PC ‑ Custom Product Options

Shopify product variants app by Product Customizer·Boost Sales & Enhance Your Shop w/ Unlimited Product Options, Variants Options, & Product Customizer

Snapshot

4.70(980 reviews)#12of 428 inProduct variants

Ongoing.AI tracks PC ‑ Custom Product Options daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.70

980 reviews

Pricing

From $8/mo

freemium

Built for Shopify

Yes

Years live

13

launched Nov 5, 2012

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-2

28-day Δ

-7

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

9909879859829795.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
PC ‑ Custom Product Options lost 7 reviews over the last 28 days.

Category rank over time

Where PC ‑ Custom Product Options sits day-by-day in Product variants.

Position across the Product variants page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product variants leaderboard →

#39#46#52#59#65May 28May 31Jun 4Jun 7Jun 11PC ‑ Custom Product Options · #44FB Variant Image, Color Swatch · #43Kefi · #45
Best position observed: #40. PC ‑ Custom Product Options slipped 1 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where PC ‑ Custom Product Options sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#12

of 428 active apps

Review count percentile

97th

vs category siblings

Rating percentile

58th

vs category siblings

Years on App Store

13

since 2012

Listing change cadence

What PC ‑ Custom Product Options has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-26 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.70(980 reviews)
  • 94%positive974
  • 1%neutral10
  • 5%negative55

Popular mentions

  • bugs
  • customer support
  • conditional logic
  • documentation
  • performance

Top themes

  1. bugs1
  2. customer support1
  3. conditional logic1
  4. documentation1
  5. performance1

What merchants praise

We've been using this app for many years to sell personalized pet tags. Never had a problem until yesterday. Emailed support and was fixed within 30mins. Fantastic! Can't recommend enough.
Wag A Tude Tags · 5

What merchants complain about

This app constantly crashes, you have to check it everyday to ensure its options are working. Today noticed options were missing, clicked on app, it had an update of the app. App updated and now I can't see any of my account information. Page comes up blank. Been waiting on support response all day. Customers cannot check out due to issues on the listing not showing. it's good when it does decide to work. but the inconsistency is truly getting annoying.
JAS CRAFTY CREATIONS · 1

Plans

PC ‑ Custom Product Options pricing tiers.

Free plan

Free

  • Unlimited basic options fields
  • Unlimited products on your store
  • Line text & paragraph text
  • Radio buttons, dropdown menus
  • Checkbox groups, required selection
  • Free app technical support - all themes

BASIC CUSTOMIZER

$8.90/month

  • UNLIMITED product options
  • UNLIMITED variant options
  • 10+ option field types, including:
  • File upload, date picker, font picker
  • Color swatch & Image swatch
  • TEMPLATES: bulk-apply sets of options

PREMIUM CUSTOMIZER

$18.90/month

  • UNLIMITED product options
  • UNLIMITED variant options
  • 10+ option field types, including:
  • File upload, date picker, font picker
  • Color swatch & image swatch
  • TEMPLATES: bulk-apply sets of options
  • CONDITIONAL LOGIC: hide / display fields
  • UPCHARGE PRICING: upcharge $$ per option

Capabilities

What PC can do.

The 23 capabilities PC lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

16
  • Checkboxes
  • Swatches
  • Conditional logic
  • Fonts
  • Dates
  • Dropdowns
  • File upload
  • Multi-select
  • Numbers
  • Radio buttons
  • Custom text
  • Gift wrap
  • Custom CSS
  • Preview
  • Import and export
  • Variants display

Pricing

6
  • Conditional pricing
  • Custom pricing
  • Add-ons
  • Variant upcharges
  • Setup charges
  • Premium upcharges

Inventory

1
  • Manual updates

FAQ

PC — frequently asked questions.

What is PC on Shopify?
PC, officially listed on the Shopify App Store as PC ‑ Custom Product Options, is a Shopify app in the Product variants category. Empower your Shopify store with unlimited product options. From jewelry engravings to texture preferences & beyond, use extra product variants fields for more sales. It goes beyond simply creating product variants, the product customizer app creates unlimited variant options including image & color swatches and image & file upload fields for full product personalization. More than just a product customizer, it empowers merchants to up-charge for custom product options to boost revenue. It averages 4.70 out of 5 across 980 merchant reviews on the Shopify App Store.
How much does PC cost?
PC offers a free plan and 2 paid plans starting at $8/month and going up to $18.9/month. The free plan includes Unlimited basic options fields, Unlimited products on your store, Line text & paragraph text, and Radio buttons, dropdown menus. The paid plans unlock advanced features beyond what's available on the free tier.
Is PC free?
Yes — PC offers a free plan alongside paid options. The free plan includes Unlimited basic options fields, Unlimited products on your store, and Line text & paragraph text. Paid plans start at $8/month for advanced features.
When was PC launched?
PC launched on November 5, 2012 — over 13 years on the Shopify App Store. In that time it has gathered 980 merchant reviews.
Is PC Built for Shopify?
Yes — PC carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best PC alternatives?
Merchants commonly compare PC with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about PC?
5% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are bugs, customer support, and conditional logic — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running PC ‑ Custom Product Options.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View PC ‑ Custom Product Options on the Shopify App Store ↗