Variant Option Product Options
Shopify product variants app by Relentless Apps·Overcome the 3 product options 100 variant limit with unlimited product options & variant add ons.
Snapshot
Ongoing.AI tracks Variant Option Product Options daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.60
612 reviews
Pricing
From $9/mo
freemium
Built for Shopify
Yes
Years live
9
launched Feb 22, 2017
Last updated
Jul 1, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+1
28-day Δ
+3
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where Variant Option Product Options sits day-by-day in Product variants.
Position across the Product variants page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product variants leaderboard →
Catalog position
Where Variant Option Product Options sits in the App Store.
Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.
Rank in Product variants
#16
of 429 active apps
Review count percentile
96th
vs category siblings
Rating percentile
56th
vs category siblings
Years on App Store
9
since 2017
Listing change cadence
What Variant Option Product Options has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 2
2026-06-30 → 2026-07-01
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Reviews
What merchants are saying
- 90%positive602
- 2%neutral15
- 7%negative49
Popular mentions
- ease of use
- customer support
- product quality
Top themes
- ease of use1
- customer support1
- product quality1
What merchants praise
“I've used VOPO for a number of years now, and am very pleased with the functionality. Having tried several option apps, I found VOPO to be the best by far. I particularly like the conditional variant options for products where there are a lot of selections to make - it keeps my product pages clean and not overwhelming for customers. The customer service is excellent, Jon & Martin recently helped me with some coding to hide out of stock variants, and they really couldn't have been more helpful :)”
What merchants complain about
“BEWARE!!! I installed and then later uninstalled this app, and the uninstall does not delete all of the installation and it destroyed my ability to offer products with variants without the app installed. I have contacted this company at least 3 times 3 different ways telling them it is an emergency as my customers cannot check out and they have done nothing. I had to reinstall it so my site will work for the time being. This is terrible.”
Plans
Variant Option Product Options pricing tiers.
Starter Plan
Free
- Limited to 1 Product
- Unlimited Product Options
- buttons, image/ color swatches
- long and short text boxes
- unlimited file uploads
- checkboxes, radio buttons
- multi-select settings
Basic Plan
$9.99/month
- Unlimited Products
- Unlimited Product Options:
- buttons, image/ color swatches
- long and short text boxes
- unlimited file uploads
- checkboxes, radio buttons
- multi-select settings, Duplicate tool
- * Free for Development Stores
Advanced
$19.99/month
- Unlimited Products
- Unlimited Product Options
- Everything in the Basic Plan
- Conditional Logic
- Price Add-ons
- Duplicate tool
- * Free for Development Stores
Capabilities
What Variant Option Product Options can do.
The 25 capabilities Variant Option Product Options lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Customization
14- Checkboxes
- Swatches
- Conditional logic
- Dropdowns
- File upload
- Multi-select
- Numbers
- Radio buttons
- Custom text
- Gift wrap
- Custom CSS
- Custom HTML
- Translation
- Variants display
Pricing
7- Bulk pricing
- Conditional pricing
- Custom pricing
- Discount options
- Add-ons
- Variant upcharges
- Premium upcharges
Inventory
4- Hide out-of-stock
- Stock availability
- In-stock display
- Manual updates
FAQ
Variant Option Product Options — frequently asked questions.
What is Variant Option Product Options on Shopify?
How much does Variant Option Product Options cost?
Is Variant Option Product Options free?
When was Variant Option Product Options launched?
Is Variant Option Product Options Built for Shopify?
What are the best Variant Option Product Options alternatives?
What do merchants praise about Variant Option Product Options?
Alternatives
Apps merchants pick instead.
Globo Options
Globo Product Options, Variant
Known for: missing-feature
Easify
Easify Custom Product Options
Known for: performance
StarApps
Color Swatch King: Variants
Known for: billing-issues
ShopPad Inc.
Infinite Product Options
Known for: performance
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Variant Option Product Options.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Variant Option Product Options on the Shopify App Store ↗