
90% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, customer support, and product quality — see the review fingerprint above for the full breakdown.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Variant Option Product Options.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Variant Option Product Options on the Shopify App Store ↗