Yotpo
Shopify product reviews app by Yotpo·Collect and display product reviews and ratings to showcase social proof and build trust.
Snapshot
Ongoing.AI tracks Yotpo daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.80
4,059 reviews
Installs
1,914
as of Jul 18, 2026
Pricing
From $15/mo
freemium
Built for Shopify
No
Years live
14
launched Nov 15, 2011
Last updated
Jul 17, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
-339
28-day Δ
-349
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where Yotpo sits day-by-day in Product reviews.
Position across the Product reviews page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product reviews leaderboard →
Keyword rank over time
Where Yotpo shows up in App Store search.
Daily position on the Shopify App Store search-results page for every tracked term Yotpo ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #12 on "reviews".
reviews
#16
best #12
−1 positions
Catalog position
Where Yotpo sits in the App Store.
Rank and percentile inside the Product reviews category — the competitive shape of the niche around this app.
Rank in Product reviews
#3
of 404 active apps
Review count percentile
100th
vs category siblings
Rating percentile
64th
vs category siblings
Years on App Store
14
since 2011
Listing change cadence
What Yotpo has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 7
2026-07-05 → 2026-07-06
Shopify Lastmod · Jul 6
2026-07-04 → 2026-07-05
Shopify Lastmod · Jul 5
2026-07-03 → 2026-07-04
Install footprint
Shopify stores observed using Yotpo
A recent sample of storefronts where Ongoing.AI detected public Yotpo: Product Reviews App signals. Counts and examples update as our daily Shopify ecosystem crawl refreshes.
Observed stores
1,914
Sample shown
25
of the full dataset
Latest observation
Jul 18, 2026
Detection basis
Public storefront
See methodology
Recent observed stores
25 of Yotpo’s detected sample
Detections are based on public storefront evidence and may reflect installed, embedded, configured, or recently active app signals. This is a recent sample, not a complete customer list. See the methodology for what we observe + what we don’t.
Reviews
What merchants are saying
- 95%positive4,278
- 1%neutral29
- 4%negative175
Popular mentions
- customer support
- pricing
- sales tactics
- product concerns
- data access
- documentation
Top themes
- customer support2
- pricing1
- sales tactics1
- product concerns1
- data access1
- documentation1
What merchants praise
“Ive used Yotpo many times, in many different types stores, to help customers see the value in my products and customer service -- IT WORKS. Super powerful. AND -- Yotpo has great customer service also (and thanks Ian, and in the past, Orly for helping me out twice with questions -- solved fast and easy). I have tried many other review platforms and I always come back to Yotpo as my go-to. The new interface is great! Again, amazing customer service!!! Thank you!”
What merchants complain about
“Works fine until it doesn't. Won't send automatic reviews as it suppose to do and you will find out about it a few months after. Happened several times and their support is absolutely the worst. The first time they said "it was a bug and will not happen again" then, happens again!! You'll wait for hours on the chat, then they won't resolve it for days until you ask to speak with a manager. Paid $200 a month for a service that didn't work properly and now finally switching. Every "add on" costs more and it just doesn't worth it. There are new and cheaper solutions now out there, go with them.”
Plans
Yotpo pricing tiers.
Free
Free
- Up to 50 Monthly Orders
- Automatic Review Requests
- Email Templates Library
- Sentiment and Profanity Check
- Display Reviews On-Site
Starter
$15/month
- Pricing changes based on order volume
- Collect Photos/Video
- Google Rich Snippets
- Google Shopping Ads
- Reviews Carousel
- Live Chat Support
Pro
$119/month
- Pricing changes based on order volume
- Google Seller Rating
- Custom Questions
- AI Reviews Summary
- Smart Sorting
- 24/7 Technical Support
Capabilities
What Yotpo can do.
The 32 capabilities Yotpo lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Product reviews
Display options
12- Photo reviews
- Video reviews
- Star ratings
- Badges
- Carousels
- Media galleries
- Grid layout
- All reviews page
- Review highlights
- Review summaries
- Filtering
- Rich snippets
Ways to collect reviews
8- Email requests
- Social media UGC
- Promotions
- Referrals
- Import and export
- Review migration
- Review syndication
- Automations
SEO
SEO tools
7- Lazy loading
- Page indexing
- Meta tags
- Schemas
- AI generation
- Speed optimization
- Automations
Monitoring performance
5- Reporting
- Insights and tips
- Analytics
- Competitor analysis
- Conversion tracking
FAQ
Yotpo — frequently asked questions.
What is Yotpo on Shopify?
How much does Yotpo cost?
Is Yotpo free?
When was Yotpo launched?
Is Yotpo Built for Shopify?
What are the best Yotpo alternatives?
What complaints come up about Yotpo?
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Yotpo.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Yotpo on the Shopify App Store ↗