Site Kit by Google alternatives
12 analytics tools compared on data from stores OngoingAI observes — including 20,153 running Site Kit by Google. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
| MonsterInsights | 4,492 | +79 | WooCommerce | 2% | — | — |
| Ahrefs Web Analytics | 2,048 | +26 | Shopify | 1% | — | — |
| Contentsquare | 1,664 | +25 | Shopify | 0% | — | — |
 Shoplift ‑ CRO & A/B Testing | 1,277 | -9 | Shopify | — | 4.9 | Free trial available |
| VWO | 1,185 | — | Shopify | 0% | — | — |
| PostHog | 862 | +10 | Shopify | 0% | — | — |
 Metorik: Analytics & Reports | 855 | -11 | WooCommerce | 0% | 5.0 | Free trial available |
| Convert.com | 765 | -5 | Shopify | 0% | — | — |
| Heatmap.com | 751 | +8 | Shopify | — | — | — |
 Analyzify (GA4 & Ads Tracking) | 380 | -4 | Shopify | — | 4.7 | From $145/month |
 Varify: Checkout A/B Testing | 202 | +2 | Shopify | — | 5.0 | Free trial available |
 AB Tasty | 176 | -1 | Shopify | — | — | — |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Site Kit by Google alternatives are MonsterInsights, Ahrefs Web Analytics, Contentsquare, Shoplift.
MonsterInsights is the most widely adopted Site Kit by Google alternative we track — observed on 4,492 ecommerce stores, versus 20,153 running Site Kit by Google.
MonsterInsights gained the most confirmed installs over the last 30 days among the alternatives we track (+79 net confirmed stores).
Shoplift holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 135 reviews.
Shoplift, Metorik, Varify advertise a free plan or free tier.