Store technology profile

hellocharlie.com.au

hellocharlie.com.au runs on Shopify with the Xtra theme. Our crawler currently sees 5 Shopify apps and 12 technologies on the storefront.

Platform

Shopify

confirmed by our crawler

Theme

Xtra

v8.0.0

Shopify apps

detected on the storefront

Technologies

vendors in the stack

Traffic rank

#517,429

Top 1M site worldwide

Stack changes

in the last 90 days

Detected stack

5 apps and 12 technologies on hellocharlie.com.au.

Commerce platform (5)

The hellocharlie.com.au storefront is built on Shopify, Shopify CDN, Shopify Payments, and 2 more.

CartBot
Shopify
Shopify CDN
Shopify's asset and theme CDN.
- CDN
Shopify Payments
Native payments processing for Shopify.
- Payments
Shop App / Shop PayShopify App7,624 reviews · 4.8★
Shop Pay accelerated checkout from Shopify.
- Digital Wallet
- Payments

Email & SMS (2)

For email and SMS marketing, hellocharlie.com.au runs Klaviyo and Amazon SES.

KlaviyoShopify App2,686 reviews · 4.7★
Email + SMS marketing platform with customer-data segmentation built in.
- Email Marketing
- Marketing Automation
- SMS Marketing
Amazon SES
Transactional email delivery (AWS).
- Transactional Email

Reviews & UGC (1)

Customer reviews and UGC are collected with Judge.me Product Reviews App.

Judge.me Product Reviews AppShopify App38,695 reviews · 5★
Product reviews app with SEO-optimized markup.
- Product Reviews
- Reviews
- SEO

Analytics & attribution (2)

Traffic and conversions are measured with Facebook Pixel and Google Analytics.

Facebook Pixel
Meta advertising pixel for conversion tracking.
- Ad Tracking
- Paid Social
- Pixel
Google Analytics
Web analytics from Google.
- Analytics

Payments & wallets (2)

At checkout, shoppers can pay via Apple Pay and PayPal.

Apple Pay
Apple's digital wallet at checkout.
- Digital Wallet
- Payments
PayPal
Global payments and digital wallet.
- Digital Wallet
- Payments

CDN & infrastructure (1)

The site is served through Cloudflare.

Cloudflare
CDN, DDoS protection, and edge platform.
- CDN

Workplace & infrastructure (2)

Behind the scenes, the team runs on Google Workspace and Microsoft 365.

Google Workspace
Google's workplace productivity suite.
Microsoft 365
Microsoft's workplace productivity suite.

Other detected technologies (2)

BM: Country blocker IP blockerShopify App163 reviews · 5★
HA Discount Bundles & BOGOShopify App568 reviews · 4.6★

Frequently asked questions

What ecommerce platform does hellocharlie.com.au use?

hellocharlie.com.au runs on Shopify. Our crawler confirmed the storefront directly.

What Shopify theme does hellocharlie.com.au use?

hellocharlie.com.au uses the Xtra theme (v8.0.0), published as “Updated copy of Updated copy of Rover”.

What Shopify apps does hellocharlie.com.au use?

Our crawler currently sees 5 Shopify apps on hellocharlie.com.au: Judge.me Product Reviews App, BM, HA Discount Bundles & BOGO, Shop App / Shop Pay, and Klaviyo.

What does hellocharlie.com.au use for email marketing?

hellocharlie.com.au runs Klaviyo and Amazon SES for email and SMS marketing.

Has hellocharlie.com.au changed its tech stack recently?

Yes — we observed 19 stack changes (apps or technologies added, or theme updates) on hellocharlie.com.au in the last 90 days. Track the store for the full dated timeline.

How fresh is this data?

Ongoing.AI recrawls tracked storefronts continuously across an index of 1.7M+ Shopify-ecosystem domains, so profiles reflect what is live on the storefront — not a static database.

Catch the moment hellocharlie.com.au changes its stack.

19 stack changes in the last 90 days. Track this store — and every store using the same apps — with a free account.

Track this store — free

About this profile. Detections come from Ongoing.AI's daily crawl of the public storefront. We show aggregate results only, and we never publish contact details — this is a business technology profile, not a people database. Methodology.