OngoingAI

Google Tag Manager usage & market intelligence

OngoingAI has observed Google Tag Manager on 97,608 ecommerce stores across 6 platforms.

Stores observed

97,608

Ecommerce stores where OngoingAI has observed it

Shopify adoption

35%

33,795 Shopify stores

Coverage

6 platforms

Observed across ecommerce platforms

Last checked Sep 5, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 1,644 more confirmed installs than removals over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days1,984340+1,64495,823
Last 90 days1,984340+1,64495,823

Newly observed counts first appearances of Google Tag Manager in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Google Tag Manager adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Google Tag Manager
97,608stores
WooCommerce36,411 stores · 37%
37%
Shopify33,795 stores · 35%
35%
Magento (Adobe Commerce)8,281 stores · 8%
8%
PrestaShop4,663 stores · 5%
5%
Tiendanube / Nuvemshop3,479 stores · 4%
4%
Salla3,327 stores · 3%
3%
Notable stores using Google Tag Manager
Observed installs, highest-ranked first
StoreTraffic rankCohort
meraki.com
#265Top 1K
store-eu.duolingo.com
#483Top 1K
www.adamsmith.uk.com
#583Top 1K
store.parks.ca.gov
#584Top 1K
wyzecam.com
#863Top 1K
khafadropshipping.ddns.net
#1,012Top 10K
store.therapservices.net
#1,550Top 10K
isacmuseumshop.uchicago.edu
#1,898Top 10K
figi.itu.int
#2,203Top 10K
barnesandnoble.com
#2,220Top 10K

Showing 10 of 97,608 stores we track running Google Tag Manager.

Get the full list
Commonly used with
Share of Google Tag Manager stores that also run each app
WordPress40,619 stores
42%
WooCommerce36,411 stores
37%
Klaviyo15,390 stores
16%
Google Ads13,937 stores
14%
Microsoft Clarity12,176 stores
12%
Elementor9,665 stores
10%
Magento (Adobe Commerce)8,281 stores
8%
Judge.me7,840 stores
8%

Frequently asked questions

We currently observe Google Tag Manager running on 97,608 ecommerce stores, most of them on WooCommerce.