Usage & market intelligence
Observed on 1,381 ecommerce stores.
Across 12,283 tracked stores, adoption rose from 0.4% to 0.5% over a 30-day comparison.
Last checked Sep 24, 2026
Frequently asked questions
We currently observe VWO running on 1,381 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 25 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed VWO include ui.com, merriam-webster.com, arlo.com, kobo.com, acer.com. We track 1,381 stores running it in total.
Stores running VWO most often also run Klaviyo, Microsoft Clarity, WordPress.
Common alternatives to VWO include Optimizely Web, AB Tasty, Kameleoon, Convert.com.
VWO's observed install base spans Shopify (67%), WooCommerce (14%), Magento (Adobe Commerce) (9%).