Yes — across the stores we observe, 10 more confirmed installs than removals over the past 90 days.

Which notable stores use Segment?

High-ranked stores where we've observed Segment include onepeloton.com, truenas.com, mindbodygreen.com, purina.com, crossfit.com. We track 185 stores running it in total.

What is Segment commonly used with?

Stores running Segment most often also run Klaviyo, WordPress, BigCommerce.

What are the best Segment alternatives?

Common alternatives to Segment include RudderStack, Mparticle, Tealium iQ, Google Tag Manager.

What platforms is Segment used on?

Segment's observed install base spans Shopify (63%), BigCommerce (17%), WooCommerce (12%).

Segment Usage: 185 Stores & Market Data

Segment usage & market intelligence

OngoingAI has observed Segment on 185 ecommerce stores across 6 platforms.

Among 67,237 stores continuously observed over the last 30 days, Segment penetration held at 0.1%.

Stores observed

185

Ecommerce stores where OngoingAI has observed it

Shopify adoption

63%

117 Shopify stores

Coverage

6 platforms

Observed across ecommerce platforms

Last checked Sep 16, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 10 more confirmed installs than removals over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	12	3	+9	115
Last 90 days	13	3	+10	156

Newly observed counts first appearances of Segment in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Segment adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Segment

185stores

Shopify117 stores · 63%

63%

BigCommerce31 stores · 17%

17%

WooCommerce22 stores · 12%

12%

Magento (Adobe Commerce)10 stores · 5%

PrestaShop2 stores · 1%

SHOPLINE2 stores · 1%

Notable stores using Segment

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
apparel.onepeloton.com	#6,775	Top 10K
truenas.com	#11,626	Top 25K
shop.mindbodygreen.com	#12,081	Top 25K
shop.purina.com	#22,965	Top 25K
store.crossfit.com	#30,618	Top 50K
store.imax.com	#34,702	Top 50K
fashionphile.com	#36,522	Top 50K
apparel.veo.co	#38,013	Top 50K
store.particle.io	#49,720	Top 50K
gear.mindvalley.com	#54,198	Top 100K