Analytics · refreshed Jun 12, 2026
Littledata ‑ The Data Layer for Shopify
by Littledata · Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance
137 reviews, 4.80★ average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.
Rating
4.80
137 reviews
Pricing
From $199/mo
freemium
Built for Shopify
No
Years live
9
launched Jan 9, 2017
Last updated
Jun 11, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+0
28-day Δ
-1
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where Littledata ‑ The Data Layer sits day-by-day in Analytics.
Position across the Analytics page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.
Catalog position
Where Littledata ‑ The Data Layer sits in the App Store.
Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.
Rank in Analytics
#31
of 1219 active apps
Review count percentile
98th
vs category siblings
Rating percentile
70th
vs category siblings
Years on App Store
9
since 2017
Listing change cadence
What Littledata ‑ The Data Layer has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jun 12
2026-06-10 → 2026-06-11
Shopify Lastmod · Jun 11
2026-06-09 → 2026-06-10
Shopify Lastmod · Jun 10
2026-06-07 → 2026-06-09
Review fingerprint
What merchants raise, and how they feel about it.
Sentiment breakdown
- Positive91% · 147
- Neutral0% · 0
- Negative9% · 14
“We've been running with Littledata for about a year now. First on the pro plan, now enterprise. It has helped us with the reporting accuracy in GA but when you get to enterprise it gets really interesting with custom reports! Update in 2025: 6 years later and we're still running on LittleData and we're still very satisfied with their services!”
“**Update: They're apparently addressing this issue in a new version of the app** If you're like me and are used to looking at your reports by SKU and have a good SKU naming convention to make report reading easy and fast, this app will require you to add an extra step to see your SKUs again since they send Shopify IDs to your SKU column. They need to address this issue. I couldn't even look beyond that point at the rest of it. Now I'm looking at the last 30 days of sales data and I can't tell what I'm looking at.”
Top themes
Plans
Littledata ‑ The Data Layer pricing tiers.
Flex
Free to install
- $0.35 per Shopify order tracked
- Accurate tracking of customer events
- Email and chat support
- 30-day free trial included
Standard
$199/month
- All destinations are included
- Up to 1,500 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Email and chat support
Pro
$449/month
- All destinations are included
- Up to 5,000 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Private webinars
- Priority support
Plus
$990/month
- All destinations are included
- Up to 10,000 orders/month
- Managed onboarding
- Analytics training
- Multiple country stores
- Guaranteed uptime
- Headless tracking
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.
Find every brand running Littledata ‑ The Data Layer.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Littledata ‑ The Data Layer on the Shopify App Store ↗