Tolstoy
Shopify video and livestream app by Tolstoy·Create shoppable videos, UGC reels, AI ads & Shop App content for storefront, TikTok Shop, and Meta.
Snapshot
Ongoing.AI tracks Tolstoy daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.70
259 reviews
Pricing
From $19/mo
freemium
Built for Shopify
No
Years live
5
launched Dec 2, 2020
Last updated
Jul 1, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+4
28-day Δ
+8
Rating change
7-day Δ
+0.00
28-day Δ
-0.10
Category rank over time
Where Tolstoy sits day-by-day in Video and livestream.
Position across the Video and livestream page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Video and livestream leaderboard →
Keyword rank over time
Where Tolstoy shows up in App Store search.
Daily position on the Shopify App Store search-results page for every tracked term Tolstoy ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #34 on "protect images".
protect images
#35
best #34
−1 positions
Catalog position
Where Tolstoy sits in the App Store.
Rank and percentile inside the Video and livestream category — the competitive shape of the niche around this app.
Rank in Video and livestream
#8
of 243 active apps
Review count percentile
97th
vs category siblings
Rating percentile
52th
vs category siblings
Years on App Store
5
since 2020
Listing change cadence
What Tolstoy has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 2
2026-06-30 → 2026-07-01
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Reviews
What merchants are saying
- 95%positive293
- 1%neutral2
- 4%negative12
Popular mentions
- customer support
- ai limitations
Top themes
- customer support1
- ai limitations1
What merchants praise
“19 Euro für ein bisschen Script und Grafiken, und schon waren die Tokens aufgebraucht. Das fühlte sich für mich wie eine Falle an – es steht nirgends, wie viele Tokens man wofür verbraucht. Ich war sehr verärgert! -------------------------------------------------------------------------- Update: Nach dieser Bewertung kontaktierte mich Ben sofort, und wir konnten alles klären. Er zeigte sich sehr entgegenkommend. 5 Sterne! Vielen Dank Ben”
What merchants complain about
“It's terrible. There's no live customer service—just a bunch of useless AI that can't solve my problem.”
Plans
Tolstoy pricing tiers.
Tolstoy Free
Free
- Publish videos to Shop App
- Publish shoppable videos to TikTok Shop
- Generate starter AI images and videos
- Add AI Shopper search to your store
- Enable AI sales agents and try-on
- Import videos from social and cloud
Shoppable Plus
$19/month
- Everything in Tolstoy Free
- Unlimited shoppable videos
- AI widgets and landing pages
- Analytics and A/B testing
- Feeds, stories, carousels & tiles
- SEO/LLM-ready video experiences
- In-house support and AI strategy help
Bundle Plus
$39/month
- Save 32% vs separate Plus plans
- Shoppable Videos + Studio + Shopper
- Create PDP, organic, and paid content
- Bulk-generate with custom templates
- Build AI widgets and landing pages
- Recreate competitor ads with AdSpy
- Automate performance analysis
- Support and AI strategy help
Bundle Pro
$199/month
- Save 33% vs separate Pro plans
- Higher limits for teams that scale
- Create PDP, organic, and paid content
- Bulk-generate with custom templates
- Build AI widgets and landing pages
- Recreate competitor ads with AdSpy
- Automate performance analysis
- Priority support and AI strategy help
Capabilities
What Tolstoy can do.
The 43 capabilities Tolstoy lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Video and livestream
Video management
11- Shoppable videos
- Live events
- Autoplay
- Add to cart
- Interactive video
- Checkout
- UGC
- Social sharing
- Multi-channel
- Analytics
- Notifications
Customization
12- Video editing
- Recording tools
- Video templates
- Video import
- Video background
- Video player
- Custom URL
- Video widget
- Embedded videos
- Pop-ups
- Carousels
- Mobile responsive
Social proof
Content types
6- UGC
- Photos
- Videos
- Reels
- Hashtags
- Reviews
Display options
12- Unique visitors
- Product views
- Recent visitors
- Review count
- Sales count
- Recent purchases
- Liked products
- Custom notifications
- Multi-language
- Shoppable feeds
- Custom layouts
- Social links
Analytics
2- Engagement tracking
- Conversion tracking
FAQ
Tolstoy — frequently asked questions.
What is Tolstoy on Shopify?
How much does Tolstoy cost?
Is Tolstoy free?
When was Tolstoy launched?
Is Tolstoy Built for Shopify?
What are the best Tolstoy alternatives?
What complaints come up about Tolstoy?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Tolstoy.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Tolstoy on the Shopify App Store ↗