Varify alternatives
12 checkout - other tools compared on data from stores OngoingAI observes — including 221 running Varify. Adoption, platform split and growth, not vendor claims.
Every Varify alternative, side by side
Ordered by relevance to Varify · 30d net counts confirmed adds/removals only · overlap = share of Varify stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
| Optimizely Web | 158 | +5 | Shopify | 0% | — | — |
| Site Kit by Google | 25,101 | +1,231 | WooCommerce | 0% | — | — |
 Intelligems: A/B Testing | 2,385 | +48 | Shopify | 7% | 4.8 | Free trial available |
 Kameleoon | 146 | +1 | Shopify | 1% | — | — |
| Visually.io | 1,001 | +10 | Shopify | 1% | — | — |
| MonsterInsights | 5,562 | +416 | WooCommerce | — | — | — |
| Ahrefs Web Analytics | 2,319 | +75 | Shopify | 1% | — | — |
| Contentsquare | 1,899 | +29 | Shopify | 1% | — | — |
| Coframe | 15 | +3 | Shopify | — | — | — |
 Shoplift ‑ CRO & A/B Testing | 1,437 | +55 | Shopify | 5% | 4.9 | Free trial available |
| VWO | 1,381 | +32 | Shopify | 5% | — | — |
| PostHog | 1,079 | +91 | Shopify | 0% | — | — |
Fastest-growing Varify alternatives
Confirmed net stores added over the last 30 days — observed changes, not new coverage
Alternatives by ecommerce platform
Where each alternative's stores mostly run
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Varify alternatives are Site Kit by Google, MonsterInsights, Intelligems, Ahrefs Web Analytics.
Site Kit by Google is the most widely adopted Varify alternative we track — observed on 25,101 ecommerce stores, versus 221 running Varify.
Site Kit by Google gained the most confirmed installs over the last 30 days among the alternatives we track (+1,231 net confirmed stores).
Shoplift holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 134 reviews.