Is Friendbuy growing?

Yes — across the stores we observe, 4 more confirmed installs than removals over the past 90 days.

Which notable stores use Friendbuy?

High-ranked stores where we've observed Friendbuy include nanit.com, goop.com, wearfigs.com, princesspolly.com, natura.com. We track 108 stores running it in total.

What is Friendbuy commonly used with?

Stores running Friendbuy most often also run Klaviyo, Microsoft Clarity, Attentive.

What are the best Friendbuy alternatives?

Common alternatives to Friendbuy include Refersion, Post Affiliate Pro, Social Snowball, Talkable.

What platforms is Friendbuy used on?

Friendbuy's observed install base spans Shopify (95%), WooCommerce (3%), Magento (Adobe Commerce) (2%).

Friendbuy Usage: 108 Stores & Market Data

Friendbuy usage & market intelligence

OngoingAI has observed Friendbuy on 108 ecommerce stores across 3 platforms.

Among 67,237 stores continuously observed over the last 30 days, Friendbuy penetration held at 0.1%.

Compare Friendbuy alternatives

Stores observed

108

Ecommerce stores where OngoingAI has observed it

Shopify adoption

95%

103 Shopify stores

Coverage

3 platforms

Observed across ecommerce platforms

Last checked Sep 16, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 4 more confirmed installs than removals over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	7	3	+4	59
Last 90 days	7	3	+4	102

Newly observed counts first appearances of Friendbuy in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Friendbuy adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Friendbuy

108stores

Shopify103 stores · 95%

95%

WooCommerce3 stores · 3%

Magento (Adobe Commerce)2 stores · 2%

Notable stores using Friendbuy

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
nanit.com	#4,350	Top 10K
store.goop.com	#28,988	Top 50K
shop.wearfigs.com	#31,589	Top 50K
princesspolly.com	#37,633	Top 50K
natura.com	#42,462	Top 50K
tonal.com	#45,989	Top 50K
awaytravel.com	#48,161	Top 50K
naturallife.com	#53,345	Top 100K
lectricebikes.com	#63,145	Top 100K
shop.skydio.com	#63,593	Top 100K