Color Swatch King

Shopify product variants app by StarApps·Reduce Variants Options Selection time with Variant Image Swatch, Color Swatch, Swatch on Collection

Snapshot

4.90(2,677 reviews)#3of 429 inProduct variants

Ongoing.AI tracks Color Swatch King daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesProduct variants

Rating

4.90

2,677 reviews

Pricing

From $5/mo

freemium

Built for Shopify

Yes

Years live

6

launched Jul 23, 2019

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+13

28-day Δ

+23

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

2,6822,6672,6532,6392,6245.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Color Swatch King added 23 reviews over the last 28 days.

Category rank over time

Where Color Swatch King sits day-by-day in Product variants.

Position across the Product variants page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product variants leaderboard →

#8#12#15#19#22May 28May 31Jun 4Jun 7Jun 11Color Swatch King · #11EasyFlow Product Options · #10Hulk Product Options · #12
Best position observed: #10. Color Swatch King slipped 1 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Color Swatch King sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#3

of 429 active apps

Review count percentile

100th

vs category siblings

Rating percentile

66th

vs category siblings

Years on App Store

6

since 2019

Listing change cadence

What Color Swatch King has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+23shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.90(2,677 reviews)
  • 99%positive2,687
  • 0%neutral5
  • 1%negative25

Popular mentions

  • billing issues
  • customer support
  • pricing

Top themes

  1. billing issues1
  2. customer support1
  3. pricing1

What merchants praise

“I use two of their apps for my store and both have been instrumental in professionalizing my website. Customer service getting them setup was very helpful and timely. Definitely recommend as a solution to cleaning up your products page and giving a more polished look to your website. They have amazing customer support as well!”
Huma Gel · 5★

What merchants complain about

“Suddenly on 2023 customer support has literally disappeared, layout in my store is all messed up, they are not responding any email or giving feedback. Now i'm looking for an option to replace this app that will bring me so many extra hours of work. Early 2022: the app works pretty well and the team is really helpfull they get back to you real quick and they help you out with installation if any problem is met”
Bonoboss Handmade Accessories · 2★

Plans

Color Swatch King pricing tiers.

Free

Free

  • Shopify Partner Stores
  • Shopify Staff Stores
  • Merchant Trial Stores

PAY AS YOU GROW

$5/month

  • Pause & Build: $5/month
  • Shopify Basic: $14.9/month
  • Shopify Grow & Custom: $29.9/month
  • Shopify Advanced: $49.9/month
  • Shopify Plus: $99.9/month

Capabilities

What Color Swatch King can do.

The 14 capabilities Color Swatch King lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

10
  • Checkboxes
  • Swatches
  • Dropdowns
  • Radio buttons
  • Custom CSS
  • Custom HTML
  • Size charts
  • Preview
  • Translation
  • Variants display

Inventory

4
  • Low stock alerts
  • Hide out-of-stock
  • Stock availability
  • In-stock display

FAQ

Color Swatch King — frequently asked questions.

What is Color Swatch King on Shopify?
Color Swatch King, officially listed on the Shopify App Store as Color Swatch King: Variants, is a Shopify app in the Product variants category. BOOST CONVERSION with Swatch King. Variant image as swatch helps in QUICK COMPARISON of product options. Colour swatches on the collection page make BROWSING SEAMLESS. Price & badges on variant options help in QUICK DECISION. Hide out of stock variants. Choose & customise the variant selector style from a library of color swatches, buttons, etc. Upload color swatches in bulk with CSV. Automate swatches with supaeasy variant image swatch. Talk to our product variations experts for free app setup. It averages 4.90 out of 5 across 2,677 merchant reviews on the Shopify App Store.
How much does Color Swatch King cost?
Color Swatch King offers a free plan and a single paid plan at $5/month. The free plan includes Shopify Partner Stores, Shopify Staff Stores, and Merchant Trial Stores. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
Is Color Swatch King free?
Yes — Color Swatch King offers a free plan alongside paid options. The free plan includes Shopify Partner Stores, Shopify Staff Stores, and Merchant Trial Stores. Paid plans start at $5/month for advanced features.
When was Color Swatch King launched?
Color Swatch King launched on July 23, 2019 — over 6 years on the Shopify App Store. In that time it has gathered 2,677 merchant reviews.
Is Color Swatch King Built for Shopify?
Yes — Color Swatch King carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best Color Swatch King alternatives?
Merchants commonly compare Color Swatch King with Globo Product Options, Variant, Easify Custom Product Options, Infinite Product Options, and OPTIS Product Options, Variant. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Color Swatch King?
1% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are billing issues, customer support, and pricing — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Globo Options

Globo Product Options, Variant

4.90★4,588

Known for: missing-feature

Easify

Easify Custom Product Options

4.90★2,775

Known for: performance

ShopPad Inc.

Infinite Product Options

4.70★2,438

Known for: performance

OPTIS

OPTIS Product Options, Variant

4.90★2,189

Known for: ease-of-use

Browse more inAll Product variants apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Color Swatch King.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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Prefer the source? View Color Swatch King on the Shopify App Store ↗