Shopify app comparison · updated Sep 16, 2026
Yotpo vs Okendo
Compare Yotpo and Okendo for Shopify product reviews using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Yotpo
Yotpo: Product Reviews App
Collect and display product reviews and ratings to showcase social proof and build trust.
- Rating
- 4.80
- Reviews
- 4,634
- Review growth · 30d
- +240 · +5.5%
- Pricing
- Free plan available
- Years on Shopify
- 15
- Stores observed
- 8,984
Okendo
Okendo: Reviews & Loyalty
Grow faster with AI-enabled community marketing apps from Okendo.
- Rating
- 4.80
- Reviews
- 1,423
- Review growth · 30d
- +106 · +8.0%
- Pricing
- Free plan available
- Years on Shopify
- 8
- Stores observed
- 2,784
Our read
Yotpo has the stronger observed market footprint in OngoingAI's data — it appears on 3.2× more tracked stores and carries 3.3× the App Store review depth. Ratings and recent review growth are closer.
- Rating
- Level4.8 vs 4.8
- Review growth
- Okendo faster+8.0% vs +5.5%
- Review depth
- Yotpo3.3× more reviews
- Observed adoption
- Yotpo3.2× more tracked stores
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Yotpo leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 18 – Sep 15, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Yotpo | Okendo | Difference |
|---|---|---|---|
| Rating | 4.80 | 4.80 | Level |
| Reviews | 4,634 | 1,423 | Yotpo 3.3× |
| Review growth · 30d | +240 · +5.5% | +106 · +8.0% | Okendo faster |
| Listed pricing | Free plan available | Free plan available | Not directly comparable |
| Years on Shopify | 15 | 8 | Yotpo +7y |
| Stores observed | 8,984 | 2,784 | Yotpo leads |
Review corpus
What merchants actually report.
Yotpo
4.83 avg · 4,417 reviews
Okendo
4.89 avg · 1,334 reviews
| Signal | Yotpo | Okendo | Difference |
|---|---|---|---|
| 5-star share | 93% | 96% | Okendo leads |
| Rating · last 90 days | 4.58 | 4.62 | Okendo leads |
| Replies to reviews | 32% | 0% | Yotpo leads |
| Replies to critical (≤3★) | 58% | 6% | Yotpo leads |
| Long-term reviewers (1yr+) | 39% | 38% | Yotpo leads |
| Top market | United States 56% | United States 57% | — |
| Reviews analyzed | 4,417 | 1,334 | — |
Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.
Which fits your requirements?
Choose by what you actually need.
Choose Yotpo if…
- You need social media ugc
- You need seo
- You need lazy loading
- A larger observed Shopify footprint is reassuring
Choose Okendo if…
- You need testimonials
- You need voting
- You need tabs or sidebars
- Recent review-growth signals matter to you
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What Yotpo and Okendo each do that the other doesn’t.
They cover largely the same ground — 50% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
Yotpo only
13
- Social media UGC
- SEO
- Lazy loading
- Page indexing
- Meta tags
- Schemas
- AI generation
- Speed optimization
- Reporting
- Insights and tips
- Analytics
- Competitor analysis
- Conversion tracking
Okendo only
20
- Testimonials
- Voting
- Tabs or sidebars
- Top reviews
- Q&A
- Product grouping
- SMS requests
- Forms
- Surveys
- Custom requests
- Loyalty and rewards
- Reward programs
- VIP tiers
- Points
- Discounts
- Coupons
- Gifts
- Cash back
- Store credit
- POS rewards
20 shared capabilities
- Product reviews
- Photo reviews
- Video reviews
- Star ratings
- Badges
- Carousels
- Media galleries
- Grid layout
- All reviews page
- Review highlights
- Review summaries
- Filtering
- Rich snippets
- Email requests
- Promotions
- Referrals
- Import and export
- Review migration
- Review syndication
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Yotpo
8,984
stores observed
Skews Shopify · 92%
Okendo
2,784
stores observed
Skews Shopify · 100%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Yotpo and Okendo.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Sep 16, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Yotpo or Okendo, follow stack changes, and see when a store installs, removes, or replaces an app.