Optimizely Web alternatives
12 analytics tools compared on data from stores OngoingAI observes — including 143 running Optimizely Web. Adoption, platform split and growth, not vendor claims.
Every Optimizely Web alternative, side by side
Ordered by relevance to Optimizely Web · 30d net counts confirmed adds/removals only · overlap = share of Optimizely Web stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Shoplift ‑ CRO & A/B Testing | 1,435 | +55 | Shopify | 1% | 4.9 | Free trial available |
| VWO | 1,293 | +14 | Shopify | 3% | — | — |
| Convert.com | 809 | +7 | Shopify | — | — | — |
 Varify: Checkout A/B Testing | 214 | +6 | Shopify | 1% | 5.0 | Free trial available |
 AB Tasty | 194 | -1 | Shopify | — | — | — |
| Site Kit by Google | 24,655 | +1,217 | WooCommerce | 1% | — | — |
 Dynamic Yield | 140 | +3 | Shopify | 2% | — | — |
| MonsterInsights | 5,372 | +356 | WooCommerce | 1% | — | — |
| Eraya A/B Testing & CRO | 51 | +9 | Shopify | — | — | — |
| Ahrefs Web Analytics | 2,276 | +70 | Shopify | 1% | — | — |
| Contentsquare | 1,869 | +23 | Shopify | 2% | — | — |
| Coframe | 13 | +2 | Shopify | — | — | — |
Fastest-growing Optimizely Web alternatives
Confirmed net stores added over the last 30 days — observed changes, not new coverage
Alternatives by ecommerce platform
Where each alternative's stores mostly run
More comparisons
Shoplift alternativesVWO alternativesConvert.com alternativesVarify alternativesAB Tasty alternativesSite Kit by Google alternativesDynamic Yield alternativesMonsterInsights alternativesEraya A/B Testing & CRO alternativesAhrefs Web Analytics alternativesContentsquare alternativesCoframe alternatives
Frequently asked questions
Ranked by observed store adoption, the most widely used Optimizely Web alternatives are Site Kit by Google, MonsterInsights, Ahrefs Web Analytics, Contentsquare.
Site Kit by Google is the most widely adopted Optimizely Web alternative we track — observed on 24,655 ecommerce stores, versus 143 running Optimizely Web.
Site Kit by Google gained the most confirmed installs over the last 30 days among the alternatives we track (+1,217 net confirmed stores).
Shoplift holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 134 reviews.