OngoingAI

Usage & market intelligence

Observed on 420 ecommerce stores.

View storesWatch for changes
Stores observed
420
Ecommerce stores where OngoingAI has observed it
Shopify adoption
100%
420 Shopify stores
Shopify rating
4.8 ★
140 reviews

Last checked Sep 24, 2026

Adoption movement
Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 8 more confirmed installs than removals over the past 90 days.

WindowConfirmed installsConfirmed removalsNetNewly observed
Last 30 days154▲ +11152
Last 90 days179▲ +8388

Newly observed counts first appearances of Littledata in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

What merchants actually report
4.79average· 125 reviews analyzed· 125 with written feedback
94% 5★6% ≤3★

41% of attributable reviewers are United States merchants. 20% had used the app for a year or more when they reviewed.

The developer replies to 21% of reviews overall and 71% of critical ones.

Recent reviewers rate Littledata 4.00, below its 4.79 lifetime average.

Rating · last 90d
4.00
Recent direction
Replies to reviews
21%
Developer response rate
Replies to critical
71%
On 3★ and below
Long-term reviewers
20%
Using 1yr+ at review
Top merchant markets
United States 41%United Kingdom 23%Germany 6%Netherlands 5%Australia 4%
Tenure when reviewed
under a day 2%days 19%months 59%a year or more 20%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Littledata adoption by ecommerce platform
Platforms used by stores where OngoingAI has observed Littledata
Shopify
x
PrestaShop
x
WooCommerce
x
Magento (Adobe Commerce)
x
Notable stores using Littledata ‑ The Data Layer
Observed installs, highest-ranked first
StoreTraffic rankCohort
nanit.com
#4,350Top 10K
uaudio.com
#26,740Top 50K
fashionphile.com
#36,522Top 50K
test-store.phaidon.com
#38,969Top 50K
shop.shelter.org.uk
#41,425Top 50K
shop.ford.de
#52,830Top 100K
shop.ford.co.uk
#53,061Top 100K
naturallife.com
#53,345Top 100K
shop.prageru.com
#58,265Top 100K
rothys.com
#61,170Top 100K

Showing 10 of 420 stores we track running Littledata.

Get the full list
Pricing
Free to install
Flex
Free to install
30-day free trial
  • • Server-side tracking and data layer
  • • Event Editor - no code required
  • • Profit Signal for Google Ads and Meta
  • • All 9 destinations included
  • • Shopify Markets and bot protection
Scale
$199/month
30-day free trial
  • • All Flex plan features, plus:
  • • 1,500 orders included per month
  • • Session Enrichment + Persistent ID
  • • Segment destination included
  • • Headless and Hydrogen support
Plus
$990/month
30-day free trial · or $9,504/year and save 20%
  • • All Scale plan features, plus:
  • • 10,000 orders included per month
  • • Multi-store rollups and multi-currency
  • • Managed onboarding and training
  • • Multiple country stores
What does Littledata do?

The data layer for Shopify. Server-side tracking - no GTM, no devs needed. Accurate data to GA4, Google Ads, Meta Ads, Klaviyo, and more. Lower CAC, lift ROAS.

  • Event Editor: Enrich events with Metafields, filter by rules - no code needed
  • Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals
  • Email & SMS: Identify opted-in abandoners, trigger more flows for Klaviyo
  • Profit & Margins: Optimise ad spend on real margins, not just revenue
  • Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in

Features

AnalyticsEvent trackingSegmentationPage viewsLifetime value (LTV)Checkout analyticsPurchase trackingFunnel analysisUTM trackingAbandoned cartPixel trackingMulti-store reportsData exportGDPR complianceAdsAudience segmentsLookalike audiencesCustom audiencesDemographicDeviceEvent-basedLocation-basedProduct categoryRetargetingPerformance trackingAd spendEngagement metricsROI analysisConversion trackingCost per acquisitionDemographic analysisUTM attributionTraffic source
Review history
Daily review count on the Shopify App Store
140+16 · 30d~0.5/day· Rating steady at 4.8★

Daily tracking from Aug 10, 2026 through today · 30 days observed · sign up free for the full history →

Category rankings
Live organic position on Shopify App Store category pages
  • Ads
    #19▲2
  • Analytics
    #26▲6

Tracked daily · last 30 days · as of 2026-09-25

Catalog position
Within Analytics on the App Store
Rank by reviews
#16 of 1,349
Review percentile
99th
Rating percentile
76th
On the App Store
9.7 yrs
Commonly used with
Share of Littledata ‑ The Data Layer stores that also run each app
Klaviyo
x
Microsoft Clarity
x
Judge.me
x
Triple Whale
x
Gorgias
x
Yotpo
x
Instafeed (Mintt Studio)
x
Consentmo
x
Competitors
Alternatives buyers weigh against Littledata ‑ The Data Layer
See the full Littledata alternatives comparison
Compare Littledata head-to-head
Side-by-side on ratings, momentum, pricing, and adoption
All app comparisons
Works with
Integrations listed for Littledata ‑ The Data Layer
CheckoutShopify FlowShopify AdminGoogle AdsGoogle AnalyticsKlaviyoMeta AdsRechargeTikTok
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Frequently asked questions

The data layer for Shopify. Server-side tracking - no GTM, no devs needed. Accurate data to GA4, Google Ads, Meta Ads, Klaviyo, and more. Lower CAC, lift ROAS. It's a analytics tool for ecommerce stores.