How many ecommerce stores use Littledata?

We currently observe Littledata running on 326 ecommerce stores, most of them on Shopify.

Is Littledata growing?

Not currently — across the stores we observe, 1 more confirmed removal than installs over the past 90 days.

Is Littledata well reviewed?

Littledata holds an average rating of 4.8 out of 5 across 140 reviews.

Which notable stores use Littledata?

High-ranked stores where we've observed Littledata include nanit.com, zerohedge.com, uaudio.com, phaidon.com, naturallife.com. We track 326 stores running it in total.

What is Littledata commonly used with?

Stores running Littledata most often also run Klaviyo, Microsoft Clarity, Triple Whale.

What are the best Littledata alternatives?

Common alternatives to Littledata include Elevar, Triple Whale, Analyzify, Blotout EdgeTag.

What platforms is Littledata used on?

Littledata's observed install base spans Shopify (100%), WooCommerce (0%), Square Online (0%).

How much does Littledata cost?

Free to install. Plans: Flex (Free to install), Scale ($199/month), Plus ($990/month).

Littledata Usage: 326 Stores & Market Data

Name: Littledata
Availability: InStock
Rating: 4.8 (140 reviews)
Author: Littledata

Littledata usage & market intelligence

OngoingAI has observed Littledata on 326 ecommerce stores across 3 platforms.

Compare Littledata alternatives

Stores observed

326

Ecommerce stores where OngoingAI has observed it

Shopify adoption

100%

326 Shopify stores

Shopify rating

4.8 ★

140 reviews

Last checked Sep 5, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Declining — 1 more confirmed removal than installs over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	5	6	-1	305
Last 90 days	5	6	-1	305

Newly observed counts first appearances of Littledata in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report

4.79average· 124 reviews analyzed· 124 with written feedback

94% 5★6% ≤3★

41% of attributable reviewers are United States merchants. 19% had used the app for a year or more when they reviewed.

The developer replies to 21% of reviews overall and 71% of critical ones.

Recent reviewers rate Littledata 4.20, below its 4.79 lifetime average.

Rating · last 90d

4.20

Recent direction

Replies to reviews

21%

Developer response rate

Replies to critical

71%

On 3★ and below

Long-term reviewers

19%

Using 1yr+ at review

Top merchant markets

United States 41%United Kingdom 23%Germany 6%Netherlands 5%Australia 4%

Tenure when reviewed

under a day 2%days 19%months 60%a year or more 19%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Littledata adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Littledata

326stores

Shopify326 stores · 100%

100%

WooCommerce1 stores · 0%

Square Online1 stores · 0%

Notable stores using Littledata ‑ The Data Layer

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
nanit.com	#4,350	Top 10K
store.zerohedge.com	#7,763	Top 10K
uaudio.com	#26,740	Top 50K
phaidon.com	#38,969	Top 50K
naturallife.com	#53,345	Top 100K
gardeners.com	#62,867	Top 100K
butcherbox.com	#87,115	Top 100K
optimumnutrition.com	#103,351	Top 250K
venus.com	#106,840	Top 250K
keslighting.co.uk	#107,071	Top 250K

Showing 10 of 326 stores we track running Littledata.

Get the full list

Pricing

Free to install

FlexFree to install

30-day free trial

• Server-side tracking and data layer
• Event Editor - no code required
• Profit Signal for Google Ads and Meta
• All 9 destinations included
• Shopify Markets and bot protection

Scale$199/month

30-day free trial

• All Flex plan features, plus:
• 1,500 orders included per month
• Session Enrichment + Persistent ID
• Segment destination included
• Headless and Hydrogen support

Plus$990/month

30-day free trial · or $9,504/year and save 20%

• All Scale plan features, plus:
• 10,000 orders included per month
• Multi-store rollups and multi-currency
• Managed onboarding and training
• Multiple country stores

What does Littledata do?

The data layer for Shopify. Server-side tracking - no GTM, no devs needed. Accurate data to GA4, Google Ads, Meta Ads, Klaviyo, and more. Lower CAC, lift ROAS.

Event Editor: Enrich events with Metafields, filter by rules - no code needed
Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals
Email & SMS: Identify opted-in abandoners, trigger more flows for Klaviyo
Profit & Margins: Optimise ad spend on real margins, not just revenue
Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in

Features

AnalyticsEvent trackingSegmentationPage viewsLifetime value (LTV)Checkout analyticsPurchase trackingFunnel analysisUTM trackingAbandoned cartPixel trackingMulti-store reportsData exportGDPR complianceAdsAudience segmentsLookalike audiencesCustom audiencesDemographicDeviceEvent-basedLocation-basedProduct categoryRetargetingPerformance trackingAd spendEngagement metricsROI analysisConversion trackingCost per acquisitionDemographic analysisUTM attributionTraffic source

Review history

Daily review count on the Shopify App Store

140+17 · 26d~0.7/day· Rating steady at 4.8★

Aug 10Sep 4

Daily tracking from Aug 10, 2026 through today · 25 days observed

Category rankings

Live organic position on Shopify App Store category pages

Ads#16▲5
Analytics#30▲8

Tracked daily · last 22 days · as of 2026-09-05

Catalog position

Within Analytics on the App Store

Rank by reviews: #16 of 1,263
Review percentile: 99th
Rating percentile: 75th
On the App Store: 9.7 yrs

Commonly used with

Share of Littledata ‑ The Data Layer stores that also run each app

Klaviyo250 stores

77%

Microsoft Clarity136 stores

42%

Triple Whale73 stores

22%

Judge.me73 stores

22%

Gorgias72 stores

22%

Yotpo69 stores

21%

Instafeed (Mintt Studio)63 stores

19%

Consentmo54 stores

17%

Competitors

Alternatives buyers weigh against Littledata ‑ The Data Layer

See the full Littledata alternatives comparison

Compare Littledata head-to-head

Side-by-side on ratings, momentum, pricing, and adoption

All app comparisons

Works with

Integrations listed for Littledata ‑ The Data Layer

CheckoutShopify FlowShopify AdminGoogle AdsGoogle AnalyticsKlaviyoMeta AdsRechargeTikTok

Apps similar to Littledata

The App Store's own "more apps like this" for Littledata

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4.9(191)

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Meta & Facebook Pixels by Nabu

5.0(116)

Free to install

Trackify Facebook Pixel,TikTok

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Free plan available

Frequently asked questions

The data layer for Shopify. Server-side tracking - no GTM, no devs needed. Accurate data to GA4, Google Ads, Meta Ads, Klaviyo, and more. Lower CAC, lift ROAS. It's a analytics tool for ecommerce stores.