Shop

Shopify marketplaces app by Shopify·Reach millions of high-intent shoppers on Shop

Snapshot

4.80(7,225 reviews)#2of 216 inMarketplaces

Ongoing.AI tracks Shop daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesMarketplaces

Rating

4.80

7,225 reviews

Installs

100,535

as of Jul 2, 2026

Pricing

Free

free

Built for Shopify

No

Years live

5

launched Sep 22, 2020

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+25

28-day Δ

+196

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

7,2547,1687,0836,9976,9125.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Shop added 196 reviews over the last 28 days.

Category rank over time

Where Shop sits day-by-day in Marketplaces.

Position across the Marketplaces page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Marketplaces leaderboard →

#5#6#8#9#10May 28May 31Jun 4Jun 7Jun 11Shop · #7Simprosys Google Shopping Feed · #6Multifeed Google Shopping Feed · #8
Best position observed: #7. Shop held steady over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Shop shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Shop ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #90 on "subscriptions".

#89#90#92#93#94May 29Jun 1Jun 4Jun 7Jun 11subscriptions
1 term, 11 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • subscriptions

    #93

    best #90

    −2 positions

Catalog position

Where Shop sits in the App Store.

Rank and percentile inside the Marketplaces category — the competitive shape of the niche around this app.

Rank in Marketplaces

#2

of 216 active apps

Review count percentile

100th

vs category siblings

Rating percentile

69th

vs category siblings

Years on App Store

5

since 2020

Listing change cadence

What Shop has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 22, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Install footprint

Shopify stores observed using Shop

A recent sample of storefronts where Ongoing.AI detected public Shop signals. Counts and examples update as our daily Shopify ecosystem crawl refreshes.

Observed stores

100,535

Sample shown

25

of the full dataset

Latest observation

Jul 2, 2026

Detection basis

Public storefront

See methodology

Recent observed stores

25 of Shop’s detected sample

StoreLast observed
shop.rollingstone.com
Jun 23, 2026
fr-store.msi.com
Jun 23, 2026
shop.kit.com
Jun 23, 2026
shop.nationalarchives.gov.uk
Jun 23, 2026
devshop.cluballiance.aaa.com
Jun 23, 2026
store.staging.moma.org
Jun 23, 2026
shop.stake.com
Jun 23, 2026
shop.arctic.ucalgary.ca
Jun 23, 2026
test-shop.mattel.com
Jun 23, 2026
shop.joinmastodon.org
Jun 23, 2026
store.post-gazette.com
Jun 23, 2026
shop.calm.com
Jun 23, 2026
store.daringfireball.net
Jun 23, 2026
store.dailykos.com
Jun 23, 2026
shop.mindbodygreen.com
Jun 13, 2026
shop.lit.link
Jun 23, 2026
es.ecoflow.com
Jun 23, 2026
store.soundtrackyourbrand.com
Jun 23, 2026
shop.artic.edu
Jun 23, 2026
shop.worldathletics.org
Jun 23, 2026
shop-gl-eur.iqair.com
Jun 23, 2026
glitchproductions.store
Jun 23, 2026
shop.flinders.edu.au
Jun 23, 2026
e-shop.matsuyafoods.co.jp
Jul 2, 2026
aloyoga.com
Jun 12, 2026

Detections are based on public storefront evidence and may reflect installed, embedded, configured, or recently active app signals. This is a recent sample, not a complete customer list. See the methodology for what we observe + what we don’t.

Find more stores using Shop →

Reviews

What merchants are saying

4.80(7,225 reviews)
  • 95%positive6,714
  • 2%neutral118
  • 3%negative212

Popular mentions

  • customer support
  • ease of use
  • pricing
  • shop app
  • billing issues
  • data privacy
  • taxes
  • policy issue

Top themes

  1. customer support6
  2. ease of use3
  3. pricing2
  4. shop app2
  5. billing issues2
  6. data privacy2
  7. taxes1
  8. policy issue1

What merchants praise

“Shopify has just allowed me to turn on my Shop app to online store. Thank you to be so easy to turn on!”
Jeddy · 5★

What merchants complain about

“i want to try ad for a week and it get set for may 2026 at 15.00 a day so i paying out more them i am make”
Cathy,s new look fashion &beauty · 1★

Capabilities

What Shop can do.

The 11 capabilities Shop lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Listing management

7
  • Product feed
  • Product sync
  • Product selection
  • Local currency
  • Bulk upload
  • Custom listings
  • Listing analytics

Order management

4
  • Order sync
  • Tracking sync
  • Unified dashboard
  • Inventory sync

FAQ

Shop — frequently asked questions.

What is Shop on Shopify?
Shop is a Shopify app in the Marketplaces category. When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop. It averages 4.80 out of 5 across 7,225 merchant reviews on the Shopify App Store.
How much does Shop cost?
Shop is free to install and use on Shopify — there are no paid plans on this app.
Is Shop free?
Yes — Shop is free to install and use on Shopify. There are no paid plans.
When was Shop launched?
Shop launched on September 22, 2020 — over 5 years on the Shopify App Store. In that time it has gathered 7,225 merchant reviews.
Is Shop Built for Shopify?
Shop does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Shop alternatives?
Merchants commonly compare Shop with TikTok, Google & YouTube, Simprosys Google Shopping Feed, and Facebook & Instagram. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about Shop?
95% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, product quality, and shipping — see the review fingerprint above for the full breakdown.
What complaints come up about Shop?
3% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, pricing, and shop app — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

TikTok Inc.

TikTok

4.80★13,316

Known for: integration-issues

Google LLC

Google & YouTube

4.50★4,849

Known for: bug

Simprosys InfoMedia

Simprosys Google Shopping Feed

4.90★4,433

Meta

Facebook & Instagram

3.40★3,899

Known for: missing-features

Browse more inAll Marketplaces apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Shop.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Shop

Prefer the source? View Shop on the Shopify App Store ↗