Is Google Tag Manager growing?

Yes — across the stores we observe, 1,525 more confirmed installs than removals over the past 90 days.

Which notable stores use Google Tag Manager?

High-ranked stores where we've observed Google Tag Manager include meraki.com, uk.com, jotform.com, wyzecam.com, eu.com. We track 100,708 stores running it in total.

What is Google Tag Manager commonly used with?

Stores running Google Tag Manager most often also run WordPress, WooCommerce, Klaviyo.

What platforms is Google Tag Manager used on?

Google Tag Manager's observed install base spans WooCommerce (37%), Shopify (34%), Magento (Adobe Commerce) (8%).

Google Tag Manager Usage: 100,708 Stores & Market Data

Google Tag Manager usage & market intelligence

OngoingAI has observed Google Tag Manager on 100,708 ecommerce stores across 6 platforms.

Among 1,197 stores continuously observed over the last 30 days, Google Tag Manager penetration moved 55.4% → 63%.

Stores observed

100,708

Ecommerce stores where OngoingAI has observed it

Shopify adoption

34%

34,181 Shopify stores

Coverage

6 platforms

Observed across ecommerce platforms

Last checked Sep 9, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 1,525 more confirmed installs than removals over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	2,156	631	+1,525	98,263
Last 90 days	2,156	631	+1,525	99,033

Newly observed counts first appearances of Google Tag Manager in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Google Tag Manager adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Google Tag Manager

100,708stores

WooCommerce37,692 stores · 37%

37%

Shopify34,181 stores · 34%

34%

Magento (Adobe Commerce)8,400 stores · 8%

PrestaShop4,722 stores · 5%

Salla3,599 stores · 4%

Tiendanube / Nuvemshop3,465 stores · 3%

Notable stores using Google Tag Manager

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
meraki.com	#265	Top 1K
www.adamsmith.uk.com	#583	Top 1K
store.jotform.com	#616	Top 1K
wyzecam.com	#863	Top 1K
atoleajewelry.eu.com	#941	Top 1K
khafadropshipping.ddns.net	#1,012	Top 10K
shop.kicker.de	#1,149	Top 10K
shop.nu.nl	#1,190	Top 10K
webwinkel.ad.nl	#1,198	Top 10K
isacmuseumshop.uchicago.edu	#1,898	Top 10K