How many ecommerce stores use Tolstoy?

We currently observe Tolstoy running on 1,044 ecommerce stores, most of them on Shopify.

Not currently — across the stores we observe, 2 more confirmed removals than installs over the past 90 days.

Is Tolstoy well reviewed?

Tolstoy holds an average rating of 4.7 out of 5 across 267 reviews.

Which notable stores use Tolstoy?

High-ranked stores where we've observed Tolstoy include toysrus.com, mccormick.com, princesspolly.com, fentybeauty.com, swimoutlet.com. We track 1,044 stores running it in total.

What is Tolstoy commonly used with?

Stores running Tolstoy most often also run Klaviyo, Microsoft Clarity, Gorgias.

What platforms is Tolstoy used on?

Tolstoy's observed install base spans Shopify (97%), WooCommerce (1%), BigCommerce (1%).

How much does Tolstoy cost?

Free plan available. Plans: Free (Free), Starter ($12/month), Plus ($44/month), Pro ($195/month).

Does Tolstoy have a free plan?

Yes — Tolstoy offers a free plan (build your first shoppable experience, no card required, 30-day trial for eligible accounts), with paid plans for higher volume.

Tolstoy Usage: 1,044 Stores & Market Data

Name: Tolstoy
Availability: InStock
Rating: 4.7 (267 reviews)
Author: Tolstoy

Tolstoy usage & market intelligence

OngoingAI has observed Tolstoy on 1,044 ecommerce stores across 6 platforms.

Compare Tolstoy alternatives

Stores observed

1,044

Ecommerce stores where OngoingAI has observed it

Shopify adoption

97%

1,011 Shopify stores

Shopify rating

4.7 ★

267 reviews

Last checked Sep 5, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Declining — 2 more confirmed removals than installs over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	6	8	-2	1,042
Last 90 days	6	8	-2	1,042

Newly observed counts first appearances of Tolstoy in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report

4.85average· 239 reviews analyzed· 232 with written feedback

95% 5★4% ≤3★

42% of attributable reviewers are United States merchants. 17% had used the app for a year or more when they reviewed.

The developer replies to 46% of reviews overall and 0% of critical ones.

Recent reviewers rate Tolstoy 4.37, below its 4.85 lifetime average.

Rating · last 90d

4.37

Recent direction

Replies to reviews

46%

Developer response rate

Replies to critical

On 3★ and below

Long-term reviewers

17%

Using 1yr+ at review

Top merchant markets

United States 42%Australia 20%United Kingdom 10%Canada 7%Germany 2%

Tenure when reviewed

under a day 8%days 30%months 45%a year or more 17%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Tolstoy adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Tolstoy

1,044stores

Shopify1,011 stores · 97%

97%

WooCommerce14 stores · 1%

BigCommerce9 stores · 1%

Magento (Adobe Commerce)7 stores · 1%

PrestaShop4 stores · 0%

Tiendanube / Nuvemshop1 stores · 0%

Notable stores using Tolstoy: Shoppable Video & UGC

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
toysrus.com	#30,485	Top 50K
mccormick.com	#33,891	Top 50K
princesspolly.com	#37,633	Top 50K
fentybeauty.com	#38,984	Top 50K
swimoutlet.com	#39,786	Top 50K
natura.com	#42,462	Top 50K
awaytravel.com	#48,161	Top 50K
rhodeskin.com	#49,142	Top 50K
shopakira.com	#52,932	Top 100K
atoleajewelry.com	#57,244	Top 100K

Showing 10 of 1,044 stores we track running Tolstoy.

Get the full list

Pricing

Free plan available

FreeFree

• Build your first shoppable experience
• No card required
• 30-day trial for eligible accounts
• Uncapped on-site views for 30 days
• Publish your first widget right away

Starter$12/month

or $96/year and save 33%

• Everything in Free, plus:
• 5,000 viewers per month
• 2,000 AI Studio tokens per month
• 500 AI Sales Agent tokens per month
• Publish shoppable videos to your store

Plus$44/month

or $348/year and save 34%

• Everything in Starter, plus:
• 20,000 viewers per month
• 7,300 AI Studio tokens per month
• 2,500 AI Sales Agent tokens per month
• AI Widget Builder and Ad Spy

Pro$195/month

or $1,548/year and save 34%

• Everything in Plus, plus:
• 100,000 viewers per month
• 32,400 AI Studio tokens per month
• 10,000 AI Sales Agent tokens per month
• One-time AI Studio token top-ups

What does Tolstoy do?

Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Publish across your store and Shop App, then track attributed revenue.

Import Instagram Reels, TikTok videos, UGC, or upload your own.
Tag products and publish across your store and Shop App without code.
Let shoppers explore products and add items to cart from each video.
Choose video galleries, carousels, stories, feeds, and pop-ups.
Track views, clicks, add-to-carts, and attributed revenue.

Features

Video and livestreamShoppable videosLive eventsAutoplayAdd to cartInteractive videoCheckoutUGCSocial sharingMulti-channelAnalyticsNotificationsVideo editingRecording toolsVideo templatesVideo importVideo backgroundVideo playerCustom URLVideo widgetEmbedded videosPop-upsCarouselsMobile responsiveSocial proofPhotosVideosReelsHashtagsReviewsUnique visitorsProduct viewsRecent visitorsReview countSales countRecent purchasesLiked productsCustom notificationsMulti-languageShoppable feeds

Review history

Daily review count on the Shopify App Store

267+30 · 26d~1.2/day· Rating steady at 4.7★

Aug 10Sep 4

Daily tracking from Aug 10, 2026 through today · 25 days observed

Category rankings

Live organic position on Shopify App Store category pages

Video and livestream#23▼1
Social proof#49▲1

Tracked daily · last 22 days · as of 2026-09-05

Catalog position

Within Video and livestream on the App Store

Rank by reviews: #5 of 228
Review percentile: 98th
Rating percentile: 55th
On the App Store: 5.8 yrs

Commonly used with

Share of Tolstoy: Shoppable Video & UGC stores that also run each app

Klaviyo761 stores

73%

Microsoft Clarity392 stores

38%

Gorgias288 stores

28%

Judge.me264 stores

25%

Triple Whale257 stores

25%

Yotpo239 stores

23%

Instafeed (Mintt Studio)212 stores

20%

Rebuy169 stores

16%

Compare Tolstoy head-to-head

Side-by-side on ratings, momentum, pricing, and adoption

vsFirework Shoppable Video & UGC

All app comparisons

Works with

Integrations listed for Tolstoy: Shoppable Video & UGC

CheckoutMeta Ads, KlaviyoShop App, TikTok ShopShoppable videos, AI adsTikTok, Instagram ReelsUGC, Product videosYotpo, Okendo, Loox

Apps similar to Tolstoy

The App Store's own "more apps like this" for Tolstoy

Mintt TikTok Feed

4.9(28)

Free plan available

Moast Shoppable Video & UGC

5.0(331)

Free plan available

Video Slider: Shoppable Videos

4.9(362)

Free plan available

Frequently asked questions

Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Publish across your store and Shop App, then track attributed revenue. It's a video and livestream tool for ecommerce stores.

Tolstoy usage & market intelligence

Features

Frequently asked questions

What is Tolstoy?

How many ecommerce stores use Tolstoy?

Is Tolstoy growing?

Is Tolstoy well reviewed?

Which notable stores use Tolstoy?

What features does Tolstoy offer?

What is Tolstoy commonly used with?

What platforms is Tolstoy used on?

How much does Tolstoy cost?

Does Tolstoy have a free plan?