Optimizely Web alternatives
12 analytics tools compared on data from stores OngoingAI observes — including 113 running Optimizely Web. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Shoplift ‑ CRO & A/B Testing | 1,242 | -13 | Shopify | — | 4.9 | Free trial available |
| VWO | 1,043 | -6 | Shopify | 2% | — | — |
| Convert.com | 711 | -6 | Shopify | 1% | — | — |
 Varify: Checkout A/B Testing | 192 | +1 | Shopify | — | 5.0 | Free trial available |
 AB Tasty | 168 | — | Shopify | — | — | — |
 Dynamic Yield | 98 | -2 | Shopify | 2% | — | — |
| Site Kit by Google | 17,430 | -69 | WooCommerce | 1% | — | — |
| MonsterInsights | 3,913 | +11 | WooCommerce | 2% | — | — |
| Eraya A/B Testing & CRO | 38 | — | Shopify | — | — | — |
| Ahrefs Web Analytics | 1,839 | +8 | Shopify | 2% | — | — |
| Contentsquare | 1,500 | +11 | Shopify | 4% | — | — |
 Metorik: Analytics & Reports | 802 | -9 | WooCommerce | — | 5.0 | Free trial available |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Optimizely Web alternatives are Site Kit by Google, MonsterInsights, Ahrefs Web Analytics, Contentsquare.
Site Kit by Google is the most widely adopted Optimizely Web alternative we track — observed on 17,430 ecommerce stores, versus 113 running Optimizely Web.
MonsterInsights gained the most confirmed installs over the last 30 days among the alternatives we track (+11 net confirmed stores).
Shoplift holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 135 reviews.
Shoplift, Varify, Metorik advertise a free plan or free tier.