Optimizely Web alternatives
12 analytics tools compared on data from stores OngoingAI observes — including 89 running Optimizely Web. Adoption, platform split and growth, not vendor claims.
Every Optimizely Web alternative, side by side
Ordered by relevance to Optimizely Web · 30d net counts confirmed adds/removals only · overlap = share of Optimizely Web stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Shoplift ‑ CRO & A/B Testing | 924 | — | Shopify | — | 4.9 | Free trial available |
| VWO | 729 | — | Shopify | 1% | — | — |
| Convert.com | 576 | — | Shopify | 1% | — | — |
 AB Tasty | 148 | — | Shopify | — | — | — |
 Varify: Checkout A/B Test | 125 | — | Shopify | — | — | Free trial available |
| Dynamic Yield | 87 | — | Shopify | 1% | — | — |
| Contentsquare | 531 | — | Shopify | 3% | — | — |
 Analyzify (GA4 & Ads Tracking) | 231 | — | Shopify | — | 4.7 | From $145/month |
| Kameleoon | 120 | — | Shopify | — | — | — |
| Ahrefs Web Analytics | 42 | — | Shopify | — | — | — |
| Ptengine | 40 | — | Shopify | — | — | — |
 Salesforce Marketing Cloud Personalization (Evergage) | 31 | — | Magento (Adobe Commerce) | — | — | — |
Alternatives by ecommerce platform
Where each alternative's stores mostly run
More comparisons
Shoplift alternativesVWO alternativesConvert.com alternativesAB Tasty alternativesVarify alternativesDynamic Yield alternativesContentsquare alternativesAnalyzify (GA4 & Ads Tracking) alternativesKameleoon alternativesAhrefs Web Analytics alternativesPtengine alternativesSalesforce Marketing Cloud Personalization (Evergage) alternatives
Frequently asked questions
Ranked by observed store adoption, the most widely used Optimizely Web alternatives are Shoplift, VWO, Convert.com, Contentsquare.