Littledata ‑ The Data Layer
Shopify analytics app by Littledata·Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance
Snapshot
Ongoing.AI tracks Littledata ‑ The Data Layer daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.80
137 reviews
Pricing
From $199/mo
freemium
Built for Shopify
No
Years live
9
launched Jan 9, 2017
Last updated
Jun 30, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+0
28-day Δ
+0
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where Littledata ‑ The Data Layer sits day-by-day in Analytics.
Position across the Analytics page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Analytics leaderboard →
Keyword rank over time
Where Littledata ‑ The Data Layer shows up in App Store search.
Daily position on the Shopify App Store search-results page for every tracked term Littledata ‑ The Data Layer ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #6 on "recurring orders".
recurring orders
#9
best #6
−3 positions
analytics
#75
best #61
−13 positions
Catalog position
Where Littledata ‑ The Data Layer sits in the App Store.
Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.
Rank in Analytics
#32
of 1279 active apps
Review count percentile
98th
vs category siblings
Rating percentile
71th
vs category siblings
Years on App Store
9
since 2017
Listing change cadence
What Littledata ‑ The Data Layer has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Shopify Lastmod · Jun 29
2026-06-27 → 2026-06-28
Reviews
What merchants are saying
- 91%positive148
- 0%neutral0
- 9%negative14
Top themes
What merchants praise
“Great tool that provides valuable information and insights for our eComm business. A must have for back-end Google Analytics management and data connections. Customer support is top notch with quick response and friendly service. Setup is easy and has really expanded our reporting capabilities.”
What merchants complain about
“**Update: They're apparently addressing this issue in a new version of the app** If you're like me and are used to looking at your reports by SKU and have a good SKU naming convention to make report reading easy and fast, this app will require you to add an extra step to see your SKUs again since they send Shopify IDs to your SKU column. They need to address this issue. I couldn't even look beyond that point at the rest of it. Now I'm looking at the last 30 days of sales data and I can't tell what I'm looking at.”
Plans
Littledata ‑ The Data Layer pricing tiers.
Flex
Free to install
- $0.35 per Shopify order tracked
- Accurate tracking of customer events
- Email and chat support
- 30-day free trial included
Standard
$199/month
- All destinations are included
- Up to 1,500 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Email and chat support
Pro
$449/month
- All destinations are included
- Up to 5,000 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Private webinars
- Priority support
Plus
$990/month
- All destinations are included
- Up to 10,000 orders/month
- Managed onboarding
- Analytics training
- Multiple country stores
- Guaranteed uptime
- Headless tracking
Capabilities
What Littledata can do.
The 31 capabilities Littledata lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Analytics
Customer behavior
4- Event tracking
- Segmentation
- Page views
- Lifetime value (LTV)
Marketing and sales
6- Checkout analytics
- Purchase tracking
- Funnel analysis
- UTM tracking
- Abandoned cart
- Pixel tracking
Visuals and reports
3- Multi-store reports
- Data export
- GDPR compliance
Ads
Targeting
9- Audience segments
- Lookalike audiences
- Custom audiences
- Demographic
- Device
- Event-based
- Location-based
- Product category
- Retargeting
Performance analytics
9- Performance tracking
- Ad spend
- Engagement metrics
- ROI analysis
- Conversion tracking
- Cost per acquisition
- Demographic analysis
- UTM attribution
- Traffic source
FAQ
Littledata — frequently asked questions.
What is Littledata on Shopify?
How much does Littledata cost?
Is Littledata free?
When was Littledata launched?
Is Littledata Built for Shopify?
What are the best Littledata alternatives?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Littledata ‑ The Data Layer.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Littledata ‑ The Data Layer on the Shopify App Store ↗