OngoingAI
G

Google Tag Manager

by Googletagmanager.google.com
Tag Management

Stores using it

32,132

Ecommerce stores observed running it

Net installs, 30 days

+32,13232,132 added

Last observed

2026-08-13
Installed base by platform
Where Google Tag Manager's observed stores run
Shopify11,801 stores
37%
WooCommerce7,848 stores
24%
Magento (Adobe Commerce)5,517 stores
17%
PrestaShop2,563 stores
8%
OpenCart1,003 stores
3%
BigCommerce1,000 stores
3%
Notable stores using Google Tag Manager
Observed installs, highest-ranked first
StoreRank
meraki.com
#265
bitrix24.ru
#700
wyzecam.com
#863
usercentrics.eu
#1,113
barnesandnoble.com
#2,220
woocommerce.com
#2,632
hoster.kz
#3,185
bitrix24.com
#3,613
Commonly used with
Share of Google Tag Manager stores that also run each app
Klaviyo8,389 stores
26%
WordPress8,340 stores
26%
WooCommerce7,848 stores
24%
Magento (Adobe Commerce)5,517 stores
17%
Judge.me3,588 stores
11%
PrestaShop2,563 stores
8%
Trustpilot2,119 stores
7%
Yotpo1,528 stores
5%

Frequently asked questions

How many ecommerce stores use Google Tag Manager?

We currently observe Google Tag Manager running on 32,132 ecommerce stores, most of them on Shopify.

What is Google Tag Manager commonly used with?

Stores running Google Tag Manager most often also run Klaviyo, WordPress, WooCommerce.

What platforms is Google Tag Manager used on?

Google Tag Manager's observed install base spans Shopify (37%), WooCommerce (24%), Magento (Adobe Commerce) (17%).