OngoingAI

Usage & market intelligence

Observed on 1,433 ecommerce stores.

Across 12,283 tracked stores, observed usage rose from 43 to 46 stores over a 30-day comparison.

View storesWatch for changes
Stores observed
1,433
Ecommerce stores where OngoingAI has observed it
Shopify adoption
97%
1,393 Shopify stores
Shopify rating
4.7 ★
275 reviews

Last checked Sep 24, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Declining — 4 more confirmed removals than installs over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days1612▲ +4645
Last 90 days2024▼ -41,432

Newly observed counts first appearances of Tolstoy in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.84average· 248 reviews analyzed· 238 with written feedback
94% 5★4% ≤3★

43% of attributable reviewers are United States merchants. 18% had used the app for a year or more when they reviewed.

The developer replies to 51% of reviews overall and 0% of critical ones.

Recent reviewers rate Tolstoy 4.67, below its 4.84 lifetime average.

Rating · last 90d
4.67
Recent direction
Replies to reviews
51%
Developer response rate
Replies to critical
0%
On 3★ and below
Long-term reviewers
18%
Using 1yr+ at review
Top merchant markets
United States 43%Australia 20%United Kingdom 10%Canada 7%Germany 2%
Tenure when reviewed
under a day 8%days 29%months 46%a year or more 18%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Tolstoy adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Tolstoy
Shopify
x
WooCommerce
x
BigCommerce
x
Magento (Adobe Commerce)
x
PrestaShop
x
Cafe24
x
Notable stores using Tolstoy: Shoppable Video & UGC
Observed installs, highest-ranked first
StoreTraffic rankCohort
supercallstore.eu.cc
#12,981Top 25K
toysrus.com
#30,485Top 50K
mccormick.com
#33,891Top 50K
princesspolly.com
#37,633Top 50K
fentybeauty.com
#38,984Top 50K
swimoutlet.com
#39,786Top 50K
natura.com
#42,462Top 50K
awaytravel.com
#48,161Top 50K
rhodeskin.com
#49,142Top 50K
shopakira.com
#52,932Top 100K

Showing 10 of 1,433 stores we track running Tolstoy.

Get the full list
Pricing
Free plan available
Free
Free
  • • Build your first shoppable experience
  • • No card required
  • • 30-day trial for eligible accounts
  • • Uncapped on-site views for 30 days
  • • Publish your first widget right away
Starter
$12/month
or $96/year and save 33%
  • • Everything in Free, plus:
  • • 5,000 viewers per month
  • • 2,000 AI Studio tokens per month
  • • 500 AI Sales Agent tokens per month
  • • Publish shoppable videos to your store
Plus
$44/month
or $348/year and save 34%
  • • Everything in Starter, plus:
  • • 20,000 viewers per month
  • • 7,300 AI Studio tokens per month
  • • 2,500 AI Sales Agent tokens per month
  • • AI Widget Builder and Ad Spy
Pro
$195/month
or $1,548/year and save 34%
  • • Everything in Plus, plus:
  • • 100,000 viewers per month
  • • 32,400 AI Studio tokens per month
  • • 10,000 AI Sales Agent tokens per month
  • • One-time AI Studio token top-ups
What does Tolstoy do?

Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Publish across your store and Shop App, then track attributed revenue.

  • Import Instagram Reels, TikTok videos, UGC, or upload your own.
  • Tag products and publish across your store and Shop App without code.
  • Let shoppers explore products and add items to cart from each video.
  • Choose video galleries, carousels, stories, feeds, and pop-ups.
  • Track views, clicks, add-to-carts, and attributed revenue.

Features

Video and livestreamShoppable videosLive eventsAutoplayAdd to cartInteractive videoCheckoutUGCSocial sharingMulti-channelAnalyticsNotificationsVideo editingRecording toolsVideo templatesVideo importVideo backgroundVideo playerCustom URLVideo widgetEmbedded videosPop-upsCarouselsMobile responsiveSocial proofPhotosVideosReelsHashtagsReviewsUnique visitorsProduct viewsRecent visitorsReview countSales countRecent purchasesLiked productsCustom notificationsMulti-languageShoppable feeds
Review history
Daily review count on the Shopify App Store
275+38 · 30d~1.3/day· Rating steady at 4.7★

Daily tracking from Aug 10, 2026 through today · 30 days observed · sign up free for the full history →

Category rankings
Live organic position on Shopify App Store category pages
  • Video and livestream
    #24▲3
  • Social proof
    #54▲8

Tracked daily · last 30 days · as of 2026-09-25

Catalog position
Within Video and livestream on the App Store
Rank by reviews
#5 of 248
Review percentile
98th
Rating percentile
57th
On the App Store
5.8 yrs
Commonly used with
Share of Tolstoy: Shoppable Video & UGC stores that also run each app
Klaviyo
x
Microsoft Clarity
x
Judge.me
x
Gorgias
x
Instafeed (Mintt Studio)
x
Triple Whale
x
Yotpo
x
Rebuy
x
Competitors
Alternatives buyers weigh against Tolstoy: Shoppable Video & UGC
    See the full Tolstoy alternatives comparison
    Compare Tolstoy head-to-head
    Side-by-side on ratings, momentum, pricing, and adoption
    All app comparisons
    Works with
    Integrations listed for Tolstoy: Shoppable Video & UGC
    CheckoutMeta Ads, KlaviyoShop App, TikTok ShopShoppable videos, AI adsTikTok, Instagram ReelsUGC, Product videosYotpo, Okendo, Loox
    Apps similar to Tolstoy
    The App Store's own "more apps like this" for Tolstoy
    Mintt TikTok Feed
    4.9(29)

    Free plan available

    Moast Shoppable Video & UGC
    5.0(336)

    Free plan available

    Reelfy Shoppable Videos & UGC
    4.8(249)

    Free plan available

    Frequently asked questions

    Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Publish across your store and Shop App, then track attributed revenue. It's a video and livestream tool for ecommerce stores.